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Trend Marketing Jobs (NOW HIRING)

In some cases, you'll utilize AI tools to help draft captivating social media campaigns and e-commerce marketing content that brings the trends you've identified directly to market. We are a dynamic ...

Marketing Coordinator

Seattle, WA · On-site

$40K - $50K/yr

Forecasts and analyzes sales trends, marketing strategies, and product performance; prepares and presents reports summarizing information; makes recommendations based on the analysis. * Develops and ...

Stay current on design trends, marketing visuals, and tools that can improve in-house creative output. Requirements * 3+ years of professional design experience, preferably in marketing, agency, in ...

Marketing Coordinator

Madison, WI · On-site

$62K - $66K/yr

Conduct market research to identify trends and opportunities for growth. * Assist in preparing marketing reports, presentations, and campaign analyses. * Collaborate with vendors and partners to ...

Marketing Agent

San Marcos, TX · On-site +1

$45K - $60K/yr

Conduct market research to identify trends and opportunities. * Collaborate with internal teams to design promotional materials and digital content. * Analyze the performance of marketing campaigns ...

Marketing Assistant

Fresno, CA

$39K - $50K/yr

Conduct market research and analyze trends to support strategy development * Prepare reports and presentations on marketing performance and insights * Support the creation and distribution of ...

Conduct market research and analyze trends to identify opportunities * Maintain marketing databases ... and track campaign performance metrics * Coordinate with internal teams to ensure timely project ...

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Trend Marketing information

See salary details

$23K

$45.4K

$59.5K

How much do trend marketing jobs pay per year?

As of Jul 3, 2026, the average yearly pay for trend marketing in the United States is $45,446.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,000.00 and $50,500.00 per year, depending on experience, location, and employer.

What is trend marketing?

Trend marketing is a strategy that involves identifying, analyzing, and leveraging current trends in the market to promote products or services. Marketers who specialize in trend marketing keep a close eye on consumer behaviors, emerging technologies, and cultural shifts to create campaigns that resonate with what is currently popular or gaining momentum. This approach allows brands to stay relevant, engage target audiences more effectively, and often gain a competitive edge by being early adopters of new trends.

What is the difference between Trend Marketing vs Social Media Marketing?

AspectTrend MarketingSocial Media Marketing
Primary FocusIdentifying and leveraging emerging trends to promote products or brandsCreating and managing content on social media platforms to engage audiences
Required SkillsMarket analysis, trend forecasting, creative thinkingContent creation, platform management, analytics
Work EnvironmentMarketing agencies, brand teams, trend forecasting firmsDigital marketing agencies, brand teams, social media platforms
Common CertificationsDigital marketing, trend analysis certificationsSocial media marketing certifications (e.g., Facebook, Hootsuite)

Trend Marketing focuses on analyzing and capitalizing on emerging trends to boost brand visibility, while Social Media Marketing centers on engaging audiences through content on social platforms. Both roles require digital marketing skills but differ in their core activities and tools used.

What are the key skills and qualifications needed to thrive in Trend Marketing, and why are they important?

To thrive in Trend Marketing, you need strong analytical abilities, creativity, and a background in marketing or communications, often supported by a relevant degree. Familiarity with digital marketing tools, social media analytics platforms, and trend forecasting software is highly valued. Excellent communication, adaptability, and a keen sense for emerging trends help professionals stand out in this role. These skills are essential for identifying, leveraging, and capitalizing on market trends to keep brands relevant and competitive.

How does a Trend Marketing professional typically collaborate with product development and sales teams?

Trend Marketing professionals often act as a bridge between market insights and the internal teams responsible for product and sales. They analyze emerging trends and consumer behavior, then share actionable insights with product development to inform design and features that align with market demand. Additionally, they work closely with sales teams to craft messaging and campaigns that resonate with target audiences, ensuring that products are positioned effectively in the marketplace. Regular cross-department meetings and collaborative strategy sessions are common, fostering a dynamic and fast-paced work environment.

What is a trend in the job market?

A trend in the job market refers to a general direction in employment patterns, such as increasing demand for digital marketing skills or remote work opportunities. For trend marketing professionals, staying updated on industry shifts and emerging platforms is essential to adapt strategies and meet evolving consumer behaviors.

What kind of jobs in media bring in $150,000 a year?

In media, roles such as senior marketing directors, media strategists, and digital marketing managers can earn $150,000 or more annually, especially with extensive experience, advanced skills in data analysis and campaign management, and working in large organizations or agencies. High-level positions often require strong leadership, industry knowledge, and proficiency with tools like analytics platforms and advertising software.

Why is Gen Z struggling to get jobs?

Trend marketing roles often require digital literacy, social media skills, and adaptability, which are strengths of many Gen Z candidates. However, competition is high, and employers may prioritize experience or formal education, making it challenging for some Gen Z job seekers to secure positions without relevant internships or certifications.

What is the highest paying marketing job?

The highest paying marketing jobs are typically executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing, with salaries often exceeding six figures annually. These positions require extensive experience, strategic leadership skills, and often involve overseeing large teams and budgets.
More about Trend Marketing jobs
What cities are hiring for Trend Marketing jobs? Cities with the most Trend Marketing job openings:
What states have the most Trend Marketing jobs? States with the most job openings for Trend Marketing jobs include:
Infographic showing various Trend Marketing job openings in the United States as of June 2026, with employment types broken down into 98% Full Time, 1% Part Time, and 1% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $45,446 per year, or $21.8 per hour.
Trend Intelligence & Marketing Activation Analyst

Trend Intelligence & Marketing Activation Analyst

FAM Brands

Other

Posted 6 days ago


Job description

SUMMARY

We are thrilled to announce that we are building our very first proprietary trend intelligence capability! This exciting initiative will create a real-time data pipeline that monitors social media and fashion market signals across our core categories, empowering us to inform what we design, source, and sell.

This role presents a fantastic opportunity to join a small, high-impact team at the forefront of something truly meaningful. You'll have the chance to collaborate closely with the Director of AI & Emerging Technologies and a talented AI engineering team that will support you in building systems and capabilities that go above and beyond what's typical for this type of role.

But wait, there's more! This isn't just a data role; once the intelligence is surfaced, you will play a crucial part in closing the loop. You'll guide our brand, sales, design, and ambassador teams on how to take action on the insights you uncover. In some cases, you'll utilize AI tools to help draft captivating social media campaigns and e-commerce marketing content that brings the trends you've identified directly to market.

We are a dynamic team that moves fast, invests in people who are eager to invest in themselves, and provides genuine ownership to those who earn it. Join us on this exciting journey!

WHAT YOU'LL DO

Trend Intelligence

  • Identify and curate sets of social media influencers and accounts across TikTok, Instagram, Pinterest, X, and Reddit that signal trend movement across FAM's core fashion and lifestyle categories.
  • Build and operate scrapers and API integrations to systematically collect post metadata, engagement signals, hashtags, captions, and visual content.
  • Support image-based analysis using OCR and AI tools to extract visual trend attributes - colors, fabrics, silhouettes, styles, and products - from influencer and social content.
  • Synthesize raw data into clear, actionable trend briefs and reports that merchandising, design, and upstream teams can act on.
  • Research and evaluate third-party trend intelligence platforms and data tools to identify gaps and opportunities for the in-house pipeline.
  • Partner with the DWI engineering team to feed data sources into a growing trend intelligence infrastructure.
  • Develop FAM's own proprietary fashion heuristics over time - a model of what predicts trend adoption across our retail channels and customer demographics.

Marketing Activation & Campaign Intelligence

  • Brief internal brand, sales, design, and ambassador teams on trend findings - translating data into clear creative and campaign direction.
  • Guide the go-to-market strategy for FAM's private label brands from a trend intelligence perspective - informing what to promote, when, and how.
  • Use AI tools to draft engaging social media copy, campaign concepts, and e-commerce content that activates the trends you've identified.
  • Work closely with merchandising, licensing, and sales SMEs assigned to each brand to ensure trend intelligence is flowing into real decisions.
  • Identify opportunities for social-first campaigns that align with emerging cultural moments relevant to FAM's target demographics.
ABOUT YOU
  • A genuine curiosity about fashion, culture, and the factors driving consumer behavior across social platforms.
  • Hands-on experience or a strong interest in data collection - APIs, scraping, or working with social platform data.
  • Working knowledge of Python and/or R for data tasks.
  • Ability to transform raw data into clear, communicable insights that non-technical stakeholders can act on.
  • Comfort using AI tools to accelerate your work - whether for research, writing, content drafting, or analysis.
  • A self-starter mentality: you don't wait for perfect instructions; you take initiative and deliver results.
  • Strong written communication skills - you can craft a concise brief, a compelling campaign concept, or an executive summary with equal clarity.
WHAT WILL MAKE YOU STAND OUT
  • Experience scraping or working with social data (Reddit, Instagram, TikTok, or similar platforms).
  • Familiarity with social media APIs (Meta Graph API, TikTok API, Pinterest API, etc.).
  • Exposure to AI or machine learning tools, even at a learning or experimental stage.
  • Interest in or experience with image analysis, computer vision, or OCR.
  • Background or coursework in data science, communications, fashion, marketing, or a related field.
  • Experience drafting engaging social media content, marketing copy, or campaign briefs.