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Sports Media Relations Jobs (NOW HIRING)

Apple

PR Manager, Fitness & Sports

Cupertino, CA · On-site

The team includes professionals with backgrounds in public relations, journalism, social media ... We are currently seeking a PR Manager for Fitness and Sports. The PR Manager will drive global ...

Apple

PR Manager, Fitness & Sports

Cupertino, CA · On-site

$146.80K - $221.20K/yr

Candidates should have strong media relations skills across fitness, sports, and emerging media, and experience working with a diverse range of creators and audiences in the fitness space.

ARTHREX

PR & Media Communications Intern

Naples, FL · On-site

$14.25 - $18.75/hr

Progress towards a college degree in Communications, Public Relations, Journalism, Media or Sports Marketing required. A college senior or above required. (Recent graduates must be within six months ...

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$52.5K

$93.8K

$119.5K

How much do sports media relations jobs pay per year?

As of May 28, 2026, the average yearly pay for sports media relations in the United States is $93,829.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $117,500.00 per year, depending on experience, location, and employer.

What Are Jobs in Sports Media Relations?

Jobs in sports media relations focus on developing and maintaining relationships with media sources, such as sports news reporters, bloggers, writers, and journalists. As part of your duties as a specialist or coordinator, you may coordinate news conferences, meetings, and interviews, manage invitations to games, and otherwise communicate information about a sports team to various media outlets. This job title refers exclusively to working for a sports team or organization and should not be confused with a journalism role. In these jobs, you often use phones, email, and video chat to contact journalists and answer questions.

What are the key skills and qualifications needed to thrive as a Sports Media Relations professional, and why are they important?

To thrive in Sports Media Relations, you need excellent written and verbal communication skills, a background in journalism, public relations, or a related field, and a deep understanding of sports. Familiarity with press release software, media monitoring tools, and social media management platforms is typically required. Strong interpersonal skills, attention to detail, and the ability to work under pressure make someone stand out in this field. These skills are crucial for building positive relationships with the media, effectively promoting teams or athletes, and managing public perception during high-stakes events.

What are some common challenges faced by professionals in sports media relations, and how can they be managed?

Professionals in sports media relations often face the challenge of managing high-pressure situations, especially during major sporting events or when handling sensitive information. Balancing the needs of the media, athletes, and organizational stakeholders requires strong communication and crisis management skills. Staying organized, building positive relationships with journalists, and preparing for potential issues in advance can help manage these challenges effectively. Additionally, the fast-paced and unpredictable nature of sports means flexibility and quick decision-making are essential parts of the role.

What are Sports Media Relations?

Sports Media Relations involves managing the communication between sports organizations, athletes, and the media. Professionals in this field coordinate press releases, organize interviews, and foster positive relationships with journalists to promote teams or athletes. They handle media inquiries, manage crisis communications, and help maintain the public image of their organization. Their work is crucial in ensuring accurate and favorable coverage in newspapers, television, online platforms, and social media.

What is the difference between Sports Media Relations vs Sports Public Relations?

AspectSports Media RelationsSports Public Relations
Primary FocusManaging media contacts, press releases, and media coverage for sports teams or organizationsBuilding and maintaining the public image of sports organizations through broader communication strategies
Work EnvironmentMedia outlets, press conferences, sports eventsPublic events, community outreach, media campaigns
Required SkillsMedia communication, writing, relationship managementStrategic communication, branding, crisis management

Sports Media Relations primarily focuses on managing interactions with the media and securing coverage, while Sports Public Relations encompasses a broader scope of managing the overall public image and reputation of sports organizations. Both roles require strong communication skills, but their day-to-day activities and objectives differ.

More about Sports Media Relations jobs
What cities are hiring for Sports Media Relations jobs? Cities with the most Sports Media Relations job openings:
What are the most commonly searched types of Sports Media Relations jobs? The most popular types of Sports Media Relations jobs are:
What states have the most Sports Media Relations jobs? States with the most job openings for Sports Media Relations jobs include:
What job categories do people searching Sports Media Relations jobs look for? The top searched job categories for Sports Media Relations jobs are:
Sports Media Relations jobs near you
Infographic showing various Sports Media Relations job openings in the United States as of May 2026, with employment types broken down into 1% Internship, 1% As Needed, 70% Full Time, 24% Part Time, 2% Temporary, and 2% Contract. Highlights an 95% Physical, 2% Hybrid, and 3% Remote job distribution, with an average salary of $93,829 per year, or $45.1 per hour.
Assistant Director of Athletics for Sports Communications

Assistant Director of Athletics for Sports Communications

Albion College

Albion, MI • On-site

Full-time

Posted 15 days ago

Job description

Description
Albion College invites applications for the Assistant Director of Athletics for Sports Communications position. The Assistant AD for Sports Communications, in conjunction with the Director of Athletics, is responsible for the development and promotion of Albion College athletics in a way that advances and supports the mission of Albion College and the athletic department . This position will plan and implement a proactive, coordinated sports media relations program with emphasis on establishing and cultivating relationships with print, broadcast, and online media. As well as, provide updated statistics and game information for the NCAA and MIAA in sports as selected by the MIAA's Director of Information Services. In addition, the Assistant AD for Sport Communications will maintain the Albion College athletics website (gobrits.com) and maintain other electronic communications, including social media, with external audiences. Independent judgment is required to plan, prioritize, and organize a diversified workload with sensitivity and confidentiality. Must contribute to a campus climate that emphasizes a commitment to working with individuals and groups from a variety of identities, cultures and backgrounds.
The job description can be viewed here.
FLSA Classification:
Salaried / Exempt / Administrative
Employment Status: At-Will
Qualifications
  • Bachelor's degree required
  • Three years' experience in print, broadcast, online journalism, public relations or sports information.

Application Instructions
Qualified candidates should submit an online application, including cover letter, current resume and a commitment statement (a statement on the applicants commitment to working with individuals and groups from a variety of identities, cultures and backgrounds in the workplace), and contact information for three (3) professional reference through Interfolio at https://apply.interfolio.com/186725
Please contact Jennifer Rushton, Director of Athletics (jrushton@albion.edu or 517-629-0583) for questions about the position or search. A review of application will begin immediately and continue until the position is filled.

Apply