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Tv Commercial Director Jobs (NOW HIRING)

Commercial Producer KCCI Iowa's News Leader | Hearst Television | Des Moines, Iowa KCCI, Hearst ... Produce, write, shoot, direct, edit, and deliver commercial content for broadcast, streaming ...

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Tv Commercial Director information

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$41K

$151.3K

$399K

How much do tv commercial director jobs pay per year?

As of Aug 9, 2026, the average yearly pay for tv commercial director in the United States is $151,252.00, according to ZipRecruiter salary data. Most workers in this role earn between $111,000.00 and $157,500.00 per year, depending on experience, location, and employer.

What are some challenges tv commercial directors commonly face during production?

TV Commercial Directors often work under tight deadlines and must adapt quickly to changing client requests, weather conditions, or technical issues on set. Balancing creative vision with the practical constraints of budget, time, and client input is a regular challenge. They frequently coordinate with large teams, including agency creatives, producers, camera crews, and actors, making clear communication and decisive leadership crucial. Despite these challenges, the role is fast-paced and highly rewarding for those who enjoy bringing concepts to life in a dynamic, collaborative environment.

What does a tv commercial director do?

A TV Commercial Director is responsible for directing and overseeing the creative and technical aspects of television advertisements. They work closely with clients, ad agencies, and production teams to bring a brand’s vision to life through visual storytelling. Their role includes planning shots, guiding actors and crew, ensuring the commercial aligns with brand messaging, and managing the overall production process.

What do tv commercial directors get paid?

TV commercial directors' salaries vary based on experience, project scope, and industry reputation, but they typically earn between $50,000 and $200,000 per year. Top directors working on high-profile campaigns can earn significantly more, especially with additional bonuses or royalties. Many directors also work freelance, which can affect income stability and compensation levels.

How much do TV commercial directors make?

TV commercial directors typically earn between $50,000 and $200,000 annually, depending on experience, reputation, and the scope of projects. Top directors working on high-profile campaigns can earn significantly more, especially with additional bonuses or royalties. Many directors also supplement income through freelance work and industry connections.

How to become a TV commercial director?

To become a TV commercial director, individuals typically gain experience in film or video production, develop strong storytelling and visual skills, and build a portfolio of work. Many directors start as assistant directors or in related roles, and some pursue degrees in film, media, or communications. Proficiency with editing software and understanding of advertising goals are also valuable.

What are the key skills and qualifications needed to thrive as a tv commercial director?

To thrive as a TV Commercial Director, you need expertise in visual storytelling, directing actors and crews, and a strong understanding of advertising and branding principles, often backed by a degree in film, media, or a related field. Familiarity with industry-standard editing software, camera equipment, and production management tools is essential, while certifications in film production or project management can be beneficial. Outstanding leadership, creative vision, communication, and problem-solving skills help you navigate high-pressure shoots and tight deadlines. These competencies ensure the efficient creation of compelling commercials that meet client objectives and industry standards.

More about Tv Commercial Director jobs
What cities are hiring for Tv Commercial Director jobs? Cities with the most Tv Commercial Director job openings:
What are the most commonly searched types of Tv Commercial jobs? The most popular types of Tv Commercial jobs are:
What states have the most Tv Commercial Director jobs? States with the most job openings for Tv Commercial Director jobs include:
What job categories do people searching Tv Commercial Director jobs look for? The top searched job categories for Tv Commercial Director jobs are:
Infographic showing various Tv Commercial Director job openings in the United States as of August 2026, with employment types broken down into 92% Full Time, 6% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $151,252 per year, or $72.7 per hour.

CREATIVE SERVICES DIRECTOR - KCBD

GRAY TELEVISION

Lubbock, TX

Full-time

Posted 29 days ago


Gray Television rating

7.1

Company rating: 7.1 out of 10

Based on 68 frontline employees who took The Breakroom Quiz

45th of 76 rated media


Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About KCBD:

KCBD NewsChannel 11 in Lubbock, Texas, is the NBC affiliate and is the dominant #1 legacy local news station and digital media content source. KCBD consistently delivers award-winning local news, weather, and sports coverage on all of our platforms. Our station footprint is KCBD-NBC, KJTV-FOX, KXTQ-Telemundo, KMYL-MyNetwork, KLCW-CW, and KLBB-MeTV and KJTV-CD Independent.

Job Summary/Description:

KCBD-TV NBC, KJTV-TV Fox, and KCBD.COM need an experienced and talented media professional to lead our Creative Services team. As our Creative Services Director, you’ll lead marketing efforts for all our stations and digital products and manage commercial production. You’ll create innovative, compelling outside media campaigns, driving viewership to all of our local brands. The top candidate will have media production skills to produce compelling commercials and station marketing campaigns. We need a leader who can work well with all areas of the station and our advertisers. Compensation is based on experience.

Duties/Responsibilities include, but are not limited to:

- Managing the Creative Services team
- Working with our sales managers to create revenue-generating promotions
- Helping our local advertisers create effective messages
- Working with the News Director and General Manager on marketing campaigns for primary and secondary local brands. 7 broadcast stations and digital content and streaming applications.
- Working with community organizations on events sponsored by our station

Qualifications/Requirements:

- Minimum of five years of experience in managing TV/Digital marketing efforts
- Excellent communication and organizational skills
- Experience in establishing long-range strategies and plans
- Experience in guiding, directing, coaching, developing, and motivating team members
- Great storytelling with strong written, shooting, and editing abilities
- Driving record that meets Gray Media's driving requirements

If you feel you’re qualified and want to work with a great group of people,  go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KCBD-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.


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