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Sports Pr Jobs (NOW HIRING)

FairPlay Sports Media

Digital PR Manager - US

About FairPlay Sports Media FPSM is a global sports betting publishing group, being private-equity ... Digital PR Manager - US As Digital PR Manager, you'll lead creative, campaigndriven initiatives ...

New Balance

Global Lifestyle PR Manager

Boston, MA · On-site

$100K - $129K/yr

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive ... The Global Lifestyle PR Manager plays a critical role in shaping how New Balance shows up at the ...

New Balance

Global Lifestyle PR Manager

Boston, MA · On-site

$100K - $129K/yr

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive ... The Global Lifestyle PR Manager plays a critical role in shaping how New Balance shows up at the ...

Orchestra

Account Executive, Public Relations

Waltham, MA · On-site

$65K - $80K/yr

... sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs ... This person will be the lead media relations expert on their assigned accounts especially with top ...

Inkhouse

Account Executive, Public Relations

Waltham, MA · On-site

$65K - $80K/yr

... sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs ... This person will be the lead media relations expert on their assigned accounts especially with top ...

Vineyard Vines

Director, Public Relations

Stamford, CT · On-site

Develop and execute a comprehensive public relations strategy that elevates vineyard vines' brand awareness, reputation, and cultural relevance across fashion, lifestyle, business, travel, sports ...

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Sports Pr information

See salary details

$34.5K

$83.6K

$134K

How much do sports pr jobs pay per year?

As of Aug 20, 2026, the average yearly pay for sports pr in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is a Sports PR professional?

Sports PR (Public Relations) professionals are specialists who manage and promote the public image of athletes, sports teams, organizations, and related brands. They handle media relations, craft press releases, organize events, and develop communication strategies to build positive relationships with fans, sponsors, and the public. Their goal is to protect and enhance the reputation of their clients while ensuring effective communication during both routine activities and crisis situations.

What are the key skills and qualifications needed to thrive as a Sports PR professional?

To excel as a Sports PR professional, you need strong communication skills, a background in public relations or communications, and an understanding of the sports industry. Familiarity with media monitoring tools, social media platforms, and press release distribution systems is typically required. Exceptional interpersonal skills, crisis management abilities, and creativity help you build relationships and manage the brand image effectively. These competencies are crucial for maintaining positive public perception, handling media inquiries, and ensuring successful promotional campaigns in a highly visible environment.

What are some common challenges faced by Sports PR professionals when managing athlete or team reputations?

Sports PR professionals often encounter the challenge of managing public perception during high-pressure events, such as controversies or unexpected losses. Balancing the interests of athletes, coaches, sponsors, and fans requires strong crisis communication skills and the ability to craft clear, timely messages. Additionally, social media can amplify both positive and negative news, so being proactive and responsive is key to maintaining a positive reputation for athletes or teams. Collaboration with media outlets and internal stakeholders is crucial to ensure consistent and accurate messaging.

What is the difference between Sports Pr vs Sports Marketing?

AspectSports PrSports Marketing
CredentialsCommunications, Public Relations certifications, media relations experienceMarketing, Advertising, or Business degrees, branding certifications
Work EnvironmentMedia events, press conferences, client communicationAdvertising campaigns, sponsorships, promotional events
Employer & Industry UsageSports teams, leagues, agencies focusing on media relationsBrands, sponsors, sports organizations focusing on promotion and sales

Sports Pr primarily focuses on managing media relations, public image, and communication strategies for sports entities. In contrast, Sports Marketing emphasizes promoting sports brands, products, and events through advertising and sponsorships. While both roles operate within the sports industry, Sports Pr is more communication-oriented, whereas Sports Marketing centers on marketing strategies and campaigns.

How do you get into sports PR?

To enter sports PR, candidates typically pursue a degree in communications, marketing, or public relations and gain experience through internships or entry-level roles in media or sports organizations. Strong communication skills, media relations, and knowledge of social media platforms are essential for success in this field.
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Cities with the most Sports Pr job openings:

What are the most commonly searched types of Sports Pr jobs?

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What states have the most Sports Pr jobs?

States with the most job openings for Sports Pr jobs include:

What job categories do people searching Sports Pr jobs look for?

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Sports Pr jobs near you
Infographic showing various Sports Pr job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 64% Full Time, 33% Part Time, 1% Temporary, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

Game Night PR Assistant

Milwaukee Bucks, LLC.

Milwaukee, WI • On-site

$15/hr

Other

Posted 12 days ago

Job description

Job Title: Game Night PR Assistant

Class: Internship

Location: Milwaukee, WI


The Milwaukee Bucks strive to be the best sports and entertainment company in the world. We are looking for dedicated people who champion innovation, inspire and empower their teammates to perform at a world-class level, and foster a culture of continuous improvement.

What We Offer:

  • Mental Health Resources
  • On-the-job Training
  • Milwaukee Bucks and NBA League Discounts
  • Employer Paid Parking


Summary:

The Milwaukee Bucks are seeking a motivated Milwaukee-area college student to support the team’s Communications Department on game nights at Fiserv Forum throughout the 2026-27 season. The ideal candidate is reliable, hardworking, detail-oriented and interested in working in the sports industry. Applicants should be available to work a majority of Bucks home games in person and possess a strong interest in basketball, the NBA and sports media and communications.


Key Responsibilities:

· Creating media seating labels and setting up media seating areas

· Assisting at the media entrance by distributing credentials and meal vouchers to media

· Helping to facilitate pregame and postgame press conferences

· Printing and distributing in-game statistics to team benches and broadcasters

· Being a welcoming, friendly and helpful representative of the Communications Department for media, broadcasters and the visiting team’s PR/Communications staff, broadcasters and traveling media


Qualifications:

· Junior or senior attending college in the Milwaukee area pursuing a degree in communications, public relations, journalism or similar field (Note: local candidates are strongly preferred)

· Available to work a majority of Bucks home games in person, including nights, weekends and holidays

· Able to work in a fast-paced environment while maintaining strong attention to detail and communication skills

· Able to listen to and follow directions quickly and efficiently

· Comfortable working near and with NBA players, coaches and front office staff

· Knowledge of basketball, the NBA and sports journalism/public relations/communications preferred

· Previous experience working in sports, sports media and/or journalism preferred


All offers for employment with the Milwaukee Bucks are contingent upon the candidate having successfully completed a criminal background check. We will consider people with criminal histories in a manner consistent with the requirements of applicable local, state, and Federal laws.

The Milwaukee Bucks is an Affirmative Action and Equal Opportunity Employer, Ethnic Minority/Women/Disabled/Veteran/Gender Identity/Sexual Orientation.

We provide our employees with a robust employee benefits plan that focuses on the mental and physical wellness of our team. We strive to offer a flexible work environment that allows our team members to be productive in both their work and home lives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

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