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Subscription Marketing Jobs (NOW HIRING)

Slate

Chief Subscription Officer

Only, TN

It will directly oversee the subscription team, paid acquisition, and acquisition-related metrics ... Deep knowledge of email marketing, retention loops, and habit formation * Data fluency with modern ...

Slate

Chief Subscription Officer

Washington, DC

$200K - $275K/yr

Consumer subscription businesses (media, fitness, learning, gaming) Product/growth roles at ... Deep knowledge of email marketing, retention loops, and habit formation * Data fluency with modern ...

Slate

Chief Subscription Officer

Washington, DC

It will directly oversee the subscription team, paid acquisition, and acquisition-related metrics ... Deep knowledge of email marketing, retention loops, and habit formation * Data fluency with modern ...

Slate

Chief Subscription Officer

New York, NY

$200K - $275K/yr

Consumer subscription businesses (media, fitness, learning, gaming) Product/growth roles at ... Deep knowledge of email marketing, retention loops, and habit formation * Data fluency with modern ...

Slate

Chief Subscription Officer

New York, NY

It will directly oversee the subscription team, paid acquisition, and acquisition-related metrics ... Deep knowledge of email marketing, retention loops, and habit formation * Data fluency with modern ...

Slate

Chief Subscription Officer

New York, NY · On-site +1

$200K - $275K/yr

It will directly oversee the subscription team, paid acquisition, and acquisition-related metrics ... Deep knowledge of email marketing, retention loops, and habit formation * Data fluency with modern ...

Blitz App, Inc.

Subscription Manager

Los Angeles, CA · On-site

This role will require engagement across multiple teams and disciplines, including marketing, engineering, customer service, and each of the Game Teams. As Subscription Manager, you will be a valued ...

BLITZ APP INC

Subscription Manager

Los Angeles, CA

This role will require engagement across multiple teams and disciplines, including marketing, engineering, customer service, and each of the Game Teams. As Subscription Manager, you will be a valued ...

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How much do subscription marketing jobs pay per hour?

As of Jun 1, 2026, the average hourly pay for subscription marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Subscription Marketing, and why are they important?

To excel in Subscription Marketing, you need strong analytical abilities, knowledge of digital marketing strategies, and experience in customer acquisition and retention, often supported by a degree in marketing or a related field. Familiarity with CRM platforms, marketing automation tools, analytics software, and A/B testing is typically required. Creative problem-solving, collaboration, and clear communication are valuable soft skills that help drive innovative campaigns and foster team alignment. These competencies are crucial for successfully growing and maintaining a profitable subscriber base in a competitive, data-driven environment.

What are some common challenges faced by professionals in Subscription Marketing, and how can they be addressed?

Professionals in Subscription Marketing often face challenges like reducing subscriber churn and continuously engaging customers to maintain recurring revenue. Staying ahead of rapidly changing consumer preferences and optimizing onboarding experiences are also frequent hurdles. Success in this role typically requires a data-driven approach, close collaboration with product and customer service teams, and ongoing experimentation with personalized campaigns. Proactively using analytics to identify drop-off points and implementing targeted retention strategies can significantly improve results.

What is subscription marketing?

Subscription marketing refers to the strategies and tactics used to attract, engage, and retain customers for products or services offered on a recurring basis, such as monthly or yearly subscriptions. This role involves promoting subscription models, optimizing the customer journey, and reducing churn by providing ongoing value. Subscription marketers often use data analysis, personalized communication, and targeted campaigns to build long-term customer relationships and maximize lifetime value.

What is the difference between Subscription Marketing vs Content Marketing?

AspectSubscription MarketingContent Marketing
FocusPromoting subscription-based products/servicesCreating and distributing valuable content to attract audiences
GoalsIncrease subscriptions, reduce churnBuild brand awareness, engage audiences
Work EnvironmentMarketing teams in SaaS, media, or subscription servicesContent teams across industries
Required SkillsMarketing strategy, analytics, customer retentionContent creation, SEO, storytelling

Subscription Marketing focuses on driving subscriptions and customer retention for subscription-based services, while Content Marketing emphasizes creating valuable content to attract and engage audiences. Both roles require marketing skills but differ in their primary objectives and strategies.

More about Subscription Marketing jobs
What cities are hiring for Subscription Marketing jobs? Cities with the most Subscription Marketing job openings:
What states have the most Subscription Marketing jobs? States with the most job openings for Subscription Marketing jobs include:
What job categories do people searching Subscription Marketing jobs look for? The top searched job categories for Subscription Marketing jobs are:
Subscription Marketing jobs near you
Infographic showing various Subscription Marketing job openings in the United States as of May 2026, with employment types broken down into 98% Full Time, and 2% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.
B2B Engagement Marketing Lead

B2B Engagement Marketing Lead

The Washington Post

Washington, DC • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 13 days ago

Job description

Join the future of news
We're on a mission to deliver riveting storytelling for all of America. At The Washington Post, you'll help reinvent news. Our work is driven by a deep investigative spirit and enhanced by innovation to bring audiences closer to the stories that matter most.
About Our Team
The Washington Post is powered by the passion and talent of our people. It takes all of us to reinvent news. Beyond our award-winning Newsroom and Opinions teams, we work across many departments, including Brand & Events, Communications, Customer Care, Engineering & Product, Finance, Human Resources, Legal, Marketing & Advertising, Print Operations, and Sales.
Why This Role Matters
The Washington Post is one of the most influential newsrooms in the world, and our subscriber base is growing to match. This role sits at the center of that growth responsible for how enterprise clients and professional product subscribers experience The Post after they sign up. WP Intelligence is our professional intelligence product line, delivering curated reporting, data, and analysis for decision-makers across industries. As the Engagement Marketing Lead for Enterprise and WP Intelligence, you will own the subscriber journey from activation through renewal designing omnichannel programs that help organizations and professionals get lasting value from their subscriptions.
Reporting to the Director of Engagement and Retention, you will partner closely with Enterprise Sales and Account Management, WP Intelligence Editorial, Product, Engineering, Analytics, Finance, and Brand Marketing to build and execute strategies that drive measurable engagement and long-term retention.
Why This Role Matters
  • You support The Post's mission to deliver world-class journalism while expanding reach and influence
  • You drive data-informed marketing strategies that improve activation, usage, and long-term retention
  • You thrive in collaborative environments that value initiative, clarity, and continuous improvement
  • You enjoy leading fast-paced, cross-platform programs that enhance subscriber experience and fuel business growth

How You'll Support the Mission
Lifecycle Strategy
  • Develop and execute full-funnel lifecycle programs that increase usage and deepen engagement across app, site, newsletters, and subscription benefits for enterprise and professional product subscribers.
  • Build subscriber journeys spanning lead progression, account activation, onboarding, education, loyalty, and renewal maintaining playbooks that support scalable, repeatable execution.
  • Design approaches that serve multiple audiences within a single account, including corporate and higher education end users, students, and key decision-makers.
  • Identify and promote product features, upsell, and cross-sell opportunities that drive long-term value and contract renewal.

  • Partner with Brand, Product, Engineering, and Editorial to align lifecycle initiatives with broader business goals and the group customer experience.

Performance and Experimentation
  • Monitor engagement trends, feature adoption, and lifecycle performance using dashboards and core KPIs.
  • Translate subscriber behavior into insights that guide strategy and experimentation.
  • Run A/B and multivariate tests to refine segmentation, messaging, channel sequencing, and timing.
  • Identify friction points in the subscriber experience and collaborate cross-functionally to improve activation, engagement, and renewal rates.
  • Partner with Analytics and Data Engineering to refine audience definitions, data inputs, and targeting models.

Execution and Operations
  • Design and manage integrated engagement campaigns across email, onsite surfaces, in-app messages, and push notifications.
  • Develop clear creative and technical briefs that guide asset production; lead QA and auditing to uphold accuracy across all touchpoints.
  • Document processes and improve operational workflows to support scalable delivery.
  • Use subscriber signals and feedback gathered in partnership with Enterprise Sales, Account Management, and Support - to inform proactive engagement strategies and feature improvements.

The Skills and Experience You Bring
  • 6-8 years of experience in digital, growth, EdTech, or subscription marketing with deep expertise in customer engagement, activation, or habit formation across diverse audiences.
  • Experience working with B2B customers and partnering with internal Sales teams.
  • Hands-on experience with Marketing Technology platforms like Iterable, and familiarity with customer data systems and e-commerce platforms.
  • Proficiency with analytics tools such as Tableau, Looker, and Google Analytics; strong ability to evaluate performance and translate testing outcomes into decisions.
  • Excellent communication and project management skills, with a track record of influencing cross-functional partners and driving clarity in complex environments.

Collaboration makes us stronger. That's why our offices are designed with open layouts, modern technology, and easy access to transportation. With certain exceptions for newsgathering and business travel, we work on-site five days a week.
Compensation and Benefits
Wherever you are in your life or career, The Washington Post offers comprehensive and inclusive benefits for every step of your journey:
  • Competitive medical, dental and vision coverage
  • Company-paid pension and 401(k) match
  • Three weeks of vacation and up to three weeks of paid sick leave
  • Nine paid holidays and two personal days
  • 20 weeks paid parental leave for any new parent
  • Robust mental health resources
  • Backup care and caregiver concierge services
  • Gender affirming services
  • Pet insurance
  • Free Post digital subscription
  • Leadership and career development programs

Benefits may vary based on the job, full-time or part-time schedule, location, and collectively bargained status.
The salary range for this position is:
$85,100 - $127,700 Annual
The actual salary within this range will depend on individual skills, experience, and qualifications as they relate to specific job requirements. This position may be eligible for a bonus or incentive program, and a member of the Talent Acquisition team will discuss bonus payment terms and conditions during the interview process.
Your story awaits. Apply today!
Learn more about The Post at careers.washingtonpost.com.

Apply