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Store Marketing Manager Jobs in Santa Rosa, CA (NOW HIRING)

WX

Trade Marketing Manager

Novato, CA · On-site

$120K - $130K/yr

Lead the planning, execution, and evaluation of trade promotions, shopper marketing programs, and in-store activations, ensuring strong execution and measurable ROI. * Manage the ongoing development ...

Ross Stores

Store Manager

Napa, CA · On-site

Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing • Ensures recovery, sizing and markdowns are ...

Ross Stores, Inc

Store Manager

Napa, CA · On-site

Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing Ensures recovery, sizing and markdowns are completed ...

Ross Stores

Store Manager

Napa, CA · On-site

Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing Ensures recovery, sizing and markdowns are completed ...

Ross Stores

Assistant Store Manager

Napa, CA · On-site

Merchandise Processing and In-Store Marketing * Ensures recovery, sizing and markdowns are ... Urgently manages merchandise processing to the sales floor within the expected Company timeframe.

Papa Murphy's

Store Manager

Santa Rosa, CA · On-site

Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...

Ross Stores, Inc

Assistant Store Manager

Napa, CA · On-site

Merchandise Processing and In-Store Marketing * Ensures recovery, sizing and markdowns are ... Urgently manages merchandise processing to the sales floor within the expected Company timeframe.

TB Pizza Inc

Store Manager

Cotati, CA

Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...

TB Pizza Inc

Store Manager

Petaluma, CA

Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...

Papa Murphy's

Store Manager

Cotati, CA · On-site

Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...

Papa Murphy's

Store Manager

Petaluma, CA · On-site

Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...

Ross Stores

Store Manager

Napa, CA

Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing • Ensures recovery, sizing and markdowns are ...

TB Pizza Inc

Store Manager

Santa Rosa, CA

Manage the efficient and cost-effective operation of a single store, which includes, but is not limited to profitability, employee relations, marketing, optimum food and labor costs, and minimizing ...

Ross Stores

Assistant Store Manager

Napa, CA · On-site

Merchandise Processing and In-Store Marketing Ensures recovery, sizing and markdowns are completed ... Urgently manages merchandise processing to the sales floor within the expected Company timeframe.

Ross Stores

Assistant Store Manager

Napa, CA

Merchandise Processing and In-Store Marketing * Ensures recovery, sizing and markdowns are ... Urgently manages merchandise processing to the sales floor within the expected Company timeframe.

Ross

Store Manager

Napa, CA · On-site

Manages the operations of the Stockroom, Front End, and Sales Floor to ensure new merchandise gets ... Merchandise Processing and In-Store Marketing • Ensures recovery, sizing and markdowns are ...

Ross

Assistant Store Manager

Napa, CA · On-site

Merchandise Processing and In-Store Marketing * Ensures recovery, sizing and markdowns are ... Urgently manages merchandise processing to the sales floor within the expected Company timeframe.

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Showing results 1-20

All JobsStore Marketing JobsStore Marketing Manager JobsStore Marketing Manager Jobs in Santa Rosa, CA

Store Marketing Manager information

See Santa Rosa, CA salary details

$31.7K

$69.8K

$103.9K

How much do store marketing manager jobs pay per year?

As of Aug 15, 2026, the average yearly pay for store marketing manager in Santa Rosa, CA is $69,842.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,300.00 and $78,700.00 per year, depending on experience, location, and employer.

How does a store marketing manager typically collaborate with sales and merchandising teams to drive in-store promotions?

A Store Marketing Manager works closely with both sales and merchandising teams to develop and execute in-store promotional strategies. This collaboration involves coordinating on product placement, creating marketing materials, and aligning promotional campaigns with inventory levels and sales goals. Regular meetings and open communication ensure that marketing initiatives support sales objectives and enhance the overall customer experience. By working together, these teams can maximize foot traffic, boost sales, and effectively showcase featured products.

How much does a store marketing manager get paid?

The average salary for a store marketing manager in the United States ranges from $50,000 to $85,000 per year, depending on experience, location, and company size. Salaries can increase with additional skills such as digital marketing and certifications like the Certified Marketing Management Professional (CMMP).

What does a store marketing manager do?

A Store Marketing Manager is responsible for developing and executing marketing strategies to drive foot traffic, sales, and brand awareness for a retail location. Their duties typically include planning in-store promotions, managing advertising campaigns, analyzing customer data, and coordinating with vendors and store staff. They work to create engaging customer experiences and ensure that marketing efforts align with the company's goals. Store Marketing Managers also monitor competitors, track campaign effectiveness, and adjust tactics as needed to maximize results.

What is the role of a store marketing manager in a store?

A store marketing manager is responsible for developing and implementing marketing strategies to attract customers and increase sales within a retail store. They coordinate promotional activities, manage local advertising efforts, and analyze sales data to optimize marketing campaigns. Strong communication skills and knowledge of marketing tools like social media and point-of-sale systems are essential for this role.

What is the difference between Store Marketing Manager vs Store Operations Supervisor?

AspectStore Marketing ManagerStore Operations Supervisor
Primary FocusDeveloping marketing strategies to drive store traffic and salesOverseeing daily store operations and staff management
Required SkillsMarketing, branding, customer engagementLeadership, operational efficiency, staff supervision
Work EnvironmentCollaborates with marketing teams, focuses on promotional activitiesManages store floor, ensures operational standards
Common Industry UsageRetail chains, franchise storesRetail stores, supermarkets, department stores

The Store Marketing Manager primarily focuses on creating and executing marketing strategies to attract customers and increase sales, while the Store Operations Supervisor manages daily store activities and staff to ensure smooth operations. Both roles are essential in retail environments but serve different functions within the store's success.

Is a store marketing manager a high paying job?

A store marketing manager's salary varies based on experience, location, and company size, but it generally offers a competitive income within retail management roles. Salaries typically range from moderate to high, especially with additional skills in digital marketing and data analysis. Advancement opportunities can lead to higher pay levels in larger organizations or with specialized expertise.

What are the key skills and qualifications needed to thrive as a store marketing manager?

To thrive as a Store Marketing Manager, you need expertise in retail marketing strategies, data analysis, and a relevant degree in marketing or business. Proficiency with marketing automation platforms, POS systems, and analytics tools like Google Analytics is typically required. Strong communication, creativity, and project management skills help you stand out in driving in-store campaigns and engaging customers. These skills are crucial for effectively boosting store visibility, increasing foot traffic, and maximizing sales performance.

What are popular job titles related to Store Marketing Manager jobs in Santa Rosa, CA?

For Store Marketing Manager jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Store Marketing Manager jobs in Santa Rosa, CA look for?

The top searched job categories for Store Marketing Manager jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Store Marketing Manager jobs?

Cities near Santa Rosa, CA with the most Store Marketing Manager job openings:

Store Marketing Manager jobs near you
Infographic showing various Store Marketing Manager job openings in Santa Rosa, CA as of June 2026, with employment types broken down into 82% Full Time, 15% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 1% Hybrid, and 11% Remote job distribution, with an average salary of $69,842 per year, or $33.6 per hour.

Marketing Manager - Full Time - Petaluma Headquarters

FRIEDMANS HOME IMPROVEMENT

Petaluma, CA • On-site

$106K - $131K/yr

Full-time

Retirement

Re-posted 18 days ago

Job description

Join Friedman's, where our mission is to Deliver the Human Side of Home Improvement. Named a "Best Place to Work" and voted Sonoma County's Best Home Improvement Store 16 years in a row, we're built on a positive, team-oriented culture built on decades of trust and service. At Friedman's Home Improvement, we strive to deliver the Human Side of Home Improvement. We are Born to Connect, Lead, Grow, Serve & Care. We are looking for a strategic and hands-on Marketing Manager who will be responsible for leading people along with the development and execution of integrated marketing initiatives across digital, retail, eCommerce, and brand channels while supporting the company's evolving omnichannel marketing efforts. This strategic leader partners closely with Merchandising, Customer Experience, Store Operations, and creative teams to deliver customer-focused campaigns that support business objectives and drive engagement across channels. The ideal candidate brings a strong retail and eCommerce marketing background, understands creative production processes, has experience leading people and collaborating with Merchant teams. The Marketing Manager excels at improving marketing workflows and leveraging AI-enabled tools to support efficient campaign execution, collaboration, and operational effectiveness.
At Friedman's, you're not just starting a job, you're joining a team that leads, grows, and builds something bigger together. We offer bundled benefits, eligibility for a discretionary bonus, a generous Team Member discount and tuition reimbursement to support your career path.
Essential Duties and Responsibilities:
  • Lead the planning and execution of integrated marketing campaigns across paid, owned, and earned channels including print, email, social media, web, digital advertising, SMS, and emerging platforms
  • Drive the company's transition from traditional print-heavy marketing toward a modern omnichannel and digital-first approach
  • Partner closely with Merchant team to align campaigns with promotional calendars, seasonal priorities, customer demand, inventory opportunities, and revenue-driving initiatives
  • Develop and optimize content strategies that support both brand storytelling and revenue generation
  • Support website merchandising initiatives including promotional landing pages, category campaigns, featured collections, and seasonal product storytelling
  • Recap and analyze campaign performance including traffic, engagement, conversion, ROAS, and customer retention metrics; provide actionable recommendations that improve marketing performance
  • Collaborate cross functionally to leverage automation, segmentation, personalization, and AI-enabled marketing tools
  • Drive omnichannel marketing strategies that increase retail traffic, digital engagement, and eCommerce performance
  • Partner with Store Operations and Merchandising team to support promotions, retail events, seasonal campaigns, and localized marketing initiatives
  • Mentor internal creative talent including Graphic Designers and Digital Brand/Content Strategists while fostering a collaborative and accountable team culture
  • Lead, coach, and develop marketing team members by providing clear direction, performance feedback, professional development support, and opportunities for career growth.
  • Build and foster a high-performing, collaborative team environment focused on accountability, innovation, and continuous improvement.
  • Oversee creative intake, prioritization, approvals, workflow management, and production timelines to ensure projects are completed efficiently and on brand
  • Maintain strong understanding of production processes across digital, print, signage, photography, video, in-store collateral, and creative asset development
  • Improve creative operations through scalable systems, templates, documentation, asset management, and AI-assisted workflows
  • Manage relationships with external agencies, freelancers, printers, photographers, and creative production vendors
  • Own the integrated marketing calendar, aligning campaigns, promotions, merchandising priorities, and seasonal retail initiatives across channels
  • Manage marketing and creative project workflows to ensure efficient prioritization, execution, and on-time delivery of campaigns and assets
  • Ensure consistent brand standards and messaging across all customer-facing marketing and retail channels
  • Lead organizational and workflow improvements that support a scalable, modern marketing function
  • Leverage AI and automation tools to improve marketing efficiency, reporting, personalization, and creative operations
  • Foster a culture of innovation, adaptability, accountability, collaboration, and continuous improvement

Qualifications:
Education: Bachelor's Degree with a focus in marketing, communications, advertising, business, public relations or related field and/or equivalent work experience.
Experience: 5-7 years of progressive marketing experience with strong emphasis in retail, eCommerce, and digital marketing environments, including at least 5 years of people management experience leading and developing high-performing teams.
Knowledge, Skills & Ability:
  • Experience working in retail, home improvement, hardware, consumer goods, lifestyle, or other high-volume consumer-focused industries strongly preferred
  • Experience partnering closely with Merchandising and Merchant teams
  • Experience mentoring or managing creative and content-focused team members including designers, content strategists, digital marketers, or social media specialists
  • Proven experience building, mentoring, and developing teams with demonstrated success supporting career progression and growth for direct reports.
  • Strong leadership and people management skills with the ability to foster accountability, collaboration, and Team Member engagement.
  • Strong understanding of omnichannel retail marketing, customer acquisition, and eCommerce customer journeys
  • Knowledge of production processes including print, signage, photography, video, digital asset production, and creative operations
  • Familiarity with AI-enabled marketing workflows, automation platforms, and emerging digital marketing technologies
  • Strong understanding of digital marketing channels including email, social media, SEO, paid media, analytics, content marketing, and website merchandising
  • Possess analytical skills and strong experience interpreting campaign and customer performance data
  • Effective project management and time management skills that support deadline-driven deliverables in a fast-paced retail environment
  • Strong written and verbal communication, presentation, and cross-functional collaboration skills
  • Self-motivated contributor who works well independently and within a collaborative team environment
  • Ability to own and drive projects from concept through execution and optimization
  • Strategic, creative, and analytical thinker with strong organizational and leadership abilities
  • Detail-oriented and highly organized with the ability to manage multiple priorities simultaneously
  • Experience with marketing and project management platforms such as Google Analytics, Meta Ads, Monday.com, or similar tools
  • Demonstrated technical skills necessary to perform the essential functions of the role

Preferred Qualifications:
  • Experience marketing for a regional or multi-location retail organization
  • Experience supporting seasonal retail planning and promotional campaign management
  • Familiarity with vendor-funded/co-op marketing programs
  • Understanding of DIY, home improvement, contractor, garden, paint, hardware, and/or building materials customer segments
  • Experience helping modernize or restructure marketing organizations in evolving digital environments

What's in Friedman's toolbox for Team Members:
  • Employee discount on all merchandise
  • Store bonus eligibility
  • Team Member of the Quarter opportunities
  • Tuition reimbursement to further career path
  • 401(k)

This is a non-exempt position. Shifts are available in a multitude of full-time and part-time schedules according to a retail schedule of Sunday - Saturday, between 6:00am-9:00pm to meet business needs.
Friedman's Home Improvement is proud to be an Equal Opportunity Employer, committed to a diverse and inclusive work environment. Friedman's Home Improvement will consider for employment qualified applicants with criminal convictions in a manner consistent with AB 1008.

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