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Sports Public Relations Jobs (NOW HIRING)

Detroit Pistons

Public Relations Game Night Intern

Detroit, MI · On-site

$13.75 - $18.25/hr

Pursuing or interested in a career in Public Relations, Communications, Journalism, Sports Media ... or a related field. * Strong written and verbal communication skills with exceptional attention to ...

FairPlay Sports Media

Digital PR Manager - US

About FairPlay Sports Media FPSM is a global sports betting publishing group, being private-equity ... Digital PR Manager - US As Digital PR Manager, you'll lead creative, campaigndriven initiatives ...

New Balance

Global Lifestyle PR Manager

Boston, MA

$100K - $129K/yr

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive ... The Global Lifestyle PR Manager plays a critical role in shaping how New Balance shows up at the ...

New Balance

Global Lifestyle PR Manager

Boston, MA · On-site

$100K - $129K/yr

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive ... The Global Lifestyle PR Manager plays a critical role in shaping how New Balance shows up at the ...

Inkhouse

Account Executive, Public Relations

Waltham, MA · On-site

$65K - $80K/yr

... sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs ... This person will be the lead media relations expert on their assigned accounts especially with top ...

Orchestra

Account Executive, Public Relations

Waltham, MA · On-site

$65K - $80K/yr

... sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs ... This person will be the lead media relations expert on their assigned accounts especially with top ...

Vineyard Vines

Director, Public Relations

Stamford, CT · On-site

Develop and execute a comprehensive public relations strategy that elevates vineyard vines' brand awareness, reputation, and cultural relevance across fashion, lifestyle, business, travel, sports ...

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Sports Public Relations information

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$34.5K

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How much do sports public relations jobs pay per year?

As of Aug 16, 2026, the average yearly pay for sports public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What are some common challenges faced by professionals in sports public relations, and how can they be managed?

Professionals in Sports Public Relations often handle high-pressure situations, such as managing media during unexpected crises or addressing negative publicity around athletes or teams. Balancing the interests of athletes, organizations, and media outlets requires strong communication and quick decision-making skills. Building positive relationships with journalists and proactively preparing crisis communication plans can help mitigate challenges. Additionally, staying updated on sports trends and maintaining a flexible schedule to accommodate events is essential for success in this dynamic field.

What is a sports public relations professional?

Sports Public Relations professionals are responsible for managing the public image and communications of athletes, teams, and sports organizations. They handle media relations, write press releases, coordinate interviews, and develop strategies to promote positive coverage while managing any negative publicity. Their work helps build and maintain strong relationships between sports entities and their fans, sponsors, and the media. They may also organize events, manage social media, and respond to crises to protect their clients' reputations.

What are the qualifications to get a job in sports public relations?

The qualifications to get a job in sports public relations (PR) typically include a bachelor’s degree in advertising, marketing, communications, PR, or economics. Some experience with data analytics is helpful when designing new promotional strategies and performing market research for your brand or client. Communication and networking skills are useful in this field. Jobs in sports public relations include being an athlete rep or agent, part of a marketing or advertising team at a PR firm that specializes in athletics, or someone who works for specific sports teams and does promotional work.

What is the difference between Sports Public Relations vs Sports Marketing?

AspectSports Public RelationsSports Marketing
Primary FocusManaging media relations, public image, and communication strategies for athletes, teams, or organizationsPromoting sports products, events, or teams to increase sales and fan engagement
Required SkillsMedia communication, writing, crisis management, relationship buildingAdvertising, branding, sales strategies, market analysis
Work EnvironmentMedia outlets, PR agencies, sports organizationsAdvertising agencies, sports brands, event organizers
Common EmployersSports teams, leagues, PR firmsSports apparel companies, broadcasters, event promoters

While both roles operate within the sports industry, Sports Public Relations focuses on managing communication and public image, whereas Sports Marketing emphasizes promoting products and events to drive sales and fan engagement.

How to get into sports public relations?

To enter sports public relations, candidates typically pursue a bachelor's degree in communications, marketing, or a related field and gain experience through internships with sports teams, agencies, or media outlets. Strong communication skills, media relations experience, and knowledge of social media platforms are essential for success in this field.

What does sports public relations do in sports?

Sports public relations professionals manage communication between sports organizations, athletes, and the public. They handle media relations, craft press releases, coordinate interviews, and develop strategies to promote positive image and reputation for teams or athletes.

What are the key skills and qualifications needed to thrive as a sports public relations specialist?

To thrive as a Sports Public Relations specialist, you need expertise in media relations, written and verbal communication, and a bachelor's degree in communications, journalism, or a related field. Familiarity with media monitoring tools, social media platforms, and press release distribution systems is typically required. Strong interpersonal skills, crisis management ability, and creativity help you build relationships and handle high-pressure situations. These skills are crucial for managing a team's or athlete's public image and ensuring effective communication with fans, media, and stakeholders.
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Cities with the most Sports Public Relations job openings:

What are the most commonly searched types of Sports Public Relations jobs?

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What states have the most Sports Public Relations jobs?

States with the most job openings for Sports Public Relations jobs include:

What job categories do people searching Sports Public Relations jobs look for?

The top searched job categories for Sports Public Relations jobs are:

Sports Public Relations jobs near you
Infographic showing various Sports Public Relations job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 15% Part Time, 1% Temporary, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

Public Relations Game Night Intern

Detroit Pistons

Detroit, MI • On-site

$13.75 - $18.25/hr

Internship

Posted 11 days ago

Job description

Description

Are you looking to be part of a high-performing team of go-getters who make a difference both on and off the court? Join the Detroit Pistons as we harness the power of basketball to unite our city, elevate our fans, and drive lasting community impact.

As a Public Relations Game Night Intern, you'll gain hands-on experience supporting the Detroit Pistons Communications team during home games throughout the 2026-27 NBA season, including playoffs. From assisting media members to supporting postgame press conferences, you'll play an important role behind the scenes while learning what it takes to execute NBA game-night communications.


This internship runs October 2026 through the conclusion of the 2026-27 NBA season (including playoffs) and is ideal for students or recent graduates looking to launch a career in sports communications, public relations, or media relations.


What You'll Do

  • Assist with game-day media operations before, during, and after Detroit Pistons home games.
  • Prepare and maintain the media workroom and press workspaces.
  • Support in-game public relations initiatives and postgame media responsibilities.
  • Distribute and manage media credentials.
  • Provide media members with real-time statistics, game notes, and other supporting information.
  • Transcribe coach and player interviews following games and media availability.
  • Assist the Communications team with additional game-night responsibilities as assigned.

Requirements

  • Available to work all Detroit Pistons home games throughout the entire 2026-27 season, including potential playoff games.
  • Currently pursuing a bachelor's degree (Junior or Senior standing preferred) or a recent graduate within the past six months.
  • Pursuing or interested in a career in Public Relations, Communications, Journalism, Sports Media, or a related field.
  • Strong written and verbal communication skills with exceptional attention to detail.
  • Organized, dependable, and able to thrive in a fast-paced, team-oriented environment.
  • Self-motivated with a positive attitude and a willingness to learn.
  • Available to work evenings, weekends, and holidays as required by the NBA schedule.
  • Reliable transportation to and from Little Caesars Arena.
  • Able to secure and provide their own housing for the duration of the internship.

We are proud to be an Equal Opportunity Employer and are committed to fostering a diverse and inclusive workplace. Employment decisions are made without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, marital status, veteran status, disability, or any other characteristic protected by applicable federal, state, or local law.


We are dedicated to ensuring equal access throughout the employment process. Reasonable accommodations will be provided to qualified individuals with disabilities to enable participation in the application and interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you require an accommodation, please contact us to request assistance.

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