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Social Media Director Jobs in Rio Rancho, NM (NOW HIRING)

Legacy Church

Social Media Coordinator

Albuquerque, NM · On-site

Graphics Director About the Role Legacy Academy is looking for a creative, dependable Social Media Coordinator to help tell the everyday story of our Christ-centered school community. This part-time ...

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Social Media Director information

See Rio Rancho, NM salary details

$27.7K

$88.9K

$141.6K

How much do social media director jobs pay per year?

As of Sep 14, 2026, the average yearly pay for social media director in Rio Rancho, NM is $88,894.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,100.00 and $111,000.00 per year, depending on experience, location, and employer.

What does a social media director do?

A Social Media Director is responsible for overseeing an organization's overall social media strategy and presence across multiple platforms. They lead social media teams, plan campaigns, analyze engagement data, and ensure the brand's voice is consistent and effective online. Their role includes collaborating with marketing, PR, and creative departments to create compelling content that aligns with business goals. Additionally, they monitor trends, manage budgets, and often handle crisis communication on social channels.

What are the key skills and qualifications needed to thrive as a social media director?

To thrive as a Social Media Director, you need expertise in digital marketing strategy, content creation, analytics, and a deep understanding of various social media platforms, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, and advertising platforms such as Facebook Ads Manager is essential. Strong leadership, creativity, and excellent communication skills set top candidates apart in this role. These skills and qualities are crucial for driving brand engagement, managing teams, and achieving measurable business growth through social media channels.

How does a social media director typically collaborate with other departments within a company?

A Social Media Director works closely with various departments, such as marketing, public relations, and customer service, to ensure that brand messaging is consistent across all platforms. They often coordinate with creative teams to develop engaging content and partner with analytics teams to measure campaign performance. Regular cross-departmental meetings and collaborative planning sessions are common to align on business objectives, product launches, and promotional events. This collaborative approach helps maximize the impact of social media strategies and ensures that organizational goals are met.

What is the difference between Social Media Director vs Social Media Manager?

AspectSocial Media DirectorSocial Media Manager
ResponsibilitiesOversees overall social media strategy, brand positioning, and team leadershipExecutes daily content creation, posting, and engagement activities
Required SkillsStrategic planning, leadership, analytics, and cross-department coordinationContent creation, community management, analytics, and platform-specific skills
Work EnvironmentSenior-level, often in marketing or communications departmentsOperational role, often reporting to the director or marketing manager
Common UsageUsed in larger organizations with dedicated teamsFound in small to medium businesses and agencies

The main difference between a Social Media Director and a Social Media Manager lies in scope and seniority. The director focuses on strategic planning and leadership, while the manager handles daily content execution. Both roles require strong social media skills, but the director's role is more about guiding overall brand presence.

More about Social Media Director jobs

What are the most commonly searched types of Social Media jobs in Rio Rancho, NM?

The most popular types of Social Media jobs in Rio Rancho, NM are:

What job categories do people searching Social Media Director jobs in Rio Rancho, NM look for?

The top searched job categories for Social Media Director jobs in Rio Rancho, NM are:

What cities near Rio Rancho, NM are hiring for Social Media Director jobs?

Cities near Rio Rancho, NM with the most Social Media Director job openings:

Social Media Director jobs near you
Infographic showing various Social Media Director job openings in Rio Rancho, NM as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 73% Full Time, 20% Part Time, 1% Temporary, and 4% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $85,236 per year, or $41 per hour.

Social Media Associate

Albuquerque, NM

University of New Mexico
See more jobs at University of New Mexicoexternal

Full-time

Posted 11 days ago

University Of New Mexico rating

8.0

Company rating: 8.0 out of 10

Based on 58 frontline employees who took The Breakroom Quiz

Job description

**WE ARE ACCEPTING APPLICATIONS FOR THIS POSITION FROM ALL STUDENTS REGARDLESS OF WORK STUDY AWARD**

Application Instructions: 
Please attach a cover letter, resume, and portfolio with examples of work.
About UCAM (University Communications and Marketing)

At UCAM, we work hard to showcase UNM's extraordinary accomplishments, serve the greater UNM community and work to build national and international awareness of the University. Our team of talented communication, marketing and web professionals welcomes the opportunity to collaborate with all Lobos. We hope to work with you soon!

About Social Media at UNM

We work towards a creative strategy to create connections between Lobos via the UNM main campus social media platforms. Sometimes, we have a good time while doing it.

About Social Media Associate 

Day-to-day we often assume the hats of writers, photographers, producers, designers, listeners, and innovators. We're tasked with understanding our University's diverse and vibrant culture and all that entails. We have a responsibility to serve as a primary communication tool for Lobos.

About YOU

You don't just see yourself as a leader amongst the Pack, you have concrete examples of how you are one. You speak your mind, ask questions, and consider ways to integrate a big-picture strategy into everyday tasks and content creation. You find joy in sourcing and creating content that inspires and engages others. You like to talk about identifying patterns of behaviors that lead to creative data-driven strategy decisions. You're ready to teach just as much as you're always ready to learn. More than anything, you love UNM and the community of Lobos which make it the most unique University in the world. 

What you'll do day-to-day

  • Manage social media listening and data collection to inform strategy for communications and marketing
  • Design social assets
  • Identify, create, and capture shareable moments related to UNM's community Consult on social media and marketing projects 
  • Contribute to the content calendar
  • Manage a project to improve professional development areas you have identified and discussed with the Assistant Director of University Marketing, Digital Strategy.
  • Assist the Assistant Director of University Marketing, Digital Strategy with correspondence, content production, and calendar management, development of engaging creative that accomplishes UCAM's strategic goals, and other tasks
  • Some copywriting and editing
  • Light video editing 

Minimum Qualifications

Enrolled in a degree-seeking program at UNM, Enrolled at least half-time (6 hours) at UNM for fall and spring semesters (Audit hours do not count), and if Work Study, you must meet Satisfactory Academic Progress. 


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