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Sports Public Relations Jobs (NOW HIRING)

DKC

Senior Account Supervisor - Sports PR

Manhattan, NY · On-site

$85 - $115/hr

Senior Account Supervisor - Sports PR (New York, NY) LOOKING FOR SOMETHING NEW? For more than three decades, DKC has been one of the country's most innovative communications agencies attracting the ...

DKC

Senior Account Supervisor - Sports PR

New York, NY · Hybrid

$85K - $115K/yr

BA or BS in Public Relations, Communications, Marketing, or related field * 5-8 years of experience working at a PR agency and/or on an in-house communications team * A background in sports, consumer ...

Sony Electronics

PR Manager

San Diego, CA · Hybrid

$96K - $128K/yr

Experience in consumer technology, lifestyle, major league sports, or brand PR * Experience managing external PR agencies and agency relationships * Strong understanding of the evolving media ...

New

Penske Racing South

PR Representative

Mooresville, NC · On-site

The PR Representative is an experienced communications role designed to support Team Penske across ... Motorsports, sports, or highly visible corporate communications experience preferred. * Exceptional ...

Taboola

Public Relations Manager

New York, NY · Hybrid

As a PR Manager on the Marketing team in our New York City office, you'll play a vital role in ... Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our ...

Taboola

Public Relations Manager

New York, NY · On-site

$100K - $116K/yr

As a PR Manager on the Marketing team in our New York City office, you'll play a vital role in ... Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our ...

PR Consulting

PR Manager, Culture + Retail

Manhattan, NY · On-site

$70K - $90K/yr

Account Manager PR Consulting is a brand strategy and public relations agency that specializes in ... Research and share analysis on top trends within the fashion/culture/sport industries * Demonstrate ...

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Sports Public Relations information

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$34.5K

$83.6K

$134K

How much do sports public relations jobs pay per year?

As of Aug 30, 2026, the average yearly pay for sports public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is a sports public relations professional?

Sports Public Relations professionals are responsible for managing the public image and communications of athletes, teams, and sports organizations. They handle media relations, write press releases, coordinate interviews, and develop strategies to promote positive coverage while managing any negative publicity. Their work helps build and maintain strong relationships between sports entities and their fans, sponsors, and the media. They may also organize events, manage social media, and respond to crises to protect their clients' reputations.

What are the qualifications to get a job in sports public relations?

The qualifications to get a job in sports public relations (PR) typically include a bachelor’s degree in advertising, marketing, communications, PR, or economics. Some experience with data analytics is helpful when designing new promotional strategies and performing market research for your brand or client. Communication and networking skills are useful in this field. Jobs in sports public relations include being an athlete rep or agent, part of a marketing or advertising team at a PR firm that specializes in athletics, or someone who works for specific sports teams and does promotional work.

What are the key skills and qualifications needed to thrive as a sports public relations specialist?

To thrive as a Sports Public Relations specialist, you need expertise in media relations, written and verbal communication, and a bachelor's degree in communications, journalism, or a related field. Familiarity with media monitoring tools, social media platforms, and press release distribution systems is typically required. Strong interpersonal skills, crisis management ability, and creativity help you build relationships and handle high-pressure situations. These skills are crucial for managing a team's or athlete's public image and ensuring effective communication with fans, media, and stakeholders.

What are some common challenges faced by professionals in sports public relations, and how can they be managed?

Professionals in Sports Public Relations often handle high-pressure situations, such as managing media during unexpected crises or addressing negative publicity around athletes or teams. Balancing the interests of athletes, organizations, and media outlets requires strong communication and quick decision-making skills. Building positive relationships with journalists and proactively preparing crisis communication plans can help mitigate challenges. Additionally, staying updated on sports trends and maintaining a flexible schedule to accommodate events is essential for success in this dynamic field.

What is the difference between Sports Public Relations vs Sports Marketing?

AspectSports Public RelationsSports Marketing
Primary FocusManaging media relations, public image, and communication strategies for athletes, teams, or organizationsPromoting sports products, events, or teams to increase sales and fan engagement
Required SkillsMedia communication, writing, crisis management, relationship buildingAdvertising, branding, sales strategies, market analysis
Work EnvironmentMedia outlets, PR agencies, sports organizationsAdvertising agencies, sports brands, event organizers
Common EmployersSports teams, leagues, PR firmsSports apparel companies, broadcasters, event promoters

While both roles operate within the sports industry, Sports Public Relations focuses on managing communication and public image, whereas Sports Marketing emphasizes promoting products and events to drive sales and fan engagement.

How to get into sports public relations?

To enter sports public relations, candidates typically pursue a bachelor's degree in communications, marketing, or a related field. Gaining experience through internships with sports teams, agencies, or media outlets, and developing strong communication and media relations skills, are essential steps for breaking into the field.

Is sports public relations a high paying career?

Sports public relations professionals can earn a wide range of salaries, with entry-level positions typically paying less and experienced specialists or managers earning higher wages. Salaries often depend on the level of experience, the organization, and geographic location, with top roles in major sports organizations offering competitive compensation. Certifications and strong media relations skills can also influence earning potential.

What does sports public relations do in sports?

Sports public relations professionals manage communication between sports organizations, athletes, and the public. They handle media relations, craft press releases, coordinate interviews, and develop strategies to promote positive image and reputation for teams or athletes.
More about Sports Public Relations jobs

What cities are hiring for Sports Public Relations jobs?

Cities with the most Sports Public Relations job openings:

What are the most commonly searched types of Sports Public Relations jobs?

The most popular types of Sports Public Relations jobs are:

What states have the most Sports Public Relations jobs?

States with the most job openings for Sports Public Relations jobs include:

What job categories do people searching Sports Public Relations jobs look for?

The top searched job categories for Sports Public Relations jobs are:

Sports Public Relations jobs near you
Infographic showing various Sports Public Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

Manager, Global Public Relations - Monster Jam

Ellenton, FL • On-site

Feld Entertainment
1 - 5K employees

8.8

Company rating: 8.8 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

Great coworkers

People enjoy working here

Good employer

Learn more about Feld Entertainmentexternal

$70 - $100/hr

Other

Posted 16 days ago

Job description

The Public Relations Manager for Monster Jam will assist in in providing strategic public relations guidance and communication for Monster Jam in all markets. This individual must be highly organized, a self-starter and have experience in sports public relations and media. Overall duties include managing public relations campaigns, media relations, and creating public relations assets. Organization and attention to detail are essential.

Essential Job Functions
  • Assist in coordinating the overall Public Relations efforts for Monster Jam.
  • Assist with the development and maintenance of publicity materials, including press releases, infographics, and media recaps.
  • Assist in managing the day-to-day needs of the touring units with the Event Marketing & Sales team and Corporate Partners.
  • Assist in identifying media trends and developing tactics to maximize opportunities for Monster Jam.
  • Draft and distribute targeted pitch letters, press releases, and media advisories to national media and influencers.
  • Cultivate and leverage strong, ongoing relationships with key industry journalists and influencers.
  • Liaise with media, Monster Jam athletes, and operations teams to promote events and streamline resources.
  • Assist with media training sessions for drivers and staff as it pertains to assigned tours.
  • Manage ticket requests for national press, VIPs, influencers, and charity partners.
  • Manage the daily tracking of the Monster Jam PR budget.
  • Support the Monster Jam Public Relations team in execution of special PR projects, celebrity, content creator, influencer, and charity events.
Job Qualifications
  • College degree required (degree or related expertise in public relations, journalism, communications, or marketing preferred).
  • 3-5 years’ PR experience, preferably in the sports and/or entertainment industry.
  • Demonstrated experience leading PR campaigns and media strategy.
  • Strong knowledge of media relations, influencer engagement, and PR tools.
  • Highly organized with strong project management and multitasking abilities.
  • Experience managing influencer or creator engagement programs preferred.
  • Exceptional written and verbal communication skills.
  • Experience developing reporting dashboards and communications infrastructure preferred.
  • Strong organizational, project, and time management skills with the ability to manage multiple campaigns simultaneously in a fast-paced environment, while being fiscally responsible.
  • Strong interpersonal and communication skills, including the ability to build professional relationships and work well with all personality types. Ability to interface with multiple levels of management within and outside the organization.
  • Strong written and oral communication skills.
  • Team-oriented; highly flexible and resourceful.
  • Ability to travel (approximately 30% of the time).
  • Demonstrated proficiency in using Smartsheet, media monitoring software programs, and Microsoft Office software programs – PowerPoint, Excel, Word, etc.
  • Demonstrated proficiency in pitching media stories and story placement.
  • Demonstrated proficiency in creating PowerPoint presentations and being able to present clearly to various levels of leadership.
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