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Sports Public Relations Jobs (NOW HIRING)

Orchestra

Account Executive, Public Relations

Waltham, MA · On-site

$65K - $80K/yr

... sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs ... This person will be the lead media relations expert on their assigned accounts especially with top ...

Vineyard Vines

Director, Public Relations

Stamford, CT · On-site

Develop and execute a comprehensive public relations strategy that elevates vineyard vines' brand awareness, reputation, and cultural relevance across fashion, lifestyle, business, travel, sports ...

Vineyard Vines

Director, Public Relations

Stamford, CT · On-site

Develop and execute a comprehensive public relations strategy that elevates vineyard vines' brand awareness, reputation, and cultural relevance across fashion, lifestyle, business, travel, sports ...

Wwecorp

Public Relations Intern

Las Vegas, NV

$14.25 - $19/hr

TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world's premier mixed martial arts organization; WWE, the global leader in sports entertainment; and ...

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Sports Public Relations information

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$34.5K

$83.6K

$134K

How much do sports public relations jobs pay per year?

As of Aug 7, 2026, the average yearly pay for sports public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals in sports public relations, and how can they be managed?

Professionals in Sports Public Relations often handle high-pressure situations, such as managing media during unexpected crises or addressing negative publicity around athletes or teams. Balancing the interests of athletes, organizations, and media outlets requires strong communication and quick decision-making skills. Building positive relationships with journalists and proactively preparing crisis communication plans can help mitigate challenges. Additionally, staying updated on sports trends and maintaining a flexible schedule to accommodate events is essential for success in this dynamic field.

What is a sports public relations professional?

Sports Public Relations professionals are responsible for managing the public image and communications of athletes, teams, and sports organizations. They handle media relations, write press releases, coordinate interviews, and develop strategies to promote positive coverage while managing any negative publicity. Their work helps build and maintain strong relationships between sports entities and their fans, sponsors, and the media. They may also organize events, manage social media, and respond to crises to protect their clients' reputations.

What are the qualifications to get a job in sports public relations?

The qualifications to get a job in sports public relations (PR) typically include a bachelor’s degree in advertising, marketing, communications, PR, or economics. Some experience with data analytics is helpful when designing new promotional strategies and performing market research for your brand or client. Communication and networking skills are useful in this field. Jobs in sports public relations include being an athlete rep or agent, part of a marketing or advertising team at a PR firm that specializes in athletics, or someone who works for specific sports teams and does promotional work.

What is the difference between Sports Public Relations vs Sports Marketing?

AspectSports Public RelationsSports Marketing
Primary FocusManaging media relations, public image, and communication strategies for athletes, teams, or organizationsPromoting sports products, events, or teams to increase sales and fan engagement
Required SkillsMedia communication, writing, crisis management, relationship buildingAdvertising, branding, sales strategies, market analysis
Work EnvironmentMedia outlets, PR agencies, sports organizationsAdvertising agencies, sports brands, event organizers
Common EmployersSports teams, leagues, PR firmsSports apparel companies, broadcasters, event promoters

While both roles operate within the sports industry, Sports Public Relations focuses on managing communication and public image, whereas Sports Marketing emphasizes promoting products and events to drive sales and fan engagement.

How to get into sports public relations?

To enter sports public relations, candidates typically pursue a bachelor's degree in communications, marketing, or a related field and gain experience through internships with sports teams, agencies, or media outlets. Strong communication skills, media relations experience, and knowledge of social media platforms are essential for success in this field.

What does sports public relations do in sports?

Sports public relations professionals manage communication between sports organizations, athletes, and the public. They handle media relations, craft press releases, coordinate interviews, and develop strategies to promote positive image and reputation for teams or athletes.

What are the key skills and qualifications needed to thrive as a sports public relations specialist?

To thrive as a Sports Public Relations specialist, you need expertise in media relations, written and verbal communication, and a bachelor's degree in communications, journalism, or a related field. Familiarity with media monitoring tools, social media platforms, and press release distribution systems is typically required. Strong interpersonal skills, crisis management ability, and creativity help you build relationships and handle high-pressure situations. These skills are crucial for managing a team's or athlete's public image and ensuring effective communication with fans, media, and stakeholders.
More about Sports Public Relations jobs
What cities are hiring for Sports Public Relations jobs? Cities with the most Sports Public Relations job openings:
What are the most commonly searched types of Sports Public Relations jobs? The most popular types of Sports Public Relations jobs are:
What states have the most Sports Public Relations jobs? States with the most job openings for Sports Public Relations jobs include:
What job categories do people searching Sports Public Relations jobs look for? The top searched job categories for Sports Public Relations jobs are:
Sports Public Relations jobs near you
Infographic showing various Sports Public Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, 1% Temporary, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

Account Executive, Public Relations

Orchestra

Waltham, MA • On-site

$65K - $80K/yr

Full-time

Re-posted 27 days ago

Job description

ABOUT INKHOUSE
Inkhouse is part of Orchestra, a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at www.orchestraco.com.
People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff, and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist, and we are committed to helping all staff develop and grow.
ABOUT THE ROLE
The Inkhouse Account Executive (AE) is a critical role with responsibility for juggling multiple accounts and writing effectively across different mediums for varied audiences. This fast-paced, deadline-oriented role will be responsible for driving day-to-day media relations and working effectively as a member of key account teams. This person will be the lead media relations expert on their assigned accounts especially with top-tier press. The AE is a highly creative self-starter, with excellent writing skills, and strong detail-orientation and will provide guidance to other team members on your accounts.
Location: This role is based in our Waltham, MA; San Francisco, CA; New York, NY; Seattle, WA or San Diego, CA office and follows a hybrid work model.
ACCOUNTABILITIES & QUALIFICATIONS
  • Execute media outreach across top-tier, trade, and niche outlets to secure high-impact coverage
  • Holds account calls with media updates
  • Draft, edit, and distribute press releases, bylines, contributed content, and other written materials aligned with client messaging
  • Develop targeted, compelling media pitches tailored to individual outlets and journalists
  • Manages editorial calendars
  • Serve as a core social media practitioner, developing platform-specific content and maintaining brand voice across channels
  • Conceptualize creative social media ideas and recommend amplification strategies to extend the reach of earned media wins
  • Prepares briefing sheets in advance of press/analyst calls and meetings
  • Fully informed on all industry and client news
  • Use HARO and ProfNet to identify relevant opportunities
  • Stay fully informed on client business updates, competitive landscape, and broader industry trends to inform strategy and outreach
  • Monitor and analyze PR, media, and social trends, proactively applying insights to client programs
  • Manage multiple deadlines and workstreams across accounts while maintaining high attention to detail
  • Support onboarding and training of new team members, sharing best practices and contributing to team development

ESSENTIAL SKILLS
  • 3 -5 years of progressive experience in PR
  • Experience in B2B, healthcare or consumer technology
  • Must be passionate and interested in working on tech accounts, demonstrating enthusiasm and expertise
  • Excellent written and verbal communication skills, with a talent for crafting compelling stories, pitches and professional client correspondence
  • Savviness and creativity in media relations and pitching, speaking opportunities and award submissions with the capability to identify new targets and thoughtful angles until the story lands
  • Ability to communicate clearly, effectively and with confidence, both verbally and in writing, with varying levels of staff, clients and the media, and is comfortable thinking on their feet
  • A demonstrated track record handling multiple client accounts simultaneously, working quickly and meeting deadlines in a fast-paced environment

Salary Range: $65,000-$80,000 (commensurate with skills and experience)
#LI-KM1
#LI-Hybrid
Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at: www.orchestraco.com.
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