ZipRecruiter

Log In

1

Subscription Marketing Jobs (NOW HIRING)

The Real Deal

Subscription Product Manager

New York, NY · On-site

$100K - $140K/yr

While subscription marketing focuses on lifecycle campaigns and outbound acquisition channels, this role focuses on the product mechanics that drive conversion and retention. This includes optimizing ...

MrBeast

VP, Viral Marketing

New York, NY · On-site

Success requires deep telecommunications or subscription-marketing expertise, strong operational discipline, and the ability to coordinate complex programs across internal teams and external partners.

Aroma360

Marketing Project Manager

Miami, FL · On-site

$70K - $80K/yr

Subscription Marketing - promotional planning and customer journey optimization. * Affiliate Marketing - campaign launches, commission tracking, and partner communications. * Social Media ...

DecisionPoint | Cortek

Subscription Administrator

Overview DecisionPoint seeks a Subscription Administrator to manage GovDelivery subscription ... Education (Required) Bachelor's degree in Information Science, Marketing, Digital Communications ...

Posted today

next page

Showing results 1-20

All JobsSubscription Marketing Jobs

Subscription Marketing information

See salary details

$13

$32

$56

How much do subscription marketing jobs pay per hour?

As of Jul 31, 2026, the average hourly pay for subscription marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What kind of jobs in media bring in $150,000 a year?

Senior roles in media such as media directors, marketing directors, or senior content strategists often earn $150,000 or more annually, especially in large organizations or with extensive experience. These positions typically require strong leadership skills, industry knowledge, and proficiency with analytics tools and marketing platforms.

What is subscription marketing?

Subscription marketing is a strategy used by marketing professionals to promote products or services that are sold through subscription models. It involves creating campaigns to attract and retain customers, often utilizing data analysis and customer engagement tools to optimize retention and lifetime value.

What is the difference between Subscription Marketing vs Content Marketing?

AspectSubscription MarketingContent Marketing
FocusPromoting subscription-based products/servicesCreating and distributing valuable content to attract audiences
GoalsIncrease subscriptions, reduce churnBuild brand awareness, engage audiences
Work EnvironmentMarketing teams in SaaS, media, or subscription servicesContent teams across industries
Required SkillsMarketing strategy, analytics, customer retentionContent creation, SEO, storytelling

Subscription Marketing focuses on driving subscriptions and customer retention for subscription-based services, while Content Marketing emphasizes creating valuable content to attract and engage audiences. Both roles require marketing skills but differ in their primary objectives and strategies.

How to market a subscription service?

A subscription marketing professional focuses on building awareness, acquiring new customers, and retaining existing subscribers through targeted campaigns, content marketing, and data analysis. Utilizing tools like email marketing platforms and customer relationship management (CRM) systems helps optimize engagement and conversion strategies. Understanding customer needs and tracking key performance indicators (KPIs) are essential for effective subscription growth.

What are the key skills and qualifications needed to thrive in Subscription Marketing, and why are they important?

To excel in Subscription Marketing, you need strong analytical abilities, knowledge of digital marketing strategies, and experience in customer acquisition and retention, often supported by a degree in marketing or a related field. Familiarity with CRM platforms, marketing automation tools, analytics software, and A/B testing is typically required. Creative problem-solving, collaboration, and clear communication are valuable soft skills that help drive innovative campaigns and foster team alignment. These competencies are crucial for successfully growing and maintaining a profitable subscriber base in a competitive, data-driven environment.

What is the highest paid marketing career?

In marketing, executive roles such as Chief Marketing Officer (CMO) or Vice President of Marketing tend to be the highest paid, with salaries often exceeding six figures and reaching into the high hundreds of thousands or more for large organizations. These roles require extensive experience, strategic leadership skills, and often a background in data analysis and digital marketing tools.

What are some common challenges faced by professionals in Subscription Marketing, and how can they be addressed?

Professionals in Subscription Marketing often face challenges like reducing subscriber churn and continuously engaging customers to maintain recurring revenue. Staying ahead of rapidly changing consumer preferences and optimizing onboarding experiences are also frequent hurdles. Success in this role typically requires a data-driven approach, close collaboration with product and customer service teams, and ongoing experimentation with personalized campaigns. Proactively using analytics to identify drop-off points and implementing targeted retention strategies can significantly improve results.
More about Subscription Marketing jobs
What cities are hiring for Subscription Marketing jobs? Cities with the most Subscription Marketing job openings:
What states have the most Subscription Marketing jobs? States with the most job openings for Subscription Marketing jobs include:
What job categories do people searching Subscription Marketing jobs look for? The top searched job categories for Subscription Marketing jobs are:
Subscription Marketing jobs near you
Infographic showing various Subscription Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Product Marketing Manager - Subscriptions

The Andersen Agency

Remote

$49/hr

Full-time

Posted 4 days ago

Job description

Job #: 163202-1
Job Title: Product Marketing Manager - Subscription
Location: Fully remote; PST hours required
Rate: $49/hour
Duration: Through 6/30/2027
We are seeking a Product Marketing Manager, Subscriptions to lead the strategy, commercialization, and growth of a portfolio of subscription-based digital products within one of the world's most recognized gaming franchises. This role will own subscription marketing strategy, go-to-market execution, and business growth initiatives focused on driving subscriber acquisition, engagement, retention, and lifetime value. The successful candidate will partner closely with product, analytics, lifecycle marketing, and growth teams to shape subscription offerings and deliver impactful player experiences. This position offers a unique opportunity to influence the future of a rapidly growing subscriptions business while supporting millions of players globally.
Required Skills & Qualifications
Education
  • Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
  • Equivalent professional experience will also be considered.

Experience
  • Experience in subscription marketing, growth marketing, lifecycle marketing, product marketing, or related disciplines.
  • Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings.
  • Experience managing cross-functional projects involving product, marketing, analytics, and business stakeholders.
  • Experience measuring performance and using data to optimize customer acquisition, engagement, and retention.

Core Skills
  • Subscription business strategy
  • Product marketing and commercialization
  • Go-to-market planning and execution
  • Customer acquisition and retention
  • Growth marketing
  • Lifecycle marketing
  • Marketplace and digital commerce marketing
  • Data analysis and business insights
  • Stakeholder management
  • Project management
  • Presentation and communication skills
  • Strategic planning and execution

Preferred Qualifications
  • Experience marketing subscription products, membership programs, digital commerce solutions, or recurring revenue services.
  • Experience with affiliate marketing, paid media, CRM, lifecycle marketing, or growth marketing channels.
  • Experience within gaming, entertainment, creator ecosystems, consumer technology, or digital marketplaces.
  • Passion for gaming, player communities, and digital engagement experiences.

Candidate Requirements
Ideal Candidate Profile
The ideal candidate demonstrates:
  • A proactive approach to identifying business opportunities and recommending solutions.
  • Strong ownership and strategic thinking capabilities.
  • Ability to balance strategy development with execution.
  • Experience driving measurable business outcomes.
  • Evidence of impact through performance metrics, growth results, conversion improvements, retention gains, or revenue contributions.
  • Strong collaboration skills across diverse stakeholder groups.

Typical Day
  • Leading subscription marketing strategy discussions with product stakeholders.
  • Developing growth initiatives and go-to-market plans.
  • Cross-functional meetings with marketing, analytics, and product teams.
  • Managing campaign execution and performance reviews.
  • Approximately 50-60% collaboration and meetings, with the remaining time focused on strategic planning and execution.

Assessment Process
The interview process consists of three rounds:
  1. Hiring Manager / Sponsor Interview
  2. Team Interview
  3. Additional Stakeholder Interview

Assessment focus areas include:
  • Subscription marketing expertise
  • Go-to-market strategy development
  • Cross-functional leadership
  • Strategic thinking and problem-solving
  • Communication and stakeholder management
  • Business impact and results orientation

Performance Measurement
Success in this role will be measured by:
  • Growth in subscription acquisition and adoption.
  • Improved subscriber engagement and retention.
  • Contribution to overall subscription business performance.
  • Effectiveness of go-to-market launches and marketing initiatives.
  • Ability to influence product strategy through customer and market insights.
  • Quality of cross-functional collaboration and execution.

Top Required Competencies
  • Subscription Marketing
  • Go-to-Market Strategy & Execution
  • Product Marketing
  • Growth & Retention Marketing
  • Cross-Functional Project Leadership
  • Business Analytics & Performance Optimization
  • Strategic Communication
  • Stakeholder Management

Key Responsibilities
Subscription Strategy & Business Growth
  • Develop and execute growth strategies for subscription products and future offerings.
  • Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value.
  • Partner with product and business stakeholders to influence subscription strategy and investment decisions.
  • Identify and recommend growth opportunities supported by data and market intelligence.

Product Marketing Leadership
  • Serve as the primary marketing partner to the subscriptions product team.
  • Help shape product roadmaps, customer experiences, value propositions, and launch strategies.
  • Bring customer, competitive, and market insights into product planning.
  • Act as the marketing lead and subject matter expert for subscription products across stakeholder groups.

Go-to-Market Strategy & Execution
  • Lead end-to-end go-to-market planning and execution for subscription launches, feature releases, benefits, and promotions.
  • Develop positioning, messaging, launch plans, and marketing strategies that drive awareness, trial, adoption, and retention.
  • Partner with analytics and growth teams to measure campaign performance and optimize results.

Cross-Functional Collaboration
  • Work closely with product management, analytics, paid media, affiliate marketing, lifecycle marketing, and business teams.
  • Coordinate cross-functional initiatives that support subscription growth objectives.
  • Manage multiple stakeholders and priorities while maintaining alignment on key deliverables.

Franchise Integration & Subscription Advocacy
  • Ensure subscription offerings are integrated into key campaigns, product updates, seasonal activations, and community initiatives.
  • Advocate for subscriptions as a strategic driver of player engagement and business growth.
  • Support promotional planning and activation strategies across multiple customer touchpoints.

Unique Selling Points
  • Opportunity to work on one of the most recognized and influential gaming brands in the world.
  • Direct impact on a rapidly growing subscription business.
  • Ability to shape future subscription offerings and customer experiences.
  • High visibility role with significant cross-functional collaboration.
  • Opportunity to influence both product strategy and marketing execution.
  • Fully remote work environment with potential contract extension.
  • Meaningful opportunity to drive player engagement and business growth at global scale.

Apply