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Strategic Communications Manager information
See Raleigh, NC salary details
$45.2K - $56.3K
2% of jobs
$56.3K - $67.4K
11% of jobs
$73.5K is the 25th percentile. Wages below this are outliers.
$67.4K - $78.5K
22% of jobs
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13% of jobs
The median wage is $91.6K / yr.
$89.6K - $100.6K
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$100.6K - $111.7K
10% of jobs
$119.4K is the 75th percentile. Wages above this are outliers.
$111.7K - $122.8K
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$122.8K - $133.9K
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$133.9K - $145K
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$156.1K - $167.2K
13% of jobs
$45.2K
$104.2K
$167.2K
How much do strategic communications manager jobs pay per year?
What is the difference between Strategic Communications Manager vs Public Relations Specialist?
| Aspect | Strategic Communications Manager | Public Relations Specialist |
|---|---|---|
| Credentials | Bachelor's degree in communications, marketing, or related field; often requires experience in strategic planning | Bachelor's degree in communications, public relations, or related field; certifications like APR beneficial |
| Work Environment | Corporate or organizational settings, focusing on long-term communication strategies | Public relations agencies or corporate PR teams, handling media and public outreach |
| Employer & Industry Usage | Used in large corporations, government agencies, and nonprofits for strategic messaging | Common in PR firms, media outlets, and organizations managing media relations |
While both roles involve communication skills, the Strategic Communications Manager focuses on developing and executing comprehensive communication strategies aligned with organizational goals. The Public Relations Specialist primarily manages media relations and public outreach efforts. The manager's role is broader and more strategic, whereas the specialist's role is more tactical and media-focused.
Is strategic communications a good career?
What is a strategic communications manager?
What are some typical challenges strategic communications managers face when aligning messaging across multiple departments?
What are the key skills and qualifications needed to thrive as a strategic communications manager?

Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Re-posted yesterday
Job description
WHO are we looking for?
CAPTRUST seeks a Senior Communications Associate to join its in-house corporate communications and marketing team. This role supports public relations, strategic communications, awards and accolades, and content development for a rapidly growing and collaborative organization.
This position is part of CAPTRUST’s communications team, which advances the firm’s growth by strengthening reputation, increasing visibility, and supporting the needs of retirement plan, endowment and foundation, and wealth management clients.
Public Relations (80%)
Media Relations + PR Execution:
- Execute against CAPTRUST’s strategic communications plan in partnership with the Communications Senior Manager
- Pitch and secure placements across top-tier, trade, broadcast, and local media
- Vet and evaluate inbound media opportunitie
- Draft press releases, media pitches, and briefing documents
- Prepare spokespersons for interviews and support media engagements
Awards and Accolades Strategy + Execution:
- Manage the firm’s awards and accolades calendar, identifying relevant national, regional, and industry opportunities
- Draft and submit compelling award nominations that highlight CAPTRUST’s growth, client impact, culture, and innovation
- Partner with internal stakeholders to source data, proof points, and storylines for submissions
- Track submission outcomes, analyze win rates, and refine messaging over time
- Ensure awards are fully leveraged across marketing channels, including website, social media, press releases, and sales materials
Amplification + Measurement:
- Develop social media content to amplify media coverage and recognitions (primarily on LinkedIn)
- Track, evaluate, and report on PR and awards performance, including media placements, sentiment, and reach
Content Creation (20%)
- Review content and uphold CAPTRUST’s writing standards
- Draft internal news items and website content
- Draft and place contributed articles from CAPTRUST advisors
- Support content development for webinars, events, and thought leadership initiatives
Minimum Qualifications:
- Bachelor’s degree or equivalent years of experience
- 3 years of B2B public relations experience (agency or in-house)
Desired Qualifications/Skills:
- Experience with writing, research, or data sourcing preferred
- Financial services experience preferred but not required
- Strong written communication skills with attention to clarity and precision
- Highly organized, detail-oriented, and accountable
- Ability to manage multiple projects and deadlines simultaneously
- Comfortable working in a fast-paced, deadline-driven environment
- Professional presence and strong interpersonal communication skills
- Coachable, curious, and motivated to learn
WHAT can you expect from your career at CAPTRUST?
Our colleagues, like our clients, tend to stay with CAPTRUST for years. There’s a reason for it; it’s a great culture in which to work and grow. We all work together, each of us motivating those around us with our commitment to high standards. At CAPTRUST, expect a fully stocked break room, fun employee events, and a quality team surrounding you with opportunities for personal growth.
Our Employee Benefits Package shows how much we value our team. Some benefits include:
- Company discretionary bonus.
- Health, dental, and vision coverage, employer 401(k) plan and company match, health savings accounts, flexible spending accounts, and voluntary supplemental plans subject to plan terms.
- Company-paid benefits such as life insurance, short-term disability, and long-term disability, subject to applicable waiting periods.
- Paid time off (PTO) or Paid Sick Leave (PSL)
WHERE will you be working?
4208 Six Forks Rd #1700 | Raleigh, NC 27609
Due to the nature of the role, this is not a remote or work from home position. #LI-Onsite
HOW do we build a world class organization one brick at a time?
We make it a priority to hire those who have a commitment to service, a real interest in other people, and a passion to continuously improve. Simply put: the difference at CAPTRUST is the quality of our people and depth of our bench. If you are ready to make your mark, we want to talk to you.
Are you the next brick?
To get it done the CAPTRUST Way, an individual should exhibit the following characteristics:
- Ability to build successful, collaborative, and trusting relationships
- Instinctive aptitude for consistently creating accurate, concise, respectful, and easy-to-understand verbal and written communications conveying complex information
- A strong sense of urgency about getting work done and solving problems to achieve results that benefit our clients and colleagues, even when faced with challenges
- Inherent desire to give back to our communities and enrich the lives of those around us
- An other-centered mindset
- Integrity through maintaining objectivity
EEO/Diversity Statement:
At CAPTRUST, we are committed to building and maintaining a diverse workforce and inclusive work environment where ALL colleagues feel authentically seen, respected, and supported.
It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of sex (including pregnancy, childbirth, or other related medical conditions), gender, race (including hair texture or hairstyles associated with race), religion, color, national origin, ancestry, physical or mental disability, genetic information, age, sexual orientation, gender identity, gender expression, protected veteran status, uniformed service, or any other status protected by federal, state, or local laws. #associate
This position will remain open until filled.
About CAPTRUST
Sourced by ZipRecruiter
Industry
Finance and insurance
Company size
501 - 1,000 Employees
Headquarters location
Raleigh, NC, US
Year founded
1989