ZipRecruiter

Log In

1

Bank Marketing Jobs in Santa Rosa, CA (NOW HIRING)

Westamerica Bank

Business Banking Officer

Sonoma, CA · On-site

$76K - $81K/yr

Selects methods to improve sales/marketing skills of subordinate staff. * Structures credits based on client needs and available bank products. SUPERVISORY RESPONSIBILITY: Directly Supervised:

WESTAMERICA BANK

Business Banking Officer

Sonoma, CA · On-site

$76K - $81K/yr

Selects methods to improve sales/marketing skills of subordinate staff. * Structures credits based on client needs and available bank products. SUPERVISORY RESPONSIBILITY: Directly Supervised:

Westamerica Bank

Business Banking Officer

Sonoma, CA · On-site

$76K - $81K/yr

Selects methods to improve sales/marketing skills of subordinate staff. * Structures credits based on client needs and available bank products. SUPERVISORY RESPONSIBILITY: Directly Supervised:

Westamerica Bank

Business Banking Officer

Napa, CA · On-site

$70K - $73K/yr

Adhere to the standards of the Bank's sales culture as outlined in the current Sales Culture ... Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing ...

Westamerica Bank

Business Banking Officer

Napa, CA · On-site

$70K - $73K/yr

Adhere to the standards of the Bank's sales culture as outlined in the current Sales Culture ... Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing ...

Westamerica Bank

Business Banking Officer

Napa, CA · On-site

$70K - $73K/yr

Adhere to the standards of the Bank's sales culture as outlined in the current Sales Culture ... Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing ...

Westamerica Bank

Business Banking Officer

Napa, CA · On-site

$70K - $73K/yr

Adhere to the standards of the Bank's sales culture as outlined in the current Sales Culture ... Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing ...

WESTAMERICA BANK

Business Banking Officer

Napa, CA · On-site

$70K - $73K/yr

Adhere to the standards of the Bank's sales culture as outlined in the current Sales Culture ... Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing ...

WESTAMERICA BANK

Business Banking Officer

Napa, CA · On-site

$70K - $73K/yr

Adhere to the standards of the Bank's sales culture as outlined in the current Sales Culture ... Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing ...

Westamerica Bank

Business Banking Officer

Santa Rosa, CA · On-site

$75K - $81K/yr

Adhere to the standards of the Bank's sales culture as outlined in the current Sales Culture ... Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing ...

WESTAMERICA BANK

Business Banking Officer

Santa Rosa, CA · On-site

$75K - $81K/yr

Adhere to the standards of the Bank's sales culture as outlined in the current Sales Culture ... Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing ...

Westamerica Bank

Business Banking Officer

Santa Rosa, CA · On-site

$75K - $81K/yr

Adhere to the standards of the Bank's sales culture as outlined in the current Sales Culture ... Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing ...

Westamerica Bank

Business Banking Officer

Santa Rosa, CA · On-site

$75K - $81K/yr

Westamerica Bank is a 130-year-old community bank with $4.9 billion in assets and 88 branches ... Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing ...

Westamerica Bank

Business Banking Officer

Santa Rosa, CA · On-site

$75K - $81K/yr

Westamerica Bank is a 130-year-old community bank with $4.9 billion in assets and 88 branches ... Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing ...

WESTAMERICA BANK

Business Banking Officer

Santa Rosa, CA · On-site

$75K - $81K/yr

Westamerica Bank is a 130-year-old community bank with $4.9 billion in assets and 88 branches ... Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing ...

Bank of Montreal

Retail Relationship Banker

Napa, CA · On-site

$21 - $27.50/hr

Applies the risk management framework to the portfolio to protect the Bank's assets and maintain ... Probes to understand customer personal banking and credit card needs and integrates marketing ...

First American

Marketing Analyst

Santa Rosa, CA · On-site

$74 - $99/hr

What We Do We are seeking a data-driven Marketing Analyst with 3-5 years of experience to support ... Experience in financial services, insurance, banking, lending, fintech, or other regulated ...

next page

Showing results 1-20

All JobsBank Marketing JobsBank Marketing Jobs in Santa Rosa, CA

Bank Marketing information

See Santa Rosa, CA salary details

$24.1K

$51.9K

$80.9K

How much do bank marketing jobs pay per year?

As of Sep 3, 2026, the average yearly pay for bank marketing in Santa Rosa, CA is $51,902.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,500.00 and $58,500.00 per year, depending on experience, location, and employer.

What is a bank marketing?

A Bank Marketing job involves developing and executing strategies to attract and retain customers for a financial institution. Professionals in this role create advertising campaigns, manage digital marketing efforts, analyze customer data, and promote banking products like loans, credit cards, and savings accounts. They work closely with sales and product teams to enhance brand awareness and customer engagement. Strong analytical, communication, and creative skills are essential in this role.

What does a bank marketing do?

A typical day in Bank Marketing involves developing and implementing marketing campaigns for various banking products, analyzing customer data to tailor messaging, and collaborating closely with product managers, compliance teams, and digital designers. You might spend time planning promotional materials, measuring campaign performance, meeting with branch managers to discuss local initiatives, and brainstorming new outreach strategies. The role often requires balancing multiple projects in a dynamic environment with deadlines and regulatory requirements. This diversity of tasks provides a stimulating workday and plenty of opportunities to develop new skills and advance within the marketing or financial services field.

What are the key skills and qualifications needed to thrive in bank marketing, and why are they important?

To thrive in Bank Marketing, you need a solid background in marketing principles, data analysis, and financial products, typically supported by a degree in marketing, business, or a related field. Familiarity with marketing automation tools, CRM systems, and analytics software such as Google Analytics and Salesforce is highly valuable. Strong communication, creativity, and project management skills are important soft skills that set candidates apart. These competencies help ensure the effective planning and execution of marketing campaigns that drive customer engagement and growth for the bank.

What are popular job titles related to Bank Marketing jobs in Santa Rosa, CA?

For Bank Marketing jobs in Santa Rosa, CA, the most frequently searched job titles are:

What job categories do people searching Bank Marketing jobs in Santa Rosa, CA look for?

The top searched job categories for Bank Marketing jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Bank Marketing jobs?

Cities near Santa Rosa, CA with the most Bank Marketing job openings:

Bank Marketing jobs near you
Infographic showing various Bank Marketing job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 83% Full Time, 16% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $51,902 per year, or $25 per hour.

Business Banking Officer

Westamerica Bank

Sonoma, CA • On-site

$76K - $81K/yr

Full-time

Re-posted 17 days ago

Westamerica Bank rating

7.6

Company rating: 7.6 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

98th of 174 rated banks

Job description

Job Type
Full-time
Description
Westamerica is among the largest commercial banks headquartered in California. We are looking for outstanding people to join our winning team. We reached our current strength because our employees, customers, and shareholders believe in the same fundamental goals: Delivering a wide variety of financial services with a superior customer service guarantee.
JOB SUMMARY: Under general managerial review: Achieves sales goal objectives by developing and managing a client portfolio. Provides customers with information and resolves banking problems. Promotes sales of bank services and products.
Financial Plan
  • Attend daily 8 am sales meeting.
  • Meet or exceed quarterly and annual deposit and loan production goals.
  • Generate non-interest income through the sale of fee-based services.
  • Consistently deliver excellence in service by adhering to the Bank's service standards.
  • Adhere to the standards of the Bank's sales culture as outlined in the current Sales Culture Handbook.

Business Development
  • Maintain weekly standard of 15 quality calls. Achieve a 2 to 1 prospect to client ratio.
  • Daily boxtime is required. A minimum of 3 prospect appointments for each calendar day must be obtained from each daily boxtime session.
  • Maintain a minimum of 4 pipeline and 7 pre-pipeline deals.
  • Fully utilize all aspects of Sales Logix and Hub Automation including all new releases and components (calendar, client/prospect files, etc.).
  • Develop new deposit and loan totals utilizing industry lead lists generated by the Marketing Department and/or other sources as directed by your RMM.
  • Work existing client base for business expansion and referrals.
  • Develop and leverage referral sources (CPA's, Attorneys, Physicians, etc.). Position yourself as their banker of choice.
  • Generate 1 SPF referral per month.
  • Generate 2 third party referrals annually.
  • Generate 2 Business Elan applications per month.
  • Ensure maturing loans assigned to portfolio are renewed.
  • Maintain customer contact with all assigned borrowers to ensure loan retention, relationship expansion and proper pay down forecasting.
  • Work with borrower's support contacts (CPA's, attorneys, CFO's, etc.) to gain referrals and to stay attuned to borrower's plans.
  • Make yourself available to borrowers to ensure you are the banker of choice.
  • Utilize projected maturity report to renew/extend loans prior to maturity.

Leadership
  • Monitor and manage for BBO/BRM, assigned commercial loan portfolio to ensure retention and expansion.
  • Monitor and provide guidance on commercial lending protocols for BBO/BRM.

Compliance Related Activity
  • Adhere to Reg B/Flood requirements.
  • Complete all assigned tutorials and Compliance Training.
  • Focus on Majority/Minority census tracts as assigned by RMM.
  • Focus on Small Business/Small Farm loans assigned goals.
  • Meet CRA Hours.
  • Meet new CRA loan production goals.
  • Renew all assigned existing CRA loans/lines.
  • Answer regulatory questions correctly during Audit/Branch Review.

Ownership, Accountability and Work Habits
  • Attend daily sales meetings; provide mentoring and encouragement as appropriate.
  • As directed by RMM, manage problem loans to minimize risk. Communicate status and developments to RMM.
  • Communicate problems, successes and challenges to RMM and Credit Hub on a timely basis.
  • Attend two seminars/functions during the year to promote WAB in the community and develop new business.
  • Adhere to the Bank's Guiding Principles; integrate into all that you do.
  • Become involved in one community organization which will help build our image as a community bank and you as a community banker, while recognizing CRA service hours opportunities.
  • Meet attendance guidelines.

MINIMUM KNOWLEDGE, PRIOR WORK EXPERIENCE, AND SKILLS NEEDED TO PERFORM JOB FUNCTIONS:Previous sales management experience, commercial underwriting and credit experience. Applicant must possess excellent communication, interpersonal, organizational, business development and marketing skills. Four-year college degree preferred. For purposes of business travel, a valid driver's license as well as a personal vehicle to drive is required.
PHYSICAL DEMANDS:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job.
  • Constant travel to conduct outside sales calls.
  • Works non-standard business hours.
  • Drives to sales calls. Must maintain a current driver's license and proof of insurance.

MENTAL DEMANDS:
  • Effectively communicate with clients and prospects.
  • Retain and shares knowledge of WAB products, services and fees.
  • Obtain enough confidential data to identify client's financial status.
  • Identify additional service opportunities.
  • Apply basic math skills to determine fees and saving opportunities.
  • Formulate sales action plans.

EQUIPMENT USED TO PERFORM FUNCTIONS:10-key machine, fax, photocopier, Microsoft based computers, smart phones.
DECISION MAKING:
  • Identifies business needs of clients and prospects and identifies ways WAB can meet those requirements.
  • Negotiates service terms and fees of business relationships to provide acceptable return on investment for Bank and client.
  • Determines best service instrument or combination of accounts that provides client with greatest potential to realize financial expectations.
  • Selects methods to improve sales/marketing skills of subordinate staff.
  • Structures credits based on client needs and available bank products.

SUPERVISORY RESPONSIBILITY:
Directly Supervised: Depends on size of branch
Supervised by Subordinates: Depends on size of branch
Requirements
EOE
Westamerica Bank's Privacy Policy may be found at: www.westamerica.com/about/privacy
Salary Description
$76,835.20 - $81,396.42

What Westamerica Bank employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom

Apply