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Targeting Jobs in Texas (NOW HIRING)

Campus Advantage

Paid Media Specialist

Austin, TX · On-site

$70K - $75K/yr

You will develop targeting strategies, A/B testing plans, budget recommendations, and performance reports to continuously improve campaign efficiency. Experience Required skills: * 1+ years of ...

Prescient Edge

Sr. CI Analyst

Boerne, TX · On-site

HUMINT training - Joint Center of Excellence (HT-JCOE) - Joint CI/HUMINT Analysis and Targeting Course or DIA Targeting Officer Course (Fundamentals of HUMINT targeting (FHTC) or equivalent) or IC ...

Motive

Demand Generation Marketing Manager

Austin, TX · On-site

Partner with Marketing Operations to ensure accurate targeting, list hygiene, and campaign setup, flagging issues and driving resolution proactively. * Collaborate with Product Marketing to apply ...

Ambiq Micro, Inc.

Head of Investor Relations

Austin, TX · Hybrid

You'll bring rigor to our communications, elevate investor targeting and perception, and act as a strategic advisor to the CFO and CEO. This role will be in Austin, Texas, and the candidate will need ...

Dell, Inc.

Programmatic Manager

Round Rock, TX · On-site

$58K - $64K/yr

They apply programmatic best practices across bidding strategies, audience targeting, inventory selection, and measurement to maximize performance. The Programmatic Manager works closely with ...

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Paid Media Specialist

Campus Advantage

Austin, TX • On-site

$70K - $75K/yr

Full-time

Posted 5 days ago

Campus Advantage rating

6.5

Company rating: 6.5 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

154th of 205 rated real estate companies

Job description

Company: Catalyst
Location: Austin, TX / In-Person / Hybrid
Compensation: $70K -$75K base
Position Type: Full-time / Exempt / Salaried
Reports to: VP of Client Strategy
What's the job?
We are looking for a talented, data-driven Paid Media Specialist to manage, optimize, and strategize paid advertising campaigns across platforms like Google Ads, Meta (Facebook & Instagram), and other digital advertising channels. This is a hybrid remote/in-office full-time position.
In this role, you will be responsible for launching, managing, analyzing, and optimizing paid ad campaigns to maximize performance, generate high-quality leads, and drive measurable results for a portfolio of clients within the real estate industry. You will develop targeting strategies, A/B testing plans, budget recommendations, and performance reports to continuously improve campaign efficiency.
Experience
Required skills:
  • 1+ years of experience managing paid media campaigns, with a strong focus on Google Ads and Meta Ads.
  • Bachelor's degree or equivalent in a relevant field of study
  • Proficient in Google Ads Manager, Meta Business Manager, Google Analytics, and other relevant tools.
  • Strong analytical skills with experience in data-driven decision-making and performance reporting.
  • Comfortable working in a fast-paced environment, managing multiple campaigns and priorities simultaneously.
  • A proactive problem-solver who can adapt to changing algorithms, industry trends, and campaign needs.

Desired skills:
  • Experience with real estate ad campaigns
  • Client-facing communication skills
Workflow
Campaign Strategy:
  • Plan, launch, and manage paid media campaigns across Google Ads (Search, Display, YouTube) and Meta (Facebook, Instagram).
  • Monitor and optimize campaigns in real-time to improve key performance metrics like CTR, CPC, and ROAS.
  • Conduct keyword research, audience segmentation, and competitive analysis to refine targeting strategies.
  • Test, analyze, and report on campaign performance, providing insights and actionable recommendations.
  • Stay up to date with the latest trends, platform updates, and best practices in paid media.
  • Collaborate with internal teams, including creative and client strategy, to align paid campaigns with broader marketing objectives.
  • Manage budgets efficiently and allocate spend across channels to maximize ROI.
Project and Time management:
  • Stick to timelines while ensuring a high quality of work
  • Demonstrate proactive solution-based thinking and delivery
  • Start projects quickly, change tasks at a moment's notice, and complete work on deadline

Communication
Day-to-day communications:
  • Collaborate with client-facing strategists, creative team members, and production team members to ensure paid media campaigns align with client goals and creative assets are optimized for performance
  • Answer all emails and messages promptly, ensuring seamless communication between internal teams and clients when necessary.
  • Proactively seek out answers to questions on campaign objectives, audience targeting, budget allocations, or creative assets needed to execute and optimize campaigns effectively.
  • Clearly communicate findings, insights, and recommendations to strategists and, when required, directly to clients, translating performance data into actionable strategies.
Innovation & Knowledge
Technical Innovation & Knowledge:
  • Stays up to date on industry trends, platform updates, and consumer behavior, incorporating evolving technology into campaign strategies.
  • Analyzes paid media performance data (including CTR, CPC, ROAS, and conversion rates) to refine ad messaging, targeting strategies, and overall campaign effectiveness.
Catalyst Innovation & Knowledge:
  • In depth understanding of Catalyst, our brand, our history, our beliefs and our direction
  • Advocates for new platforms and other ideas to promote Catalyst's brand presence

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