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Solar Advocate Jobs (NOW HIRING)

First Solar

State Government Relations Manager

Trinity, AL · On-site

$112.30K - $160K/yr

First Solar reserves the right to offer you a role most applicable to your experience and skillset ... Strong public speaking, presentation and advocacy skills. * Ability to simultaneously manage ...

Comcast

Outside Sales -- Solar

Pennsauken, NJ

$200K/yr

Job Summary Solar Energy World, now a wholly owned subsidiary of Comcast Corporation, is a top ... Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology ...

PTM Solar

Clean Energy Consultant

East Syracuse, NY · On-site

$1K - $1.50K/wk

Be a Clean Energy Advocate: Travel within local communities to share the massive cost-saving benefits of our Community Solar programs. * Educate & Empower: Help residents understand how they can ...

PTM Solar

Clean Energy Consultant

Norfolk, VA · On-site

$1K - $1.50K/wk

Be a Clean Energy Advocate: Travel within local communities to share the massive cost-saving benefits of our Community Solar programs. * Educate & Empower: Help residents understand how they can ...

PTM Solar

Clean Energy Consultant

Utica, NY · On-site

$1K - $1.50K/wk

Be a Clean Energy Advocate: Travel within local communities to share the massive cost-saving benefits of our Community Solar programs. * Educate & Empower: Help residents understand how they can ...

PTM Solar

Clean Energy Consultant

Utica, NY · On-site

$1K - $1.50K/wk

Be a Clean Energy Advocate: Travel within local communities to share the massive cost-saving benefits of our Community Solar programs. * Educate & Empower: Help residents understand how they can ...

PTM Solar

Clean Energy Consultant

Norfolk, VA · On-site

$1K - $1.50K/wk

Be a Clean Energy Advocate: Travel within local communities to share the massive cost-saving benefits of our Community Solar programs. * Educate & Empower: Help residents understand how they can ...

PTM Solar

Clean Energy Consultant

East Syracuse, NY · On-site

$1K - $1.50K/wk

Be a Clean Energy Advocate: Travel within local communities to share the massive cost-saving benefits of our Community Solar programs. * Educate & Empower: Help residents understand how they can ...

Nexamp

Community Solar Field Representative

Orono, ME

$21 - $28.75/hr

This new in-house Community Solar Field Representative (Door-to-Door Sales) team exists to bring ... Demonstrated passion for sustainability, renewable energy, or customer advocacy. * Proven track ...

Nexamp

Community Solar Field Representative

Bangor, ME · On-site

$20.25 - $28/hr

This new in-house Community Solar Field Representative (Door-to-Door Sales) team exists to bring ... Demonstrated passion for sustainability, renewable energy, or customer advocacy. * Proven track ...

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How much do solar advocate jobs pay per hour?

As of Jun 3, 2026, the average hourly pay for solar advocate in the United States is $21.66, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $25.72 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Solar Advocate, and why are they important?

To thrive as a Solar Advocate, you need a strong understanding of renewable energy concepts, public policy, and effective advocacy strategies, often supported by a degree in environmental science or a related field. Familiarity with solar energy technologies, policy analysis tools, and customer relationship management (CRM) systems is commonly required. Outstanding communication, persuasion, and organizational skills help individuals build partnerships and influence stakeholders. These abilities are essential for promoting solar adoption, influencing policy changes, and educating communities effectively.

What are some common challenges Solar Advocates face when promoting renewable energy solutions to communities or stakeholders?

Solar Advocates often encounter challenges such as addressing misconceptions about the cost and reliability of solar energy, navigating local regulatory hurdles, and overcoming resistance to change from individuals or organizations accustomed to traditional energy sources. To succeed, advocates need strong communication and problem-solving skills to educate stakeholders and find tailored solutions. Collaborating with local governments, utility companies, and community groups is essential for building trust and facilitating the adoption of solar initiatives.

What are Solar Advocates?

Solar Advocates are professionals or volunteers who promote the adoption and use of solar energy. They educate communities, influence policy, and work with individuals or organizations to highlight the benefits of solar power. Solar Advocates may participate in public outreach, provide information about incentives, and help reduce barriers to solar adoption. Their work supports the transition to renewable energy, aiming to create a more sustainable and environmentally friendly future.

What is the difference between Solar Advocate vs Solar Sales Representative?

AspectSolar AdvocateSolar Sales Representative
CredentialsKnowledge of solar benefits, environmental policiesSales training, sometimes certifications in solar products
Work EnvironmentCommunity events, advocacy campaigns, educational settingsCustomer meetings, sales presentations, field work
Employer & Industry UsageNonprofits, advocacy groups, government programsSolar companies, renewable energy firms, sales agencies
Search & Comparison IntentUnderstanding roles in solar industry, advocacy effortsLooking for solar sales jobs, sales techniques in solar

The Solar Advocate focuses on promoting solar energy through education and policy advocacy, often working with communities and organizations. In contrast, the Solar Sales Representative primarily engages in selling solar products directly to customers. While both roles require knowledge of solar energy, advocates emphasize awareness and policy, whereas sales reps concentrate on customer acquisition and sales techniques.

More about Solar Advocate jobs
What job categories do people searching Solar Advocate jobs look for? The top searched job categories for Solar Advocate jobs are:
Solar Advocate jobs near you
Sr. Manager- Marketing and Brand

Sr. Manager- Marketing and Brand

First Solar

Phoenix, AZ • On-site

Full-time

Posted 16 days ago

First Solar rating

6.9

Company rating: 6.9 out of 10

Based on 71 frontline employees who took The Breakroom Quiz

395th of 515 rated manufacturers

Job description

Job Description
First Solar reserves the right to offer you a role most applicable to your experience and skillset.
Basic Job Functions:
The Senior Manager for Marketing and Brand leads First Solar's marketing strategy -spanning customer, product, and political advocacy - and its execution. The role is accountable for building, reinforcing, and protecting First Solar's reputation and ensuring that every aspect of the company's engagement with its external audiences and stakeholders aligns seamlessly with its brand and positions.
This role also leads the strategic integration of AI and large language models (LLMs) into First Solar's marketing operations, content development, and campaign execution. The Senior Manager is responsible for identifying opportunities to leverage emerging technologies to enhance efficiency, creativity, and impact across the brand and marketing ecosystem.
The associate will:
  • Apply intellectual horsepower to both problem solving and leveraging opportunities.
  • Be highly motivated, effectively combining passion for the company's mission and for the role, with the ability to persevere in the face of challenges and ambiguity.
  • Be adept at independently managing multiple stakeholders and internal customers.
  • Bring to the table a high level of attention to detail, modeling strategic thought and execution excellence.
  • Demonstrate extreme ownership, effectively keeping their ego in check and prioritizing the company's mission and objectives.
  • Embrace First Solar's principles and its values of accountability, agility, and collaboration.
  • Exemplify creative thinking and disciplined execution.
  • Fully subscribe to the company's vision and mission, delivering results with a strong sense of purpose.
  • Independently identify opportunities, secure buy-in, and deliver results.
  • Rapidly develop an understanding of the company and its operating environment that is both broad and deep.
  • Champion the use of AI and LLMs to drive innovation in marketing strategy and execution.
  • Mentor and guide team members in the adoption of AI tools and emerging technologies.
  • Ensure brand consistency and governance across all external content and campaigns.
  • Lead cross-functional efforts to align messaging, tone, and style with First Solar's brand identity.

Education/Experience:
  • Bachelor's degree.
  • 10+ years of experience, including experience in an agency/consultancy environment; international/multi-market experience strongly desirable; political marketing experience an advantage.

Required Skills/Competencies:
  • Ability to adjust quickly to shifting priorities and work demands.
  • Affinity for numbers and complex technical stories.
  • Ability to manage and prioritize multiple projects simultaneously.
  • Creative and entrepreneurial mindset combined with strong planning and project management capabilities.
  • Demonstrated ability to take ownership of delivering results.
  • Expertise in customer, content, and product marketing; political marketing experience considered advantageous.
  • Extensive experience in managing, anticipating the needs of, and providing robust counsel to multiple stakeholders.
  • Excellent interpersonal skills, with the ability to listen and be curious.
  • Experienced in developing and managing high-performing teams.
  • Fluency in English with strong writing skills.
  • Process driven with the ability to be agile in adapting to changing circumstances.
  • Self-motivated and capable of independent thinking/direction.
  • Skilled at managing by influence.
  • Willingness to adapt rapidly to change and see ambiguity as an opportunity.
  • Strategic understanding of AI and LLM applications in marketing and communications.
  • Experience implementing AI tools for campaign optimization, content creation, and stakeholder engagement.
  • Ability to lead cross-functional teams through digital transformation and innovation initiatives.

Essential Responsibilities:
Brand & Corporate Marketing
  • Expand/evolve First Solar's brand platforms.
  • Elevate First Solar's digital presence, including its websites and social media channels.
  • Ensure alignment on brand positioning with other external-facing functions including business development, community engagement, corporate communications, government affairs, and talent acquisition.
  • Establish and manage corporate events and sponsorship strategies.
  • Develop methods to measure perceptions of the First Solar brand.

Customer Marketing
  • Define the customer brand experience, identifying opportunities for touchpoints and feedback.
  • Develop deep understanding of First Solar's customers, their motivations, values, and behaviors.
  • Lead the development of a cohesive customer marketing and engagement strategy working closely with business development leadership and account leads.
  • Establish methodologies for measuring customer feedback and satisfaction.
  • Oversee support of the business development team's customer engagement efforts.

Political Advocacy Marketing
  • Devise targeted strategies to promote First Solar's positions and narratives to political stakeholders and their constituents.
  • Develop and leverage storytelling techniques to engage audiences with compelling content.
  • Work closely with the policy and corporate communications functions to ensure rapid responses to advocacy opportunities.

Product Marketing
  • Apply storytelling principles to First Solar's technology innovation and product expertise, developing narratives delivered through compelling content.
  • Collaborate with the manufacturing, product management and marketing, and research and development teams to flesh out narrative opportunities.

AI & Innovation Leadership
  • Identify and evaluate AI and LLM tools for marketing applications.
  • Lead pilot programs and scale successful AI initiatives across the team.
  • Collaborate with IT, data, and creative teams to integrate AI into workflows.
  • Monitor industry trends and assess relevance to First Solar's brand strategy.

Brand Governance & Strategic Messaging
  • Define and enforce brand governance standards across all external-facing functions.
  • Ensure consistency in tone, style, and messaging across platforms and teams.
  • Use LLMs to support rapid content development and stakeholder engagement.

People Management
  • Effectively manage a team of multi-disciplinary professionals.
  • Establish and manage quality/service delivery benchmarks and implement control measures.
  • Optimize team structures, identify and fill skills gaps, and opportunities for growth.
  • Reinforce project management and prioritization processes to ensure delivery excellence.
  • Support an open and continuous feedback culture addressing issues as early as possible.

Other Duties
  • Other duties as assigned.
  • Job description subject to change at any time.

Reporting Relationships:
  • Reports to Director of Global Brand, Corporate, and Marketing Communications.
  • This position will have direct reports.

Travel:
  • 20% - 30%

Estimated Salary Range:
  • $131,200-$187,000 Annually.

US Physical Requirements:
Office Physical Requirements:
All positions in our office require interaction with people and technology while either standing or sitting. To best service our customers, internal and external, all associates must be able to communicate face-to-face and on the phone with or without reasonable accommodation. First Solar is committed to compliance with its obligations under all applicable state and federal laws prohibiting employment discrimination. In keeping with this commitment, it attempts to reasonably accommodate applicants and employees in accordance with the requirements of the disability discrimination laws. It also invites individuals with disabilities to participate in a good faith, interactive process to identify reasonable accommodations that can be made without imposing an undue hardship.
Potential candidates will meet the education and experience requirements provided on the above job description and excel in completing the listed responsibilities for this role. All candidates receiving an offer of employment must successfully complete a background check and any other tests that may be required.
Equal Opportunity Employer Statement: First Solar is an Equal Opportunity Employer that values and respects the importance of a diverse and inclusive workforce. It is the policy of the company to recruit, hire, train and promote persons in all job titles without regard to race, color, religion, sex, age, national origin, veteran status, disability, sexual orientation, or gender identity. We recognize that diversity and inclusion is a driving force in the success of our company.

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