Trek Travel provides global cycling, hiking, and walking vacationsโฏofโฏa lifetime with the goal of helping more people actively explore and experience the world.ย We are hiring a Director of Sales & Growth in Madison, Wisconsin.ย
You will lead a high-performing sales team, own revenue growth, and build the strategies, processes, and partnerships that turn interest into bookings and first-time guests into lifelong travelers.ย ย
This position requires a high-level thinker who is also detail-oriented, able to analyze the business, translate insights into action, and drive consistent execution in a dynamic environment.ย This is your opportunity to join the Trek Travel team and leave your mark on our company,โฏonโฏthe active travel industry andโฏonโฏthe world at large.ย
POSITIONย RESPONSIBILITIESย INCLUDE, BUT NOT LIMITED TO:โฏย
LEADERSHIP
- Lead, coach, and develop a high-performing team ofย Tripย Consultants andย Guest Services Coordinatorsย
- Set clear expectations, accountabilityย structures, and performance standardsย
- Contribute to company strategy and planning as a core member of the leadership teamย
- Build strong cross-departmental relationships and foster a culture of collaboration and continuous improvement across the organizationย
- Monitor the competitive landscape, market trends,ย and share insights proactively with leadershipย
- Partner with Operations and Product on trip performance, guest feedback, and capacity managementย
- Deliver quarterly business plan updates to the leadership teamย
- Foster a positiveย andย inclusiveย culture that reflectsย theย Trek Travel valuesย
OWN REVENUE STRATEGY & PERFORMANCEย - Own revenue targets, sales forecasts, and pipeline performanceย
- Develop and execute strategies to drive demandย andย increase conversionย
- Optimizeย lead management, follow-up cadence, and pipeline visibilityย
- Drive initiatives to increase repeat bookings and lifetime guest valueย
- Align with Finance on revenue planning and forecastingย
- Act as the voice of the guest and bring real-time insights into cross-functional conversations and decision-makingย
DRIVE THE DIGITAL SALES FUNNELย - Partner with Marketing across the full funnel, from demand generation and campaign strategy through lead quality, messaging, and conversionย
- Align digital and human-assisted sales channels so the guest experience is seamless regardless of how they come inย
- Use funnel data and attribution toย identifyย where marketing and sales can work better togetherย
BUILD A WORLD-CLASS SALES PROCESSย - Own the lead-to-booking journey and all conversion metricsย
- Build a sales culture rooted inย expertise, personalization, and genuine guest advocacyย
- Build re-engagement, referral, and repeat booking touchpoints into the sales processย ย
- Own and grow the online direct booking channel and design the processes, team behaviors, and follow-up systems that support itย
- Ensure consistency in how the Trek Travel brand is represented across all sales interactionsย
- Drive adoption and optimization of CRM and sales tools including HubSpot and NetSuiteย
- Build scalable playbooks, processes, and reporting frameworks the team can execute consistentlyย
- Champion automation, AI-assisted tools, and digital solutions to improve team efficiency and guest experienceย
- Leverage data and analytics to continuously improve pipeline health and conversion performanceย
YOU HAVE:โฏโฏย
REQUIRED
- Proven experience Directing a Sales area a conversion-focused environment, travel, hospitality, or subscription preferredย
- Demonstrated ability to own and grow a digital or online channel metricย
- Strong analytical instincts and comfortable finding the story in the data and bringing a clear point of viewย
- Collaborative by nature and someone who partners with marketing and technology rather than waiting on themย
- Clear, proactive communicator inย both a remote and in personย environmentย
- A learn-it-all mindset and comfortable developing fluency in BI tools, CRM platforms, and emerging technologyย
- Willingness to travel as needed to support training, events, and team developmentย
- Passion for premium guest experiences and the Trek Travel brandย
PREFERREDย - Experience in travel, hospitality, or consumer-direct salesย
- Experience managing managers or layered sales teamsย
- Passionย for cycling, active travel,ย and/or outdoor adventureย
TREK TRAVEL OFFERS:- A fastโฏpaced, casual,โฏfun,โฏand flexible company culture where initiative and pro-activity are highly valuedย
- Competitive health careโฏโฏย
- Dental and vision insuranceโฏโฏย
- Flexible Spending Accounts (FSA)โฏโฏย
- 6 weeksโฏpaid parental leaveโฏย
- Short Term /Long Term Disability and Life Insuranceโฏโฏย
- Competitive Paid Time Off packageโฏโฏย
- Paid Holidaysโฏโฏย
- 401(k) with company matchโฏโฏย
- Employee trip discounts and industry discounts
At Trek Travel, weโฏthink outside the box, continuously improve, encourage feedback, and โgive it all we got,โฏall the time, no exceptions.โฏThis is a full-time position based in Madison, Wisconsin, and reports to the President & CEO.ย ย
If you have what it takes to join our team and the desire to help shape Trek Travelโs future, we wish you the best of luck and look forward to your application!
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