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Social Media Assistant Jobs in Rio Rancho, NM (NOW HIRING)

University of New Mexico

Marketing Assistant

Albuquerque, NM · On-site

$38K - $49K/yr

Monitor and update GEO social media accounts, which cater to international, study abroad and ESL ... assets; * Assist with developing and launching effective social media campaigns/presence on ...

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Social Media Assistant information

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$8

$22

$34

How much do social media assistant jobs pay per hour?

As of Aug 8, 2026, the average hourly pay for social media assistant in Rio Rancho, NM is $22.23, according to ZipRecruiter salary data. Most workers in this role earn between $17.16 and $26.92 per hour, depending on experience, location, and employer.

What is a social media assistant?

Social media assistants are professionals who support the management of an organization’s or individual’s social media presence. Their duties often include creating and scheduling posts, monitoring engagement, responding to comments and messages, and analyzing metrics to optimize future content. They help ensure that social media accounts remain active, relevant, and aligned with branding and marketing goals. Social media assistants work closely with marketing teams to implement campaigns and may use various tools to streamline their workflow.

How does a social media assistant typically collaborate with other team members or departments?

A Social Media Assistant often works closely with content creators, graphic designers, marketing managers, and sometimes customer service teams. Collaboration is key, as you may need to coordinate to schedule posts, ensure brand consistency, and respond to online inquiries. Regular meetings or check-ins are common to align on campaign strategies and upcoming promotions. This cross-functional interaction helps the Social Media Assistant stay informed and effectively contribute to the overall marketing goals.

What is the difference between Social Media Assistant vs Content Coordinator?

AspectSocial Media AssistantContent Coordinator
Primary FocusManaging social media platforms, scheduling posts, engaging with followersPlanning, creating, and overseeing content across multiple channels
Required SkillsSocial media tools, communication, basic graphic designContent creation, editing, strategic planning
Work EnvironmentDigital marketing teams, social media agenciesMarketing departments, media agencies
Common CertificationsSocial media marketing certifications, digital marketing coursesContent marketing certifications, writing and editing courses

While both roles involve content creation and digital communication, a Social Media Assistant primarily manages social media accounts and engagement, whereas a Content Coordinator oversees broader content strategies and production across various platforms. The roles often overlap but differ in scope and focus.

What does a social media assistant do?

A social media assistant is a media marketing professional who helps oversee a company’s or client’s social media presence. In this job, you may work for a company or in a marketing firm that serves many clients. As a social media assistant, your responsibilities include researching competitive brands or markets, developing and executing social media campaigns that drive business, and create an online voice or image for the client that is desirable and reaches the company’s targeted demographic.

Can a social media assistant work remotely?

Yes, many social media assistant roles can be performed remotely, especially those focused on content creation, scheduling, and engagement that rely on digital tools like social media platforms and management software. Employers often offer remote options to accommodate flexible schedules and diverse locations, though some positions may require occasional in-person meetings or on-site work depending on the company.

What are the key skills and qualifications needed to thrive as a social media assistant, and why are they important?

To thrive as a Social Media Assistant, you need a good grasp of content creation, copywriting, social media strategy, and typically a relevant degree or experience in marketing or communications. Familiarity with platforms like Instagram, Facebook, Twitter, scheduling tools (such as Hootsuite or Buffer), and basic analytics is essential. Strong organizational skills, creativity, and effective communication set standout candidates apart in this role. These skills ensure engaging brand presence, consistent content delivery, and valuable audience engagement across multiple channels.

How much do social media assistants earn?

Social media assistants typically earn between $15 and $25 per hour, depending on experience, location, and the complexity of tasks. Entry-level roles may start at the lower end, while experienced assistants with skills in analytics and content creation can earn higher wages.
More about Social Media Assistant jobs
What are the most commonly searched types of Social Media jobs in Rio Rancho, NM? The most popular types of Social Media jobs in Rio Rancho, NM are:
What cities near Rio Rancho, NM are hiring for Social Media Assistant jobs? Cities near Rio Rancho, NM with the most Social Media Assistant job openings:
Social Media Assistant jobs near you
Infographic showing various Social Media Assistant job openings in Rio Rancho, NM as of July 2026, with employment types broken down into 1% As Needed, 74% Full Time, 22% Part Time, 1% Temporary, and 2% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $46,236 per year, or $22.2 per hour.

Social Media Marketing Intern

University of New Mexico

Albuquerque, NM

$14.50 - $18.75/hr

Internship

Posted 26 days ago

University Of New Mexico rating

8.4

Company rating: 8.4 out of 10

Based on 55 frontline employees who took The Breakroom Quiz

95th of 616 rated colleges and universities

Job description


Working at Popejoy Hall, this position will focus on creating engaging digital content, supporting social media strategy, and promoting Popejoy Hall events through creative storytelling.
Assist with creating, scheduling, and publishing engaging content for Popejoy Hall's social media platforms, including Instagram, TikTok, and Facebook. Capture photo and video content during performances, events, and outreach programs for use across digital channels. Assist with writing and developing social media campaigns that increase awareness and engagement for upcoming performances and educational initiatives. Monitor social media trends and recommend content ideas that resonate with our audiences. Help to research trends, write captions, and short-form content. Assist with preparing, printing, and distributing posters on campus and throughout the community. Represent Popejoy Hall at on- and off-campus outreach events and tabling opportunities to promote performances and educational programs. Other duties as assigned.

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