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Sports Public Relations Jobs - What Are They and How to Get One

Sports Public Relations

What Are the Qualifications to Get a Job in Sports Public Relations?

The qualifications to get a job in sports public relations (PR) typically include a bachelor’s degree in advertising, marketing, communications, PR, or economics. Some experience with data analytics is helpful when designing new promotional strategies and performing market research for your brand or client. Communication and networking skills are useful in this field. Jobs in sports public relations include being an athlete rep or agent, part of a marketing or advertising team at a PR firm that specializes in athletics, or someone who works for specific sports teams and does promotional work.

What Are Jobs in Sports Public Relations?

Jobs in sports public relations include being an athlete rep or agent, part of a marketing or advertising team at a PR firm that specializes in athletics, or someone who works for specific sports teams and does promotional work. Although duties may differ by position, responsibilities often overlap. A sports public relations professional may develop PR strategies to present a client in a positive light. They may organize marketing events to promote an athletic brand or negotiate endorsement deals between teams or leagues and brands. Qualifications typically include a postsecondary degree in advertising, marketing, communications, or a relevant field.