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Senior Product Manager

Location: Irving, Texas
Reports to: VP Product Marketing

Role Overview

The Senior Product Manager is a strategic leader responsible for defining and driving the product marketing vision, ensuring our products win in the market and deliver meaningful value to customers. This leader owns product strategy inputs, market intelligence, messaging, and go-to-market execution across the portfolio. They will partner closely with Product, Sales, Operations, Engineering, and Executive Leadership to ensure product-market fit, competitive differentiation, and commercial success.

The ideal candidate brings deep product marketing expertise, has a strong bias toward customer understanding and user research, and thrives in a fast-paced environment where high-quality strategic thinking and operational discipline are equally critical.

Key Responsibilities

Product Strategy & Market Leadership

• Lead the development and evolution of product roadmaps in partnership with Product Management, ensuring decisions are grounded in customer needs, market dynamics, and business strategy.
• Translate market trends, customer insights, and competitive intelligence into clear strategic recommendations for the portfolio.
• Own product positioning, messaging, and unique selling propositions (USPs) to ensure compelling and differentiated product narratives across all segments.
• Drive ongoing market share analysis, identifying opportunities and risks across categories and regions.

User Work & Customer Insight

• Oversee and operationalize deep user-research programs, including field work, customer interviews and voice-of-customer loops.
• Champion customer centricity across the organization; ensure insights directly inform product strategy, GTM plans, and value-proposition development.

Competitive Intelligence

• Track key competitors, threats, and emerging trends.
• Deliver actionable insights to sales, product, and executive stakeholders through competitive analysis tools.
• Inform long-term strategy and short-term GTM motions by synthesizing competitive moves and market shifts.

Go-to-Market (GTM) Leadership

• Develop and own GTM plans for all major launches, ensuring alignment across Product, Sales, Marketing, Customer Success, and Operations.
• Define pricing and packaging recommendations with a rigorous understanding of customer value, competitive benchmarks, and profitability targets.
• Create compelling, customer-centric launch messaging, content, and enablement materials.

Sales Training & Enablement

• Lead development of product training programs, sales playbooks, and value-based selling tools that elevate sales performance.
• Partner closely with Sales Leadership to ensure teams are fully equipped to position products, overcome objections, and win against competitors.

Catalog & Portfolio Management

• Oversee product catalog governance, including product lifecycle management, naming conventions, SKU optimization, and portfolio clarity.
• Ensure product information and documentation are accurate, consistent, and aligned across all channels.

Operational & Cross-Functional Alignment

• Serve as the connective tissue between Product, Sales, Operations, Marketing, and Finance to ensure seamless planning, forecasting, and execution.
• Lead operational planning processes that tie product strategy to revenue goals, marketing programs, and sales capacity.
• Drive alignment on KPIs, measurement plans, and post-launch performance analysis.

Qualifications

• 12+ years of experience in product marketing, product strategy, or related functions, with at least 5 years in a senior leadership role.
• Proven experience leading product marketing in a complex, multi-product environment (B2B, industrial, manufacturing).
• Strong expertise in user research, customer insights, and translating findings into strategy.
• Demonstrated success shaping differentiated product positioning and executing large-scale GTM initiatives.
• Exceptional strategic thinking, storytelling, and executive communication skills.
• Strong analytical skills with experience in market sizing, segmentation, pricing, and competitive analysis.
• Ability to manage and mentor high-performing teams while building strong cross-functional partnerships.
• Comfort at both 30,000-ft strategy level and hands-on execution level.