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Social Media Manager Jobs in Rio Rancho, NM (NOW HIRING)

Varsity Tutors

Social Networking Tutor

Albuquerque, NM · Remote

$40/hr

Familiar with social media literacy curricula and common challenges such as privacy management, distinguishing professional from personal content, and understanding platform algorithms. Adapts ...

Tribune Media

News Anchor/MMJ

Albuquerque, NM · On-site

Work with management to enterprise and develop stories daily * Demonstrate compelling storytelling using dynamic live shots and stand-ups, creative graphics, and use of digital and social media ...

Varsity Tutors

Digital Media Tutor

Albuquerque, NM · Remote

$40/hr

... digital workflow management. Guides students through creating graphics for social platforms ... Familiar with digital media curricula and common challenges such as keeping pace with evolving ...

Crossroads Hyundai

Floor/Internet Manager

Santa Fe, NM

$100K - $180K/yr

Responsibilities: - Oversee the online presence of 2Auto Group, including maintaining the dealership website, managing online advertisements, and monitoring social media platforms. - Manage the floor ...

Crossroads Hyundai

Floor/Internet Manager

Santa Fe, NM

$100K - $180K/yr

Responsibilities: - Oversee the online presence of 2Auto Group, including maintaining the dealership website, managing online advertisements, and monitoring social media platforms. - Manage the floor ...

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All JobsSocial Media JobsSocial Media Manager JobsSocial Media Manager Jobs in Rio Rancho, NM

Social Media Manager information

See Rio Rancho, NM salary details

$22.1K

$58.5K

$98.8K

How much do social media manager jobs pay per year?

As of Jun 17, 2026, the average yearly pay for social media manager in Rio Rancho, NM is $58,484.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,800.00 and $69,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Social Media Manager, and why are they important?

To thrive as a Social Media Manager, you need expertise in digital marketing, content creation, brand strategy, and analytics, often supported by a degree in marketing, communications, or a related field. Familiarity with social media platforms, scheduling tools like Hootsuite or Buffer, and analytics systems such as Google Analytics or native platform insights is crucial. Creativity, adaptability, strong written communication, and the ability to engage audiences are standout soft skills in this role. These skills are vital for building brand presence, fostering community engagement, and driving measurable business results through social platforms.

How does a Social Media Manager typically collaborate with other departments within a company?

A Social Media Manager frequently works alongside marketing, public relations, customer service, and product teams to ensure a unified brand message across all platforms. They coordinate campaigns, share feedback from online audiences, and align content strategies with broader business goals. Regular communication and cross-departmental meetings are common, allowing the Social Media Manager to gather insights, address customer concerns, and support product launches or events. This collaborative approach ensures that social media efforts are integrated and impactful.

What Does a Social Media Manager Do?

A social media manager oversees the creation and posting of content for their clients or employer on social media accounts. In this career, your responsibilities involve working on social media marketing campaigns and developing promotions for a product, brand, or service. You may create strategies to encourage user interactions on social media platforms and develop methods for measuring the success of social media efforts based on user data. As a manager, your duties may also include managing other social media department staff.

What does a Social Media Manager do?

A Social Media Manager is responsible for creating, curating, and managing content across an organization's social media platforms. They develop strategies to increase brand awareness, engage with followers, and drive traffic to the company's website or other online presences. In addition, they monitor social media trends, analyze performance metrics, and adjust campaigns to optimize results. Social Media Managers often collaborate with marketing, PR, and creative teams to ensure consistent brand messaging. Their role is crucial in shaping a brand's online reputation and fostering community engagement.

How much money do social media managers make a year?

Social media managers typically earn an average annual salary ranging from $50,000 to $80,000, depending on experience, location, and the size of the company. Those with specialized skills in analytics, content creation, or advertising may earn higher salaries or bonuses. Entry-level positions generally start lower, while senior roles or those in larger organizations can exceed $100,000 annually.

What is the 5 3 2 rule for social media?

The 5-3-2 rule for social media is a content strategy often used by social media managers, recommending that 50% of posts share helpful or educational content, 30% promote engagement or community building, and 20% showcase personal or brand-related updates. This approach helps maintain a balanced and engaging social media presence while building trust with the audience.

What are the qualifications to be a social media manager?

A social media manager typically needs a bachelor's degree in marketing, communications, or a related field. Relevant skills include proficiency with social media platforms, content creation, analytics tools, and strong communication abilities. Experience with digital marketing strategies and certifications such as Hootsuite or HubSpot can also be beneficial.

What is the difference between Social Media Manager vs Content Strategist?

AspectSocial Media ManagerContent Strategist
Primary FocusManaging social media platforms, posting content, engaging audiencesPlanning, developing, and overseeing content strategies across channels
Skills & CertificationsSocial media tools, analytics, communication skillsContent creation, SEO, storytelling, analytics
Work EnvironmentMarketing teams, digital agencies, in-house marketingContent teams, marketing departments, agencies
Industry UsageWidely used in marketing, advertising, PRUsed in marketing, branding, media

While both roles involve content, the Social Media Manager primarily handles social platforms and audience engagement, whereas the Content Strategist focuses on developing comprehensive content plans across multiple channels. Both roles require strong communication and analytical skills, but their day-to-day tasks and focus areas differ.

What do you do as a social media manager?

A social media manager is responsible for creating, curating, and managing content across social media platforms to engage audiences and promote a brand or organization. They analyze performance metrics, develop strategies, and stay updated on platform algorithms and trends. Strong communication skills and familiarity with social media tools like Hootsuite or Buffer are essential for the role.
More about Social Media Manager jobs
What are the most commonly searched types of Social Media jobs in Rio Rancho, NM? The most popular types of Social Media jobs in Rio Rancho, NM are:
What job categories do people searching Social Media Manager jobs in Rio Rancho, NM look for? The top searched job categories for Social Media Manager jobs in Rio Rancho, NM are:
What cities near Rio Rancho, NM are hiring for Social Media Manager jobs? Cities near Rio Rancho, NM with the most Social Media Manager job openings:
Social Media Manager jobs near you
Infographic showing various Social Media Manager job openings in Rio Rancho, NM as of June 2026, with employment types broken down into 71% Full Time, and 29% Part Time. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $58,484 per year, or $28.1 per hour.
Social Media Manager

Social Media Manager

Sandia Resort and Casino

Albuquerque, NM • On-site

$77K - $91K/yr

Full-time

Posted 18 days ago

Sandia Resort & Casino rating

8.3

Company rating: 8.3 out of 10

Based on 5 frontline employees who took The Breakroom Quiz

11th of 136 rated casinos

Job description

Position Summary
Oversee the daily management and strategic growth of multiple social media accounts across various platforms for the Sandia Resort and Casino and the Pueblo of Sandia. The ideal candidate is a collaborative team player and a strategic thinker with a proven track record of managing and growing social media.
Our philosophy is built on the principles of integrity, fairness, collaboration, communication, and recognition for performance excellence. Meeting all performance standards leads to attracting and retaining a qualified workforce, provides opportunities for qualified team members, and contributes towards the ongoing success of the Pueblo of Sandia today and in the future.
Essential Duties and Responsibilities
  1. Responsible for creating and updating graphic and video content for all digital social media and mobile app projects (e.g., Instagram, TikTok, Facebook, YouTube).
  2. Creating, updating and supervising social media and mobile app postings throughout the digital and social media presence.
  3. Partners with Marketing Manager for the creation of graphics and video content for social media projects such as posting content (text/images/video) from events as they happen or pre/post event messaging, updating mobile apps, digital promotional ads and online multimedia marketing materials.
  4. Manages Sandia Resort & Casino Website and all digital and social media sites. Supports Sandia Pueblo website and social media (on an as needed basis).
  5. Provides digital social media updates and oversees in-room experience in the hotel, spa, and golf venues.
  6. Captures analytics of Social Media initiatives for reporting purposes.
  7. Monitor platform analytics to track growth and engagement. Stay updated on emerging trends, platforms and technologies within social and digital marketing.

Additional Responsibilities
  1. Create content that resonates with the interests of Sandia Pueblo and Resort & Casino audience and unique to the typical interactions of each channel.
  2. Research current trends and audience preferences in order to create relevant content.
  3. Facilitate and engage in online conversations with customers, including responding to queries or questions from customers.
  4. Maintains and updates, as needed, Resort & Casino Mobile Application.
  5. Measure, record and monitor SEO and performance of social media accounts.
  6. Stay abreast of all the social media updates, modifications and emerging social media sites and trends.
  7. Counsel co-workers on how to make use of social media with the highest success rate.
  8. Develop and implement an optimal posting schedule, taking into consideration metrics and customer engagement.
  9. Suggest and research new ways to attract or engage customers, including long- and short-form social media messages, promotions, contests or other methods.
  10. Assists the marketing department managers with coordinating and attending promotions, entertainment, special events, etc. as needed.
  11. Performs additional duties and responsibilities as necessary or assigned.

Key Performance Indicators
This position has Key Performance Indicators (KPI's) identified as a measurement of success. KPI's will be shared with all team members who work in this job title and feedback will be provided regarding the successful completion of the KPI's as part of the performance review process.
Knowledge, Skills, and Abilities
  1. Strong business communications skills
  2. Proven experience in reviewing and developing promotional materials and collateral
  3. Strong track record of understanding market dynamics and responding in a pro-active manner to assure achievement of business objectives
  4. Experience analyzing marketing programs, strategies and initiatives for recommendations on pricing and promotions
  5. Ability to create effective internal and external working relationships
  6. Ability to work a flexible schedule including nights, weekends and holidays
  7. Ability to draft reports and give oral and written presentations
  8. Knowledge of the casino entertainment industry
  9. Experience with advertising and/or direct marketing campaigns
  10. Experience with marketing promotions and/or special events.

Education and Experience
Required:
  1. Bachelor's degree in marketing, Business, Advertising or related field and four (4) years' experience managing social media accounts professionally.
  2. Proven experience collaborating with creative teams
  3. Proficiency in content creation tools (Canva, Adobe Creative Suite, CapCut, etc.)
  4. High level of familiarity with various social media spaces and trends
  5. Familiarity with online marketing strategies and how to implement these strategies
  6. Proven experience as a social media creator
  7. Strong copywriting, grammar and visual storytelling ability

Preferred:
  1. 4-8 years' experience in managing business social media presence
  2. Proven Analytical, multitasking and communication skills
  3. Proficiency in keyword research, SEO and Google Analytics
  4. Working knowledge of online marketing channels and strategies
  5. Working knowledge of social media audiences and marketing drivers for demographic/digital segmentation
  6. Aptitude at delivering creative content (image, video and text)

License/Certifications/Registrations
  1. Must be able to obtain and maintain the required Gaming License.
  2. Must possess and maintain a valid, unrestricted New Mexico Driver's License.
  3. Must be able to successfully pass a stringent background investigation.
  4. Will require a pre-employment and random drug screening.

Physical Requirements/Working Conditions
The following selected physical activities are required to perform the essential functions of this position
Physical Requirement
Description
Balancing
Maintaining body equilibrium to prevent falling and walking, standing, or crouching on narrow, slippery, or erratically moving surfaces. This factor is important if the amount of balancing exceeds that needed for ordinary locomotion and maintenance of body equilibrium.
Crouching
Bending the body downward and forward by bending leg and spine.
Feeling
Perceiving attributes of objects, such as size, shape, temperature, or texture by touching with skin, particularly that of fingertips.
Finger Dexterity
Picking, pinching, typing or otherwise working, primarily with fingers rather than with the whole hand as in handling.
Grasping
Applying pressure to an object with the fingers and palm.
Hearing
Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.
Kneeling
Bending legs at knee to come to a rest on knee or knees.
Lifting
Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. This factor is important if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles. (Up to 10 lbs.)
Pulling
Using upper extremities to exert force to draw, haul, or tug objects in a sustained motion. (Up to 10 lbs.)
Pushing
Using upper extremities to press against something with steady force to thrust forward, downward, or outward. (Up to 10 lbs.)
Reaching
Extending hand(s) and arm(s) in any direction.
Seeing
The ability to perceive the nature of objects by the eye.
Walking
Job requirements include, in the performance of duties, walking throughout the work area, on various work surfaces throughout internal or external locations.
Sitting
Particularly for sustained periods of time.
Standing
Particularly for sustained periods of time.
Stooping
Bending body downward and forward by bending spine at the waist. This factor is important if it occurs to a considerable degree and requires full motion of the lower extremities and back muscles.
Talking
Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.
List Working Conditions Required:
  1. Work hours subject to change with overtime work required to work various shifts, including weekends and holidays as needed. Must be able to work long hours.
  2. Subject to public exposure including elevated noise levels, smoke, outdoor weather conditions.
  3. Tasks may be performed on uneven, inclined, hard and soft carpeted floors, cement structures and surfaces.
  4. Duties may involve walking, standing for long periods of time, sitting, and crouching.
  5. Specific required movements include the following:• Trunk-bend, twist, rotate, push, pull, and carry.• Arms-reach, push, pull, lift, twist, and rotate.• Legs-lift, push, pull, twist, and rotate.• Hands-grasp, manipulate, bilateral coordination, overall and finger dexterity• Eye and hand coordination

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