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Sports Public Relations Jobs (NOW HIRING)

DAZN

PR Manager

Manhattan, NY · On-site

$120K - $180K/yr

Joining DAZN as its US Regional Sports PR Manager, you'll be at the forefront of storytelling for one of the most dynamic players in sports entertainment. With a solid understanding of basketball and ...

DAZN

PR Manager

New York, NY

$120K - $180K/yr

Joining DAZN as its US Regional Sports PR Manager, you'll be at the forefront of storytelling for one of the most dynamic players in sports entertainment. With a solid understanding of basketball and ...

Apple

PR Manager, Fitness & Sports

Cupertino, CA · On-site

We are currently seeking a PR Manager for Fitness and Sports. Description The PR Manager will drive global communications for Apple's fitness and sports technology initiatives. Working with PR teams ...

Apple

PR Manager, Fitness & Sports

Cupertino, CA

$149K - $225K/yr

We are currently seeking a PR Manager for Fitness and Sports. Description The PR Manager will drive global communications for Apple's fitness and sports technology initiatives. Working with PR teams ...

Celsius

Brand PR Specialist

Boca Raton, FL · On-site

Brand PR Specialist In-Office: Based full-time at CELSIUS Headquarters in Boca Raton, FL Travel ... Passion for sports, culture and entertainment Core Competencies * Relentless drive to maximize ...

eBay, Inc.

PR Specialist

San Jose, CA · On-site

$107K - $143K/yr

They possess a deep knowledge of the media environment and can tie cultural moments in sports ... Collaborate closely with consumer PR teammates, vertical leads, and corporate and internal ...

Penske Racing South

PR Representative

Mooresville, NC · On-site

The PR Representative is an experienced communications role designed to support Team Penske across ... Motorsports, sports, or highly visible corporate communications experience preferred. * Exceptional ...

New Balance

NA Public Relations Manager

Boston, MA · On-site

$100K - $129K/yr

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive ... The North America (NA) Public Relations Manager is responsible for driving brand heat, cultural ...

New

New Balance

NA Public Relations Manager

Boston, MA · On-site

$100K - $129K/yr

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive ... The North America (NA) Public Relations Manager is responsible for driving brand heat, cultural ...

New

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Sports Public Relations information

See salary details

$34.5K

$83.6K

$134K

How much do sports public relations jobs pay per year?

As of Jul 15, 2026, the average yearly pay for sports public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

Is sports journalism a high paying job?

Sports journalism can offer a wide range of salaries depending on experience, location, and the level of the outlet. Entry-level positions tend to pay modestly, while experienced sports journalists working for major networks or publications can earn higher salaries, often supplemented by freelance work or additional media opportunities.

What are some common challenges faced by professionals in Sports Public Relations, and how can they be managed?

Professionals in Sports Public Relations often handle high-pressure situations, such as managing media during unexpected crises or addressing negative publicity around athletes or teams. Balancing the interests of athletes, organizations, and media outlets requires strong communication and quick decision-making skills. Building positive relationships with journalists and proactively preparing crisis communication plans can help mitigate challenges. Additionally, staying updated on sports trends and maintaining a flexible schedule to accommodate events is essential for success in this dynamic field.

What are Sports Public Relations professionals?

Sports Public Relations professionals are responsible for managing the public image and communications of athletes, teams, and sports organizations. They handle media relations, write press releases, coordinate interviews, and develop strategies to promote positive coverage while managing any negative publicity. Their work helps build and maintain strong relationships between sports entities and their fans, sponsors, and the media. They may also organize events, manage social media, and respond to crises to protect their clients' reputations.

How much do NFL PR people make?

NFL public relations professionals typically earn between $50,000 and $100,000 annually, depending on experience, location, and level of responsibility. Senior or specialized PR roles may pay higher, especially with additional skills in media relations and crisis management.

What Are the Qualifications to Get a Job in Sports Public Relations?

The qualifications to get a job in sports public relations (PR) typically include a bachelor’s degree in advertising, marketing, communications, PR, or economics. Some experience with data analytics is helpful when designing new promotional strategies and performing market research for your brand or client. Communication and networking skills are useful in this field. Jobs in sports public relations include being an athlete rep or agent, part of a marketing or advertising team at a PR firm that specializes in athletics, or someone who works for specific sports teams and does promotional work.

What does public relations do in sports?

In sports, public relations professionals manage communication between teams, athletes, and the public to build a positive image. They handle media relations, craft press releases, organize events, and monitor public perception to support the organization's reputation and strategic goals.

What is the difference between Sports Public Relations vs Sports Marketing?

AspectSports Public RelationsSports Marketing
Primary FocusManaging media relations, public image, and communication strategies for athletes, teams, or organizationsPromoting sports products, events, or teams to increase sales and fan engagement
Required SkillsMedia communication, writing, crisis management, relationship buildingAdvertising, branding, sales strategies, market analysis
Work EnvironmentMedia outlets, PR agencies, sports organizationsAdvertising agencies, sports brands, event organizers
Common EmployersSports teams, leagues, PR firmsSports apparel companies, broadcasters, event promoters

While both roles operate within the sports industry, Sports Public Relations focuses on managing communication and public image, whereas Sports Marketing emphasizes promoting products and events to drive sales and fan engagement.

What are the key skills and qualifications needed to thrive as a Sports Public Relations specialist, and why are they important?

To thrive as a Sports Public Relations specialist, you need expertise in media relations, written and verbal communication, and a bachelor's degree in communications, journalism, or a related field. Familiarity with media monitoring tools, social media platforms, and press release distribution systems is typically required. Strong interpersonal skills, crisis management ability, and creativity help you build relationships and handle high-pressure situations. These skills are crucial for managing a team's or athlete's public image and ensuring effective communication with fans, media, and stakeholders.

How to get a job in sports PR?

To get a job in sports public relations, candidates should develop strong communication and media relations skills, often through a degree in public relations, communications, or sports management. Gaining experience via internships or entry-level roles with sports teams, agencies, or media outlets is essential. Familiarity with social media, press release writing, and industry networking can also improve job prospects.
More about Sports Public Relations jobs
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What are the most commonly searched types of Sports Public Relations jobs? The most popular types of Sports Public Relations jobs are:
What states have the most Sports Public Relations jobs? States with the most job openings for Sports Public Relations jobs include:
What job categories do people searching Sports Public Relations jobs look for? The top searched job categories for Sports Public Relations jobs are:
Sports Public Relations jobs near you

PR Manager

DAZN

Manhattan, NY • On-site

$120K - $180K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 24 days ago

Job description

PR Manager
Department: RS-292 - O06 - Marketing
Employment Type: Permanent - Full Time
Location: US - New York
Reporting To: James Allen
Description
Why Join DAZN?
Joining DAZN as its US Regional Sports PR Manager, you'll be at the forefront of storytelling for one of the most dynamic players in sports entertainment. With a solid understanding of basketball and hockey, you'll craft and deliver compelling local narratives that elevate our brand and grow our reputation among fans, clubs, leagues, partners, and the media. With a powerful brand to help grow, this is your chance to make noise and drive earned media impact in a fast-moving, high-growth business.
The Role:
As US Regional Sports PR Manager, you'll be responsible for delivering PR strategies and plans at a local and national level that drive impactful coverage of DAZN's growing regional sports portfolio. You'll work closely with DAZN's US Regional Sports team, other DAZN stakeholders and clubs, teams and leagues and be responsible for media relations, announcements and news flow, thought leadership, and executive visibility. And working closely with DAZN's Group Communication team, you'll ensure all messaging across channels is aligned and consistent. You'll be the main contact for regional press enquiries and manage agency partnerships.
Salary Range: $120,000 - $180,000
This role can be based in New York. The internal job title is PR Manager.
As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.
What You'll Be Doing:
• Design and deliver DAZN's Regional Sports PR strategy in North America.
• Ensure all signings and announcements achieve maximum coverage and impact and contribute to DAZN's growing reputation among relevant audiences.
• Work closely with sports teams to ensure DAZN's narrative is effectively communicated and understood by their fans and partners.
• Build solid relationships with local media in all relevant regions as well as key national media and ensure that DAZN's narrative is well understood (sports, tech, and business media).
• Maintain face-to-face relationships in all relevant regions, which will require flexibility for regular travel.
• Craft impactful stories that drive awareness, engagement, and credibility.
• Design and deliver impactful events to enhance relationships and understanding of DAZN
• Create and execute a well-thought through calendar of speaking opportunities for DAZN spokespeople which makes best use of their time.
• Handle reactive and proactive media relations.
• Represent DAZN at events and meetings.
• Identify and respond quickly to any issues that may harm DAZN's reputation.
• Ensure full alignment with the global brand, legal, and leadership teams.
What You'll Bring:
• 5+ years of relevant experience in Consumer PR, media relations or consumer journalism with a solid understanding of PR and media relations at a regional / local level.
• Good knowledge and understanding of:
o NBA and NHL sports
o Streaming and entertainment
• Strong press relationships with writers, editors and outlets covering the sports, tech, and entertainment sectors and proven experience of building new relationships.
• Expertise in consumer and digital media storytelling.
• Excellent writing, editing, and media pitching skills.
• Experience of managing PR agencies to goals and budget.
• Calm under pressure, strategic in a fast-paced setting.
Benefits
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You'll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

Apply