Social Media Rater Jobs in Tennessee (NOW HIRING)

POSITION: Social Media Specialist 

COMPANY: The Health Institute

REPORTING TO: Director of Content 

STATUS: Full Time, Salary Exempt 

COMPENSATION: $55,000-$65,000 annually

LOCATION: Franklin, Tennessee (hybrid) 

START DATE: 09/28/26

APPLICATIONS ACCEPTED THROUGH: Until Filled 

At The Health Institute, we believe that empowering people with the right knowledge can transform their health and their lives. We are seeking a dynamic, strategic, and growth-focused Social Media Specialist to turn our social platforms into powerful sources of information that educate, engage, and inspire while driving brand awareness and organic conversion.

Reporting directly to the Director of Content and working alongside our Multimedia Specialist, you will help drive our daily presence across Instagram, YouTube, Facebook, TikTok, LinkedIn, and emerging platforms.

In this role, you will bridge community building with performance marketing by crafting thumb-stopping content, optimizing publishing strategies, building meaningful online conversations, and using data to continuously improve engagement, growth, and conversion.

If you are passionate about functional health, love digging into social analytics, and know how to spark meaningful online conversations that drive action, this role is for you.

• You live and breathe social trends: You intuitively know what makes content resonate, how algorithms shift, and how to adapt complex topics into digestible, engaging social formats.
• You view social through a dual lens: You care deeply about brand voice and community connection, but you’re equally focused on metrics, click-through rates, audience growth, and organic conversion.
• You are a proactive community builder: You love interacting with followers, starting meaningful discussions, and turning casual followers into engaged brand advocates.
• You are mission-inspired: You get energized knowing that your content and campaigns can inspire people to make healthier choices and take control of their well-being.

• Channel Strategy & Execution: Partner with the Director of Content to oversee the day-to-day planning, scheduling, publishing, and management of THI social media platforms while maintaining a consistent brand voice and publishing cadence.
• Organic Growth & Conversion Optimization: Develop and implement innovative organic growth strategies designed to expand reach, deepen audience engagement, and convert followers into email subscribers, event attendees, and customers.
• Cross-Functional Collaboration: Partner closely with the Director of Content, Multimedia Specialist, and broader Marketing Team to develop platform-native content, repurpose core marketing assets, and align social initiatives with larger company campaigns.
• Community Management & Social Listening: Actively engage with our online community while monitoring social conversations, audience sentiment, and emerging trends to identify content opportunities.
• Analytics & Performance Reporting: Monitor, analyze, and report on key performance indicators, including engagement rate, reach, follower growth, clicks, and conversion metrics. Translate insights into actionable improvements to social strategy.
• Copywriting & Content Development: Write compelling hooks, captions, calls-to-action, and platform-specific copy designed to drive engagement and action.
• Trend & Platform Monitoring: Stay current on social media trends, algorithm updates, emerging platforms, and new content formats to identify opportunities for growth.

• 3+ years of dedicated professional social media experience with a portfolio demonstrating measurable organic audience growth and conversion success
• In-depth, hands-on knowledge of Instagram, YouTube, Facebook, TikTok, and LinkedIn
• Strong understanding of platform algorithms and native content formats, including Reels, Shorts, Stories, Live, and emerging formats
• Proven ability to analyze social media analytics and translate performance data into strategies that drive measurable growth and conversions
• Exceptional written communication and copywriting skills, with the ability to adapt tone and messaging across platforms
• Strong understanding of organic social growth and digital marketing
• Self-starter who thrives in a fast-paced environment and can effectively manage changing priorities
• Strong organizational, communication, and time-management skills
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred
• Must reside in the Middle Tennessee area and be able to commute to our Franklin office at least two days per week, as well as additional days as needed for filming and team collaboration

We believe true healing is possible — and it starts at home.

Our mission is to empower individuals to transform their mind and body using time-tested, proven protocols rooted in ancient wisdom and modern science. We envision a world where chronic disease is no longer the norm and where every household is equipped with the knowledge to thrive — physically, mentally, and spiritually.

Through transformative coaching, educational courses, and a thriving community, we equip everyday people to become their own greatest health advocates.

If you’re passionate about social media, community building, and creating content that educates, inspires, and drives meaningful action, we’d love to hear from you.

To apply, copy and paste the application link below into your browser:

https://forms.gle/oAYfFy39qgVrwLPC8