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Tv Commercial Director Jobs (NOW HIRING)

Review TV commercial performance, spot placement, creative rotation, and vendor reporting to ensure commercials are reaching the right audience at the right time * Hold PPC, SEO, direct mail, TV, ...

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Tv Commercial Director information

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$41K

$151.3K

$399K

How much do tv commercial director jobs pay per year?

As of Aug 9, 2026, the average yearly pay for tv commercial director in the United States is $151,252.00, according to ZipRecruiter salary data. Most workers in this role earn between $111,000.00 and $157,500.00 per year, depending on experience, location, and employer.

What are some challenges tv commercial directors commonly face during production?

TV Commercial Directors often work under tight deadlines and must adapt quickly to changing client requests, weather conditions, or technical issues on set. Balancing creative vision with the practical constraints of budget, time, and client input is a regular challenge. They frequently coordinate with large teams, including agency creatives, producers, camera crews, and actors, making clear communication and decisive leadership crucial. Despite these challenges, the role is fast-paced and highly rewarding for those who enjoy bringing concepts to life in a dynamic, collaborative environment.

What does a tv commercial director do?

A TV Commercial Director is responsible for directing and overseeing the creative and technical aspects of television advertisements. They work closely with clients, ad agencies, and production teams to bring a brand’s vision to life through visual storytelling. Their role includes planning shots, guiding actors and crew, ensuring the commercial aligns with brand messaging, and managing the overall production process.

What do tv commercial directors get paid?

TV commercial directors' salaries vary based on experience, project scope, and industry reputation, but they typically earn between $50,000 and $200,000 per year. Top directors working on high-profile campaigns can earn significantly more, especially with additional bonuses or royalties. Many directors also work freelance, which can affect income stability and compensation levels.

How much do TV commercial directors make?

TV commercial directors typically earn between $50,000 and $200,000 annually, depending on experience, reputation, and the scope of projects. Top directors working on high-profile campaigns can earn significantly more, especially with additional bonuses or royalties. Many directors also supplement income through freelance work and industry connections.

How to become a TV commercial director?

To become a TV commercial director, individuals typically gain experience in film or video production, develop strong storytelling and visual skills, and build a portfolio of work. Many directors start as assistant directors or in related roles, and some pursue degrees in film, media, or communications. Proficiency with editing software and understanding of advertising goals are also valuable.

What are the key skills and qualifications needed to thrive as a tv commercial director?

To thrive as a TV Commercial Director, you need expertise in visual storytelling, directing actors and crews, and a strong understanding of advertising and branding principles, often backed by a degree in film, media, or a related field. Familiarity with industry-standard editing software, camera equipment, and production management tools is essential, while certifications in film production or project management can be beneficial. Outstanding leadership, creative vision, communication, and problem-solving skills help you navigate high-pressure shoots and tight deadlines. These competencies ensure the efficient creation of compelling commercials that meet client objectives and industry standards.

More about Tv Commercial Director jobs
What cities are hiring for Tv Commercial Director jobs? Cities with the most Tv Commercial Director job openings:
What are the most commonly searched types of Tv Commercial jobs? The most popular types of Tv Commercial jobs are:
What states have the most Tv Commercial Director jobs? States with the most job openings for Tv Commercial Director jobs include:
What job categories do people searching Tv Commercial Director jobs look for? The top searched job categories for Tv Commercial Director jobs are:
Infographic showing various Tv Commercial Director job openings in the United States as of August 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $151,252 per year, or $72.7 per hour.

PHOTOGRAPHER/ DIRECTOR - WNEM

Gray Television

Saginaw, MI • On-site

Full-time

Re-posted 2 days ago


Gray Television rating

7.1

Company rating: 7.1 out of 10

Based on 68 frontline employees who took The Breakroom Quiz

45th of 76 rated media


Job description

About Gray Media:
Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
About WNEM:
At WNEM, it is our job and inherent desire to be the best local television station in the Mid- Michigan market and the #1 digital platform across the state, region, and the country. We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming.
We have the top-rated news station plus broadcast website. We are a Midsize market with opportunity to grow. We are a self-starting team driven for success with unique selling opportunities for a creative seller. Essential to that effort is a foundation of honesty and integrity, qualities which help us earn and build trust with our viewers, co-workers, and business partners.
Job Description/Summary:
The Photographer/Director gathers news for broadcast, web, and other platforms of the future. The successful candidate must be able to shoot stories in a compelling and brand-focused. This person must be able to operate an ENG truck. In addition, this person oversees the operation of the Ignite automation system and will execute live newscasts and special projects from that terminal. The Photographer/Editor also performs non-linear editing of promotion and news elements, enters graphics into newscast rundowns using MOS, and creates pre-production elements.
Duties/Responsibilities include, but are not limited to:
* Photographs and edits news, weather, and sports materials.
* Transmits and records news, weather, and sports videos and/or audio feeds, including ENG feeds.
* Operates LiveU, ENG, and/or SNG van and associated equipment.
* Sets up and operates lighting equipment.
* Performs limited newsgathering functions.
* Operates and maintains Ignite automations during the newscast.
* Directs and switches live newscasts and special project reports to ensure all show elements are executed flawlessly.
* Troubleshoots technical issues as they occur.
* Collaborates with promotion and news employees to develop pre-production elements.
* Directs special projects.
* Performs non-linear editing (and associated functions) for promotion, commercial ingestion and duplication, satellite operations, promo ingestion, news and sales projects.
* Utilizes graphics in support of the branding and editorial philosophy of the station's newscast.
Qualifications/Requirements:
* Completion of high school, or equivalent.
* Bachelor's degree in broadcast television production or media is a plus.
* Minimum two years of experience in a live broadcast television environment with hands-on experience as a photographer and in a control room, including switching, audio, graphics, character generator, robotics, and automated rundown software preferred.
* Non-linear editing experience preferred.
* Experience operating and maintaining
* Ignite automation tools and software preferred.
* Valid driver's license with good driving record.
If you feel you're qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references
(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)
WNEM-TV/Gray Media is a drug-free company
Additional Info:
Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray's employees' ability to perform their job duties may result in discipline, up to and including discharge.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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