Audience strategy & lifecycle marketing - Develop data-informed audience segmentation and targeting strategies to support personalized, multi-channel client journeys across email, web, and other ...
Audience strategy & lifecycle marketing - Develop data-informed audience segmentation and targeting strategies to support personalized, multi-channel client journeys across email, web, and other ...
This role is ideal for someone who thrives at the intersection of digital marketing , hyperlocal targeting , and local activation , with a strong understanding of how to promote our offerings in ...
This role is ideal for someone who thrives at the intersection of digital marketing , hyperlocal targeting , and local activation , with a strong understanding of how to promote our offerings in ...
Demonstrated experience developing audience segmentation and targeting strategies informed by client behavior, engagement data, and business insights. * Curious problem-solver who has both the ...
Demonstrated experience developing audience segmentation and targeting strategies informed by client behavior, engagement data, and business insights. * Curious problem-solver who has both the ...
Data Engineer with Databricks exp in Columbus OH(5 days onsite)
Columbus, OH · On-site
$107K - $128K/yr
This role is 5 days onsite in Columbus OH We are targeting mid-level to senior Data Engineers with Microsoft Fabric experience rather than highly senior Principal-level candidates but if a person has ...
Data Engineer with Databricks exp in Columbus OH(5 days onsite)
Columbus, OH · On-site
$107K - $128K/yr
This role is 5 days onsite in Columbus OH We are targeting mid-level to senior Data Engineers with Microsoft Fabric experience rather than highly senior Principal-level candidates but if a person has ...
Marketing Operations Analyst
Columbus, OH · On-site
Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns. * Data Governance and Management: Gain a ...
Marketing Operations Analyst
Columbus, OH · On-site
Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns. * Data Governance and Management: Gain a ...
... customer targeting that always hit the mark. We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In ...
... customer targeting that always hit the mark. We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In ...
... customer targeting that always hit the mark. We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In ...
... customer targeting that always hit the mark. We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In ...
... customer targeting that always hit the mark. We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In ...
... customer targeting that always hit the mark. We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In ...
Analyst Email Marketing
Reynoldsburg, OH · On-site
$27.31 - $30.34/hr
Define customer segments and targeting strategies to reach the right audience with the right message * Lead campaign planning, audience selection, and execution aligned to business goals and seasonal ...
Analyst Email Marketing
Reynoldsburg, OH · On-site
$27.31 - $30.34/hr
Define customer segments and targeting strategies to reach the right audience with the right message * Lead campaign planning, audience selection, and execution aligned to business goals and seasonal ...
Event Specialist
Logan, OH · On-site
... targeting that always hit the mark. We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In business for ...
Event Specialist
Logan, OH · On-site
... targeting that always hit the mark. We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In business for ...
... targeting that always hit the mark. We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In business for ...
... targeting that always hit the mark. We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In business for ...
... targeting that always hit the mark. We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In business for ...
... targeting that always hit the mark. We do this by excelling in four key areas - headquarter selling, retail merchandising, store level marketing, and streamlining trade practices. In business for ...
CFA - Level 1 Tutor
Columbus, OH · Remote
$18 - $40/hr
Emphasizes the CFA exam weighting and targeting high-weight topics for score optimization. * Curriculum Awareness & Adaptive Instruction: Familiar with CFA Level 1 content and common challenges such ...
CFA - Level 1 Tutor
Columbus, OH · Remote
$18 - $40/hr
Emphasizes the CFA exam weighting and targeting high-weight topics for score optimization. * Curriculum Awareness & Adaptive Instruction: Familiar with CFA Level 1 content and common challenges such ...
Senior Petrophysicist
New Albany, OH · On-site
Strengths include Integration/calibration of core and wireline log data to provide volumetric determination, lithological determination, and mechanical rock properties for horizontal well targeting ...
Senior Petrophysicist
New Albany, OH · On-site
Strengths include Integration/calibration of core and wireline log data to provide volumetric determination, lithological determination, and mechanical rock properties for horizontal well targeting ...
Develop and execute strategic plans targeting the right new customers and markets. * Generate qualified leads through prospecting, networking, and market research. * Prepare and present bids ...
Quick apply
Develop and execute strategic plans targeting the right new customers and markets. * Generate qualified leads through prospecting, networking, and market research. * Prepare and present bids ...
ASAP (Targeting March start). * Duration: Initially through June (Long-term interest highly preferred). * Schedule: Full-time preferred (Monday-Friday, 8:00 AM - 4:30 PM). * Minimum 2 days/week ...
ASAP (Targeting March start). * Duration: Initially through June (Long-term interest highly preferred). * Schedule: Full-time preferred (Monday-Friday, 8:00 AM - 4:30 PM). * Minimum 2 days/week ...
This role manages a senior analyst focused on competitive intelligence and plays an integral role in the earnings process, investor messaging, targeting, and broader IR initiatives. Key ...
This role manages a senior analyst focused on competitive intelligence and plays an integral role in the earnings process, investor messaging, targeting, and broader IR initiatives. Key ...
Neurology Physician
$300K - $375K/yr
Targeting April start (pending credentialing) Schedule * 7 on / 7 off * 7:00 AM 7:00 PM * Wednesday Tuesday * Dates to be determined Practice Environment * Low inpatient volumes * 2 Neurologists ...
Neurology Physician
$300K - $375K/yr
Targeting April start (pending credentialing) Schedule * 7 on / 7 off * 7:00 AM 7:00 PM * Wednesday Tuesday * Dates to be determined Practice Environment * Low inpatient volumes * 2 Neurologists ...
Develop and execute strategic plans targeting the right new customers and markets. * Generate qualified leads through prospecting, networking, and market research. * Prepare and present bids ...
Develop and execute strategic plans targeting the right new customers and markets. * Generate qualified leads through prospecting, networking, and market research. * Prepare and present bids ...
ASAP (Targeting March start). * Duration: Initially through June (Long-term interest highly preferred). * Schedule: Full-time preferred (Monday Friday, 8:00 AM 4:30 PM). * Minimum 2 days/week ...
ASAP (Targeting March start). * Duration: Initially through June (Long-term interest highly preferred). * Schedule: Full-time preferred (Monday Friday, 8:00 AM 4:30 PM). * Minimum 2 days/week ...
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Senior Marketing Manager, Lifecycle Marketing & Audience Strategy
Columbus, OH • On-site
Full-time
Re-posted 13 days ago
Job description
Job summary
BWE is seeking a results-driven marketing professional to design, optimize, and manage B2B lifecycle marketing programs and audience segmentation strategies across the end-to-end client experience.
This role requires 7-10 years of professional experience and blends strategic vision with hands-on execution - leveraging audience segmentation, marketing automation, retargeting, and business intelligence to deliver personalized, timely, and impactful client communications across digital channels.
The ideal candidate brings deep experience executing integrated campaigns across email, web, and other digital media, with a strong understanding of how audience behavior, engagement data, and business insights inform targeting and campaign performance. This individual will work closely with BWE's Digital Enablement team, business leaders, and analytics partners to elevate the client experience, drive engagement, and modernize our existing email marketing ecosystem.
Key responsibilities
Qualifications & strengths
We encourage you to explore the career opportunities we have available here at BWE!
BWE is seeking a results-driven marketing professional to design, optimize, and manage B2B lifecycle marketing programs and audience segmentation strategies across the end-to-end client experience.
This role requires 7-10 years of professional experience and blends strategic vision with hands-on execution - leveraging audience segmentation, marketing automation, retargeting, and business intelligence to deliver personalized, timely, and impactful client communications across digital channels.
The ideal candidate brings deep experience executing integrated campaigns across email, web, and other digital media, with a strong understanding of how audience behavior, engagement data, and business insights inform targeting and campaign performance. This individual will work closely with BWE's Digital Enablement team, business leaders, and analytics partners to elevate the client experience, drive engagement, and modernize our existing email marketing ecosystem.
Key responsibilities
- Audience strategy & lifecycle marketing - Develop data-informed audience segmentation and targeting strategies to support personalized, multi-channel client journeys across email, web, and other digital touchpoints.
- Cross-functional partnership - Collaborate with Digital Enablement and business stakeholders to map, analyze, and optimize client touchpoints to create seamless, personalized, and value-driven experiences, consistently advocating for the client perspective to drive more business to BWE.
- Business intelligence advocacy - Partner with analytics teams to identify, prioritize, and champion data needs that enhance segmentation, reporting, and performance measurement.
- Retargeting & personalization - Develop and execute campaigns that re-engage clients using behavioral, demographic, lifecycle and other data to deliver relevant, meaningful interactions.
- Direct marketing & automation - Lead strategy, execution, and optimization of email and direct marketing programs, including evaluating and implementing a new email platform and partnering with Digital Enablement to improve targeting, deliverability, and engagement.
- Performance analysis - Track, analyze, and report on campaign and journey effectiveness, applying insights to continuously improve both business outcomes and client experiences.
Qualifications & strengths
- 7-10 years of experience in lifecycle marketing, marketing automation, CRM systems, campaign management, and/or customer journey strategy within a B2B environment.
- Demonstrated experience developing audience segmentation and targeting strategies informed by client behavior, engagement data, and business insights.
- Curious problem-solver who has both the strategic mindset to create the vision and the get-it-done ability to roll up your sleeves and work cross-functionally to execute it.
- Hands-on experience executing integrated digital campaigns across channels including email, web, and paid or owned media.
- Strong understanding of email marketing best practices, deliverability, and campaign optimization.
- Experience partnering with analytics or business intelligence teams to support audience understanding, reporting, and performance measurement.
- General familiarity with and/or exposure to a broad range of marketing technology platforms, along with strong proficiency in campaign analytics and translating data into actionable insights; experience with tools such as Marketo, HubSpot, Salesforce Marketing Cloud, Google Analytics 4, Adobe Analytics, Power BI, Tableau, or similar platforms is a plus.
- Strong collaboration skills with the ability to work effectively across technical, creative, and business teams.
- Strategic thinker with a hands-on, execution-focused mindset and a strong curiosity for data, audience behavior, and continuous optimization.
We encourage you to explore the career opportunities we have available here at BWE!