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Social Media Specialist

FLSA Status:  Exempt

Acme Brick Company (a Berkshire Hathaway company) has been operating for 130 years in the south central/southeastern United States. We manufacture quality clay brick for residential and commercial buildings, which we sell directly in 13 states and through independent distributors nationwide. But brick is only the beginning; at our company-owned sales locations we also offer tile, stone, outdoor living products, flooring, iron doors, and many other premier building products.

Our vision is to be THE trusted materials solution for enduring beauty, safety, and strength in building communities.

Summary

We are currently seeking a "best in class" Social Media Specialist with a passion for digital marketing and social media. The ideal candidate is hardworking and has experience developing and executing digital strategies with attention to both detail and design.

You'll be a strong and reliable support to company operations, maintaining procedures, driving communication, and ensuring that the Acme Brand is represented well.  

You will report to Acme's Director of Marketing.

Strategy & Planning

         Develop and execute comprehensive social media strategies aligned with overall marketing objectives

         Identify and implement appropriate platforms tailored to target audiences and business needs

         Stay current on industry trends, competitor activity, and emerging platforms to inform strategy

         Collaborate with the Director of Marketing to align social media efforts with broader brand initiatives

Content Creation & Production

         Lead content planning and maintain the social media content calendar across all platforms

         Create, curate, and schedule high-quality content (graphics, videos, copy) that reflects brand voice and drives engagement

         Maintain and update the Acme blog with relevant, SEO-friendly content on a regular cadence

         Collaborate with the Community Coordinator to develop and produce trending content

         Travel to Acme events, plants, and sales locations to capture photo and video content and interact with associates

         Ensure brand consistency across all platforms, location social media pages, and blog

Campaign Management

         Plan and execute social media campaigns, contests, and interactive content in partnership with the Community Coordinator

         Develop, manage, and optimize paid social advertising (Meta, LinkedIn, TikTok, etc.) to support marketing goals

         Monitor ad performance, adjust targeting and budgets, and report on ROI

         Coordinate cross-functional campaigns with sales, HR, and other internal teams as needed

Email Marketing

         Develop and execute email marketing campaigns aligned with brand messaging and marketing objectives

         Build, segment, and maintain email lists for targeted communications

         Create and schedule compelling email content, including copy, design, and calls-to-action

         Monitor and analyze email performance metrics (open rates, click-through rates, conversions) and optimize accordingly

         Coordinate email campaigns with social media efforts for cohesive, multi-channel marketing

Analytics & Reporting

         Track performance of social media, paid campaigns, email, and blog initiatives

         Prepare regular reports on key metrics, insights, and optimization recommendations

         Use data to inform content strategy and identify opportunities for growth

Location Pages & Multi-Location Management

         Oversee content strategy and posting for individual location pages

         Maintain Meta Business Suite, including page roles, permissions, and admin access

         Ensure local content is consistent with brand standards while relevant to each market

         Ensure proper access levels, account security, and platform compliance

Advocacy & Internal Programs

         Manage Sprout Social's Advocacy program for Acme Associates

         Partner with the Community Coordinator on social media training sessions for Acme Sales Associates

         Support internal communications and employee engagement through social channels

Influencer & Partnership Support

         Collaborate with the Community Coordinator on influencer and partner brand outreach

         Identify collaboration opportunities aligned with brand goals

Brand Protection & Crisis Support

         Monitor and address potential issues across social channels with the Community Coordinator and Director of Marketing

         Support crisis communication efforts as needed

Requirements

• Bachelor's degree or equivalent experience in marketing, journalism, English, communications, or public relations

     Stay up to date on best practices and trends in social media marketing. Research trends, influencers and other time-sensitive topics.

     Minimum 3+ years of professional marketing experience

     Experience managing and growing social media platforms (e.g. Facebook, Instagram, Pinterest, LinkedIn, X, TikTok, YouTube, etc.)

     Experience with Sprout Social is recommended. Experience with Uberall is a bonus.

     Experience in Influencer marketing and partner marketing

     Strong written and oral communication

     Microsoft Office experience (specifically with Excel, Word, PowerPoint, and Outlook). Familiarity with Adobe Creative Suite is a plus.

     Ability to work independently and self-manage

     Strong organization and time management skills

     Proven ability to build strong relationships

     Long-term commitment to career growth and professional development

     Leadership experience is a plus

We are proud to be an Equal Opportunity and Affirmative Action employer.