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Sports Sponsorship information

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$58.5K

$78.6K

$99.5K

How much do sports sponsorship jobs pay per year?

As of Aug 19, 2026, the average yearly pay for sports sponsorship in the United States is $78,591.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $81,500.00 per year, depending on experience, location, and employer.

What is a sports sponsorship?

A Sports Sponsorship job involves securing and managing partnerships between brands and sports entities, such as teams, leagues, or events. Professionals in this role identify potential sponsors, negotiate contracts, and ensure the partnership delivers value for both parties. They also develop activation strategies to maximize brand exposure and audience engagement. Strong relationship management and marketing skills are essential for success in this field.

What are the main challenges faced in a sports sponsorship role?

Professionals in Sports Sponsorship often navigate the challenge of aligning sponsor objectives with team or event offerings, which requires creativity and flexibility. Securing and renewing sponsorship deals in a competitive market demands proactive outreach, persuasive pitch presentations, and meticulous follow-up. Additionally, sponsors increasingly expect measurable return on investment, so monitoring campaign performance and demonstrating value is crucial. Navigating these challenges successfully not only builds strong client relationships but also opens up further career advancement opportunities within sports marketing and business development.

What are the key skills and qualifications needed to thrive in a sports sponsorship position?

To thrive in Sports Sponsorship, you need expertise in relationship management, sales, marketing, and a deep understanding of the sports industry, often supported by a degree in marketing, business, or sports management. Familiarity with CRM software, sponsorship proposal platforms, and analytics tools is valuable to effectively track and measure partnership outcomes. Strong negotiation, communication, and interpersonal skills distinguish top performers, enabling them to build trust with sponsors and teams. These capabilities are crucial for matching sponsor objectives with sports properties, maximizing value, and driving revenue growth.

How do you get sponsored in sports sponsorship?

To secure a sports sponsorship, individuals or organizations typically build a strong personal or team brand, demonstrate consistent performance or visibility, and actively reach out to potential sponsors with proposals that highlight mutual benefits. Developing a professional portfolio, maintaining a strong social media presence, and networking within the industry can also increase chances of obtaining sponsorships.

Which companies give sponsorship for sports?

Many companies across industries sponsor sports teams, events, and athletes to promote their brands. Major sponsors include global corporations like Nike, Adidas, Coca-Cola, Pepsi, and Visa, as well as local and regional businesses that support specific sports or events. Sponsorship opportunities often involve financial support, product provision, or promotional partnerships, and they are typically managed by marketing or sponsorship departments within these companies.
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What are the most commonly searched types of Sports Sponsorship jobs?

The most popular types of Sports Sponsorship jobs are:

What states have the most Sports Sponsorship jobs?

States with the most job openings for Sports Sponsorship jobs include:

What job categories do people searching Sports Sponsorship jobs look for?

The top searched job categories for Sports Sponsorship jobs are:

Sports Sponsorship jobs near you
Infographic showing various Sports Sponsorship job openings in the United States as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, 1% Contract, and 2% Nights. Highlights an 89% Physical, 5% Hybrid, and 6% Remote job distribution, with an average salary of $78,591 per year, or $37.8 per hour.

Sports Sponsorship Executive

The Highlight Guy THG Sports Network

Manchester, NH • On-site

$100 - $1.5K/wk

Other

Posted 19 days ago

Job description

Overview

We are seeking a dynamic and results-driven Sports Sponsorship Executive to join our The Highlight Guy -THG Sports Network team. In this role, you will sell sponsorship partnerships to local businesses throughout New Hampshire and northern MA. Your energetic approach and persuasive communication skills will drive business development initiatives, opening new avenues for growth and collaboration. This position offers an exciting opportunity to influence community initiatives while honing your sales expertise. This is a 100% performance-based, independent sales role. Compensation is earned through commissions on sponsorships sold, with no cap on earning potential. Sponsor packages start at $995 and max at $4500.

About THG Sports Network

The Highlight Guy - THG Sports Network produces approximately 125 live high school and youth sports broadcasts each year, providing local businesses with year-round sponsorship opportunities through livestreams, replay broadcasts, social media, website exposure, and sponsor recognition during games. We have over 1000 YouTube subscribers and a strong social media presence.

Responsibilities

  • Utilize existing prospect database and contact new businesses through in-person visits, phone calls, email, and networking to generate qualified sponsorship opportunities.
  • Conduct sponsorship presentations, recommend the best package for each business, and close new sponsorship agreements.
  • Maintain an organized sales pipeline by documenting prospect activity, scheduling follow-ups, and nurturing relationships with prospective sponsors.
  • Meet or exceed agreed-upon sales goals while representing THG Sports Network with professionalism, integrity, and enthusiasm.

Preferred Qualifications

  • 1–3 years of sales, customer service, business development, fundraising, marketing, or relationship-building experience preferred.
  • Outside sales or B2B sales experience is a plus.
  • Experience working independently and managing your own schedule is highly desirable.
  • Familiarity with local businesses, athletics, or community organizations is a bonus—but not required.

We Also Welcome Candidates Who...

  • Have a strong work ethic and enjoy meeting new people.
  • Are confident introducing themselves to business owners.
  • Are organized and comfortable following up with prospects.
  • Are motivated by performance-based compensation.
  • Want to help local businesses grow while supporting local sports.