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Sports Pr Jobs (NOW HIRING)

DAZN

PR Manager

Manhattan, NY · On-site

$120K - $180K/yr

Joining DAZN as its US Regional Sports PR Manager, you'll be at the forefront of storytelling for one of the most dynamic players in sports entertainment. With a solid understanding of basketball and ...

DAZN

PR Manager

New York, NY

$120K - $180K/yr

Joining DAZN as its US Regional Sports PR Manager, you'll be at the forefront of storytelling for one of the most dynamic players in sports entertainment. With a solid understanding of basketball and ...

Apple

PR Manager, Fitness & Sports

Cupertino, CA · On-site

We are currently seeking a PR Manager for Fitness and Sports. Description The PR Manager will drive global communications for Apple's fitness and sports technology initiatives. Working with PR teams ...

Apple

PR Manager, Fitness & Sports

Cupertino, CA

$149K - $225K/yr

We are currently seeking a PR Manager for Fitness and Sports. Description The PR Manager will drive global communications for Apple's fitness and sports technology initiatives. Working with PR teams ...

Penske Racing South

PR Representative

Mooresville, NC · On-site

The PR Representative is an experienced communications role designed to support Team Penske across ... Motorsports, sports, or highly visible corporate communications experience preferred. * Exceptional ...

New Balance

NA Public Relations Manager

Boston, MA

$100K - $129K/yr

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive ... The North America (NA) Public Relations Manager is responsible for driving brand heat, cultural ...

New Balance

NA Public Relations Manager

Boston, MA · On-site

$100K - $129K/yr

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive ... The North America (NA) Public Relations Manager is responsible for driving brand heat, cultural ...

Celsius

Sr. Director, Brand PR

Boca Raton, FL · On-site

Lead, coach, and develop a Brand PR specialist team spanning key practice areas (e.g., Sports/Athletes, Entertainment/Culture, Product/Innovation). * Hire for open roles and build a high-performance ...

Celsius

Sr. Director, Brand PR

Boca Raton, FL · On-site

Lead, coach, and develop a Brand PR specialist team spanning key practice areas (e.g., Sports/Athletes, Entertainment/Culture, Product/Innovation). * Hire for open roles and build a high-performance ...

New Balance

Global Lifestyle PR Manager

Boston, MA · On-site

$100K - $129K/yr

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive ... The Global Lifestyle PR Manager plays a critical role in shaping how New Balance shows up at the ...

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Sports Pr information

See salary details

$34.5K

$83.6K

$134K

How much do sports pr jobs pay per year?

As of Jul 30, 2026, the average yearly pay for sports pr in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Sports Pr vs Sports Marketing?

AspectSports PrSports Marketing
CredentialsCommunications, Public Relations certifications, media relations experienceMarketing, Advertising, or Business degrees, branding certifications
Work EnvironmentMedia events, press conferences, client communicationAdvertising campaigns, sponsorships, promotional events
Employer & Industry UsageSports teams, leagues, agencies focusing on media relationsBrands, sponsors, sports organizations focusing on promotion and sales

Sports Pr primarily focuses on managing media relations, public image, and communication strategies for sports entities. In contrast, Sports Marketing emphasizes promoting sports brands, products, and events through advertising and sponsorships. While both roles operate within the sports industry, Sports Pr is more communication-oriented, whereas Sports Marketing centers on marketing strategies and campaigns.

How much do NFL PR people make?

NFL public relations professionals typically earn between $50,000 and $100,000 annually, depending on experience, location, and the level of responsibility. Senior PR roles or those in larger markets may offer higher salaries, often supplemented with benefits and bonuses. Strong communication skills and familiarity with media tools are essential in this field.

What are the key skills and qualifications needed to thrive as a Sports PR professional, and why are they important?

To excel as a Sports PR professional, you need strong communication skills, a background in public relations or communications, and an understanding of the sports industry. Familiarity with media monitoring tools, social media platforms, and press release distribution systems is typically required. Exceptional interpersonal skills, crisis management abilities, and creativity help you build relationships and manage the brand image effectively. These competencies are crucial for maintaining positive public perception, handling media inquiries, and ensuring successful promotional campaigns in a highly visible environment.

What kind of jobs in media bring in $150,000 a year?

In media, sports public relations managers and senior communications directors often earn $150,000 or more annually, especially with extensive experience and strong industry networks. These roles typically require excellent communication skills, strategic planning, and often a background in sports management or journalism.

What are some common challenges faced by Sports PR professionals when managing athlete or team reputations?

Sports PR professionals often encounter the challenge of managing public perception during high-pressure events, such as controversies or unexpected losses. Balancing the interests of athletes, coaches, sponsors, and fans requires strong crisis communication skills and the ability to craft clear, timely messages. Additionally, social media can amplify both positive and negative news, so being proactive and responsive is key to maintaining a positive reputation for athletes or teams. Collaboration with media outlets and internal stakeholders is crucial to ensure consistent and accurate messaging.

What are Sports PR professionals?

Sports PR (Public Relations) professionals are specialists who manage and promote the public image of athletes, sports teams, organizations, and related brands. They handle media relations, craft press releases, organize events, and develop communication strategies to build positive relationships with fans, sponsors, and the public. Their goal is to protect and enhance the reputation of their clients while ensuring effective communication during both routine activities and crisis situations.

How do you get into sports PR?

To enter sports PR, candidates typically pursue a degree in communications, marketing, or public relations and gain experience through internships or entry-level roles in media or sports organizations. Strong communication skills, media relations, and knowledge of social media platforms are essential for success in this field.

What does a sports PR do?

A sports PR (public relations) professional manages the public image of athletes, teams, or sports organizations by handling media relations, crafting press releases, and organizing events. They use communication skills and media tools to promote positive coverage and manage crises related to their clients or organizations.
More about Sports Pr jobs
What cities are hiring for Sports Pr jobs? Cities with the most Sports Pr job openings:
What are the most commonly searched types of Sports Pr jobs? The most popular types of Sports Pr jobs are:
What states have the most Sports Pr jobs? States with the most job openings for Sports Pr jobs include:
What job categories do people searching Sports Pr jobs look for? The top searched job categories for Sports Pr jobs are:
Sports Pr jobs near you
Infographic showing various Sports Pr job openings in the United States as of July 2026, with employment types broken down into 1% Locum Tenens, 72% Full Time, 15% Part Time, and 12% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

PR Manager

DAZN

Manhattan, NY • On-site

$120K - $180K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 8 days ago

Job description

PR Manager
Department: RS-292 - O06 - Marketing
Employment Type: Permanent - Full Time
Location: US - New York
Reporting To: James Allen
Description
Why Join DAZN?
Joining DAZN as its US Regional Sports PR Manager, you'll be at the forefront of storytelling for one of the most dynamic players in sports entertainment. With a solid understanding of basketball and hockey, you'll craft and deliver compelling local narratives that elevate our brand and grow our reputation among fans, clubs, leagues, partners, and the media. With a powerful brand to help grow, this is your chance to make noise and drive earned media impact in a fast-moving, high-growth business.
The Role:
As US Regional Sports PR Manager, you'll be responsible for delivering PR strategies and plans at a local and national level that drive impactful coverage of DAZN's growing regional sports portfolio. You'll work closely with DAZN's US Regional Sports team, other DAZN stakeholders and clubs, teams and leagues and be responsible for media relations, announcements and news flow, thought leadership, and executive visibility. And working closely with DAZN's Group Communication team, you'll ensure all messaging across channels is aligned and consistent. You'll be the main contact for regional press enquiries and manage agency partnerships.
Salary Range: $120,000 - $180,000
This role can be based in New York. The internal job title is PR Manager.
As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.
What You'll Be Doing:
  • Design and deliver DAZN's Regional Sports PR strategy in North America.
  • Ensure all signings and announcements achieve maximum coverage and impact and contribute to DAZN's growing reputation among relevant audiences.
  • Work closely with sports teams to ensure DAZN's narrative is effectively communicated and understood by their fans and partners.
  • Build solid relationships with local media in all relevant regions as well as key national media and ensure that DAZN's narrative is well understood (sports, tech, and business media).
  • Maintain face-to-face relationships in all relevant regions, which will require flexibility for regular travel.
  • Craft impactful stories that drive awareness, engagement, and credibility.
  • Design and deliver impactful events to enhance relationships and understanding of DAZN
  • Create and execute a well-thought through calendar of speaking opportunities for DAZN spokespeople which makes best use of their time
  • Handle reactive and proactive media relations
  • Represent DAZN at events and meetings.
  • Identify and respond quickly to any issues that may harm DAZN's reputation.
  • Ensure full alignment with the global brand, legal, and leadership teams.

What You'll Bring:
  • 5+ years of relevant experience in Consumer PR, media relations or consumer journalism with a solid understanding of PR and media relations at a regional / local level
  • Good knowledge and understanding of basketball, hockey, streaming and entertainment
  • Strong press relationships with writers, editors and outlets covering the sports, tech, and entertainment sectors and proven experience of building new relationships.
  • Expertise in consumer and digital media storytelling.
  • Excellent writing, editing, and media pitching skills.
  • Experience of managing PR agencies to goals and budget.
  • Calm under pressure, strategic in a fast-paced setting.

Benefits
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You'll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

Apply