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Social Media Manager Jobs in Rio Rancho, NM (NOW HIRING)

LGI Homes

Field Marketing Coordinator

Rio Rancho, NM · On-site

Strong social media and content creation skills * Digital proficiency with social media management and content editing tools * Comfortable traveling between communities and working evenings and ...

LGI Homes

Field Marketing Coordinator

Albuquerque, NM · On-site

Strong social media and content creation skills * Digital proficiency with social media management and content editing tools * Comfortable traveling between communities and working evenings and ...

LGI Homes

Field Marketing Coordinator

Albuquerque, NM · On-site

Strong social media and content creation skills * Digital proficiency with social media management and content editing tools * Comfortable traveling between communities and working evenings and ...

LGI Homes

Field Marketing Coordinator

Albuquerque, NM · On-site

Strong social media and content creation skills * Digital proficiency with social media management and content editing tools * Comfortable traveling between communities and working evenings and ...

LGI Homes

Field Marketing Coordinator

Rio Rancho, NM · On-site

Strong social media and content creation skills * Digital proficiency with social media management and content editing tools * Comfortable traveling between communities and working evenings and ...

University of New Mexico

Marketing Assistant

Albuquerque, NM · On-site

$38K - $49K/yr

This position utilizes graphic design skills daily and is responsible for supervising a student team developing creative programming, managing social media platforms, and designing marketing ...

Haltom Orthodontics

Marketing Coordinator

Albuquerque, NM

$38K - $52K/yr

This is a part-time (approx 20 hours a month) opportunity ideal for someone who enjoys social media ... Self-motivated with the ability to manage a flexible schedule Additional Information What We're ...

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All JobsSocial Media JobsSocial Media Manager JobsSocial Media Manager Jobs in Rio Rancho, NM

Social Media Manager information

See Rio Rancho, NM salary details

$22.1K

$58.5K

$98.8K

How much do social media manager jobs pay per year?

As of Jun 17, 2026, the average yearly pay for social media manager in Rio Rancho, NM is $58,484.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,800.00 and $69,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Social Media Manager, and why are they important?

To thrive as a Social Media Manager, you need expertise in digital marketing, content creation, brand strategy, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media platforms, scheduling tools like Hootsuite or Buffer, and analytics systems such as Google Analytics or native platform insights is crucial. Creativity, adaptability, strong written communication, and the ability to engage audiences are standout soft skills in this role. These skills are vital for building brand presence, fostering community engagement, and driving measurable business results through social platforms.

How does a Social Media Manager typically collaborate with other departments within a company?

A Social Media Manager frequently works alongside marketing, public relations, customer service, and product teams to ensure a unified brand message across all platforms. They coordinate campaigns, share feedback from online audiences, and align content strategies with broader business goals. Regular communication and cross-departmental meetings are common, allowing the Social Media Manager to gather insights, address customer concerns, and support product launches or events. This collaborative approach ensures that social media efforts are integrated and impactful.

What Does a Social Media Manager Do?

A social media manager oversees the creation and posting of content for their clients or employer on social media accounts. In this career, your responsibilities involve working on social media marketing campaigns and developing promotions for a product, brand, or service. You may create strategies to encourage user interactions on social media platforms and develop methods for measuring the success of social media efforts based on user data. As a manager, your duties may also include managing other social media department staff.

What does a Social Media Manager do?

A Social Media Manager is responsible for creating, curating, and managing content across an organization's social media platforms. They develop strategies to increase brand awareness, engage with followers, and drive traffic to the company's website or other online presences. In addition, they monitor social media trends, analyze performance metrics, and adjust campaigns to optimize results. Social Media Managers often collaborate with marketing, PR, and creative teams to ensure consistent brand messaging. Their role is crucial in shaping a brand's online reputation and fostering community engagement.

How much money do social media managers make a year?

Social media managers typically earn an average annual salary ranging from $50,000 to $80,000, depending on experience, location, and the size of the company. Those with specialized skills in analytics, content creation, or advertising may earn higher salaries or bonuses. Entry-level positions generally start lower, while senior roles or those in larger organizations can exceed $100,000 annually.

What is the 5 3 2 rule for social media?

The 5-3-2 rule for social media is a content strategy often used by social media managers, recommending that 50% of posts share helpful or educational content, 30% promote engagement or community building, and 20% showcase personal or brand-related updates. This approach helps maintain a balanced and engaging social media presence while building trust with the audience.

What are the qualifications to be a social media manager?

A social media manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with social media platforms, content creation, analytics tools, and strong communication abilities. Experience with digital marketing strategies and certifications such as Hootsuite or HubSpot can also be beneficial.

What is the difference between Social Media Manager vs Content Strategist?

AspectSocial Media ManagerContent Strategist
Primary FocusManaging social media platforms, posting content, engaging audiencesPlanning, developing, and overseeing content strategies across channels
Skills & CertificationsSocial media tools, analytics, communication skillsContent creation, SEO, storytelling, analytics
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent teams, marketing departments, agencies
Industry UsageWidely used in marketing, advertising, PRUsed in marketing, branding, media

While both roles involve content, the Social Media Manager primarily handles social platforms and audience engagement, whereas the Content Strategist focuses on developing comprehensive content plans across multiple channels. Both roles require strong communication and analytical skills, but their day-to-day tasks and focus areas differ.

What do you do as a social media manager?

A social media manager is responsible for creating, curating, and managing content across social media platforms to engage audiences and promote a brand or organization. They analyze performance metrics, develop strategies, and stay updated on platform algorithms and trends. Strong communication skills and familiarity with social media tools like Hootsuite or Buffer are essential for the role.
More about Social Media Manager jobs
What are the most commonly searched types of Social Media jobs in Rio Rancho, NM? The most popular types of Social Media jobs in Rio Rancho, NM are:
What job categories do people searching Social Media Manager jobs in Rio Rancho, NM look for? The top searched job categories for Social Media Manager jobs in Rio Rancho, NM are:
What cities near Rio Rancho, NM are hiring for Social Media Manager jobs? Cities near Rio Rancho, NM with the most Social Media Manager job openings:
Social Media Manager jobs near you
Infographic showing various Social Media Manager job openings in Rio Rancho, NM as of June 2026, with employment types broken down into 71% Full Time, and 29% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $58,484 per year, or $28.1 per hour.
Manager/Football Content and Strategy

Manager/Football Content and Strategy

University of New Mexico

Albuquerque, NM

Other

Posted 5 days ago

University Of New Mexico rating

8.5

Company rating: 8.5 out of 10

Based on 54 frontline employees who took The Breakroom Quiz

65th of 537 rated colleges and universities

Job description

This role will report to the Assistant AD for Creative Services and Chief of Staff in football. The ideal candidate will primarily be video focused and execute creative ideating, project management and social media content calendar for Football program. This position must multitask equally the needs for social content and recruiting needs, while often hitting both at the same time. Must be a team player that works within creative agency in athletics and collaborates with peers on execution and vision. We want a team first individual that thinks of the brand first before themselves.


Duties and Responsibilities:


  • Lead and manage year-long creative content and calendar of Lobo football program. The primary focus will be creative video production, social media strategy and branding ideation.
  • Coordinate posting and manage football social media accounts. This includes account growth, platform specific content and data reports for targeted strategizing.
  • Leverage UNM Athletics and football social media accounts to drive and increase revenues. Assist with ticketing campaigns, sponsorship fulfillment, and key announcements related to football program.
  • Lead and assist football staff with all recruiting needs internal and external. Forecast graphics, videos and presentations for coaches on social and in house. Design and create visually engaging photoshoot sets for photos and videos for visits throughout the year. This is a leadership position within football for recruiting year long.
  • Create player branded content with a focus on name, image, and likeness collateral related to sponsorship, sales, and off court exposure.
  • Coordinate content plan short term/long term for football that includes targeted content for campaigns and recruiting.
  • Assist in graphic design creation and photography when needed for social posting.
  • Lead content team for football calendar. Strategize game coverage, offseason workouts and off-field production for video and photo.
  • Develop and ideate campaigns that extend beyond digital and into local and state footprint in various distributions.
  • Work alongside Associate AD for Creative Services/Live Events to execute creative new strategies to elevate in venue experience at University Stadium.
  • In conjunction with Creative Art Director, maintain and implement visual brand amongst social, print and football facilities.
  • Oversee student employees dedicated to football content.
  • Create relationships with local, national and influencer media to collaborate and help tell our story.
  • Ideate, collaborate and implement content revenue ideas with media rights holder.
  • Assist athletic department in creative needs outside of football at various times during year when asked.
  • Find creative solutions for workflow and access internally and externally for asserts such as video storage, photo housing and design files.
  • Represents UNM Athletics on campus and external committees related to football marketing and branding campaigns.
  • Performs other duties as assigned by the Assistant AD for Creative Services.

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