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Strategic Programs Manager Jobs in Santa Rosa, CA

Cline

Wine Club Program Manager

Sonoma, CA · On-site

Provide strategic leadership and daily oversight of the wine club programs for both Cline Family Cellars and Jacuzzi Family Vineyards. * Assist the DTC Director in developing and managing the wine ...

Cline

Wine Club Program Manager

Sonoma, CA · On-site

... strategic leadership, and operational oversight for the wine club programs at Cline Family Cellars and Jacuzzi Family Vineyards. This role leads a dedicated team of two team members and is ...

CIA

On-Call Program Manager

Napa, CA · On-site

$40/hr

... for CIA programs and initiatives. Working closely with the CIA Conferences team, this position ... Strategic Partnership's team. Equal Opportunity Employer This employer is required to notify all ...

Searce Inc

Principal - Strategic Alliances

Santa Rosa, CA · On-site

$141K - $182K/yr

The "General Manager" Mindset: You own a $10M-$20M co-sell pipeline . You are 60% strategic seller ... Stand up the programs--certifications, playbooks, and ROI dashboards--that allow our global sales ...

New

Array Labs

Engineering Program Manager

Bodega Bay, CA · Hybrid

$150K - $250K/yr

Build and maintain schedules for projects and programs * Drive coordination across teams to keep ... strategy Preferred Skills & Experience * Hands-on experience in the design, development ...

Array Labs

Technical Program Manager

Bodega Bay, CA · Hybrid

$150K - $250K/yr

Build and maintain schedules for projects and programs * Drive coordination across teams to keep ... strategy Preferred Skills & Experience * Hands-on experience in the design, development ...

Searce Inc

Principal - Strategic Alliances

Sonoma, CA · On-site

$144K - $187K/yr

The "General Manager" Mindset: You own a $10M-$20M co-sell pipeline . You are 60% strategic seller ... Stand up the programs--certifications, playbooks, and ROI dashboards--that allow our global sales ...

New

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Strategic Programs Manager information

See Santa Rosa, CA salary details

$71.6K

$130.6K

$176.6K

How much do strategic programs manager jobs pay per year?

As of Aug 22, 2026, the average yearly pay for strategic programs manager in Santa Rosa, CA is $130,612.00, according to ZipRecruiter salary data. Most workers in this role earn between $109,900.00 and $151,400.00 per year, depending on experience, location, and employer.

What does a strategic programs manager do?

A Strategic Programs Manager is responsible for planning, executing, and overseeing key projects or initiatives that align with an organization's long-term goals. They collaborate with various departments to ensure programs are delivered on time, within scope, and on budget. Their role includes setting program objectives, monitoring progress, managing resources, and communicating results to senior leadership. Strategic Programs Managers play a vital part in driving organizational change and ensuring that critical initiatives support overall business strategy.

How does a strategic programs manager typically collaborate with cross-functional teams to ensure program success?

Strategic Programs Managers frequently work with teams across departments—such as product, marketing, operations, and finance—to align program goals with organizational priorities. They facilitate communication between stakeholders, manage timelines, and resolve roadblocks to drive projects forward. Effective collaboration often involves leading regular status meetings, clarifying roles, and ensuring all teams are informed about milestones and changes. This collaborative approach not only fosters accountability but also helps identify innovative solutions and ensures programs deliver maximum impact.

What are the key skills and qualifications needed to thrive as a strategic programs manager, and why are they important?

To excel as a Strategic Programs Manager, you need strong project management abilities, analytical thinking, and a background in business or a related field, often supported by a bachelor’s or master’s degree. Familiarity with project management software (such as Asana, Trello, or MS Project) and certifications like PMP or Six Sigma are commonly required. Exceptional communication, leadership, and stakeholder management skills distinguish top performers in this role. These qualifications are crucial for aligning cross-functional initiatives with organizational goals and ensuring successful program execution.

What is the difference between Strategic Programs Manager vs Project Manager?

AspectStrategic Programs ManagerProject Manager
Primary FocusOversees multiple programs aligning with strategic goalsManages individual projects to meet specific objectives
ResponsibilitiesDevelops strategies, coordinates cross-functional initiatives, ensures program successPlans, executes, and closes projects within scope, time, and budget
CredentialsOften requires business or management certifications, experience in strategic planningTypically requires project management certifications like PMP
Work EnvironmentStrategic, cross-departmental, executive-level collaborationProject teams, operational settings, specific project focus

The Strategic Programs Manager focuses on aligning multiple initiatives with organizational strategy, while the Project Manager concentrates on executing individual projects. Both roles require strong planning and coordination skills, but the Strategic Programs Manager operates at a higher, more strategic level, often working with senior leadership to drive long-term goals.

What is a strategic programs manager?

A strategic programs manager oversees the planning, execution, and coordination of complex projects and initiatives aligned with an organization’s long-term goals. They often work cross-functionally, utilize project management tools, and require strong leadership and communication skills to ensure successful outcomes.

What is the average salary for a strategic programs manager?

The average salary for a strategic programs manager typically ranges from $90,000 to $130,000 annually, depending on experience, industry, and location. Senior roles or those in high-demand sectors may offer higher compensation, often including bonuses and benefits.

What job categories do people searching Strategic Programs Manager jobs in Santa Rosa, CA look for?

The top searched job categories for Strategic Programs Manager jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Strategic Programs Manager jobs?

Cities near Santa Rosa, CA with the most Strategic Programs Manager job openings:

Strategic Programs Manager jobs near you
Infographic showing various Strategic Programs Manager job openings in Santa Rosa, CA as of June 2026, with employment types broken down into 1% As Needed, 65% Full Time, 31% Part Time, 1% Temporary, and 2% Contract. Highlights an 82% Physical, 4% Hybrid, and 14% Remote job distribution, with an average salary of $130,612 per year, or $62.8 per hour.

Wine Club Program Manager

Cline

Sonoma, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 22 days ago

Job description

Wine Club Program Manager
SUMMARY
In partnership with the Director of Direct-to-Consumer (DTC), the Wine Club Program Manager provides strategic leadership, and operational oversight for the wine club programs at Cline Family Cellars and Jacuzzi Family Vineyards.  This role leads a dedicated team of two team members and is responsible for driving membership growth, retention, innovation, and operational excellence while delivering exceptional member experiences across both brands.  Through strategic planning, competitive benchmarking, and continuous program innovation, this position identifies opportunities to strengthen market position, enhance member loyalty, improve operational efficiency, and maximize revenue.
The Wine Club Program Manager leads the development, execution, and continuous improvement of all aspects of the wine club program, including membership acquisition and retention strategies, fulfillment, communications, events, reporting, customer service, and program analytics.  Working collaboratively with Hospitality, Marketing Events, Operations, Shipping, and Finance, this position ensures the wine club programs support company objectives while fostering long-term member loyalty and maximizing revenue.
Through data driven decision making, cross functional collaboration, and ongoing evaluation of key performance metrics, the Wine Club Program Manager identifies, opportunities to enhance the member experience, improve operating efficiencies, and strengthen the long-term success of both wine club programs.  In collaboration with the Tasting Room Managers, this role also develops and supports hospitality team training to ensure staff are knowledgeable about wine club benefits, confidently promote membership, and consistently deliver exceptional guest experiences.
ESSENTIAL DUTIES & RESPONSIBILITIES:
Leadership and Program Strategy
  • Provide strategic leadership and daily oversight of the wine club programs for both Cline Family Cellars and Jacuzzi Family Vineyards.
  • Assist the DTC Director in developing and managing the wine club budget, including forecasting revenue, monitoring expenses, and evaluating the financial performance of promotions, events, and member programs.
  • Partner with DTC Director to establish annual goals, key performance indicators, and long-term growth strategies for membership acquisition, retention, revenue, and profitability.
  • Continuously evaluate club performance, benchmark against industry competitors and best practices, and identify opportunities to improve the member experience, operational efficiencies, financial performance, and overall program competitiveness.
  • Research, develop, and implement innovative wine club initiatives, member benefits, promotions, and loyalty strategies that create a competitive advantage, strengthen brand differentiation, and drive member acquisition, engagement, and retention.
  • Develop and implement innovative club offerings, member benefits, promotions, and loyalty initiatives that support both brands, enhance the member experience, and create a competitive advantage in the direct-to-consumer marketplace.
  • Lead and develop the Wine Club team, including the direct supervision of two team members by providing coaching, training, mentorship, and performance feedback.
  • Partner with Tasting Room Managers to train hospitality staff on club benefits, sales techniques, member engagement, and service standards.
  • Collaborate with the DTC Director and Tasting Room Managers to develop and administer team incentive programs that support membership growth and retention.
  • Partner with the DTC Director and events Director to create engaging club-exclusive events and experiences.
  • Maintain comprehensive understanding of DTC systems, reporting tools, and industry best practices to identify opportunities for continuous improvement. Perform additional duties as assigned.
  • Travel regularly between Cline Family Cellars, Jacuzzi Family Vineyards, and off-site events to support operations, member experiences, and cross-functional collaboration.
Member Experience & Hospitality Management
  • Champion an exceptional member experience across every touchpoint – from initial enrollment through long-term membership.
  • Maintain expert knowledge of wines, club benefits, promotions, and hospitality offerings.
  • Build strong relationships with members while delivering personalized service and creating memorable experiences.
  • Resolve member concerns promptly and professionally, including shipping issues, damaged products, billing concerns, and service recovery situations.
  • Assist Tasting Room Managers in supporting club hospitality operations as business needs require.
  • Ensure Club Lounge spaces are well maintained, welcoming, and appropriately stocked.
Club Operations Oversight
  • Oversee all operational aspects of the wine club program, including quarterly club creation, fulfillment, shipping, pickup programs, and special orders.
  • Maintain accurate customer records and ensure data integrity within Commerce7 and other DTC systems.
  • Manage shipment exceptions, returned packages, address corrections, credit card updates, and member account maintenance.
  • Coordinate inventory allocations with Hospitality and Operations to ensure successful club fulfillment.
  • Process website, phone, and custom club orders as needed.
  • Develop and maintain regular reporting dashboards that measure club performance, including membership growth, retention, renewal rates, shipment success, revenue, average order value, event participation, and member engagement.  Present findings and recommendation to the DTC Director to support strategic decision-making.
  • Maintain wine label registrations and compliance documentation as needed.
  • Continuously evaluate workflows and implement process improvements that increase efficiency and service quality.
Marketing & Member Communications
  • Partner with the Marketing team to develop engaging member communications that are timely, on-brand, and aligned with company objectives.
  • Oversee club newsletters, shipment announcements, promotional campaigns, event communications, and automated member messaging.
  • Develop initiatives that increase member engagement, referrals, retention, and lifetime value.
  • Monitor campaign performance and recommend adjustments based on data and member feedback.
Events
  • Collaborate with Hospitality and Events teams to develop and execute exceptional wine club events for both winery brands.
  • Support pickup parties, member-exclusive events, virtual tastings, educational experiences, and other loyalty-building initiatives.
  • Evaluate event success through attendance, member satisfaction, revenue, generation, and overall engagement.

QUALIFICATIONS:
Experience, Knowledge, and Skills
  • Bachelor’s degree in Business, Marketing, Hospitality, Wine Business, or related field, or equivalent combination of education and experience.
  • Minimum of 3-5 years of wine club, DTC, hospitality, or customer loyalty program management experience.
  • Demonstrated leadership experience with ability to coach, mentor, and develop team members.
  • Strong understanding of wine club operations, membership retention strategies, customer lifecycle management, and hospitality.
  • Excellent communication, interpersonal, organizational, and problem-solving skills.
  • Strong analytical skills with the ability to interpret data and make informed business recommendations.
  • Advanced proficiency with Microsoft Office, particularly Excel.
  • Experience with Commerce7, ShipCompliant, UPS Quantum View, NAV and other DTC systems is preferred.
  • Marketing experience, including direct-to-consumer communications and promotional campaigns, is preferred.
  • Valid California driver’s license with clean driving record and the ability to maintain insurability under the company’s automobile insurance company
  • Ability to travel between winery locations and attend off-stie meetings or events as business needs require.

Physical Demands
  • Frequently sitting, standing, and walking over both level and uneven surfaces.
  • Occasional bending, twisting, kneeling, couching, crawling, and climbing.
  • Frequent use of computer, keyboard, and mouse.
  • Ability to occasionally reach above shoulder level.
  • Ability to lift and carry up to 50 pounds and occasionally push or pull up to 50 pounds.
  • Ability to occasionally move items exceeding 50 pounds with assistance.

BENEFITS & PERKS:
  • Medical, Dental, Vision
  • Life Insurance
  • FSA (Flexible Spending Accounts)
  • 401k Matching
  • PTO (Paid-Time-Off)
  • Paid holidays
  • Employee Company Discounts

PAY RANGE: $70,000 - $80,000 (Depending on Experience)
*Please note that actual pay may vary within the range based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.
We provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
NOTICE TO THIRD PARTY AGENCIES
Please note: We are not accepting unsolicited phone calls, emails, or resumes from recruiters or employment agencies.

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