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Social Media Director Jobs in Rio Rancho, NM (NOW HIRING)

University of New Mexico

Marketing Assistant

Albuquerque, NM · On-site

$18.27 - $23.50/hr

  • Medical

  • Dental

  • Vision

  • Life

Direct professional experience in social media marketing. * Direct professional experience in public speaking. Additional Requirements Campus Main - Albuquerque, NM Department New Mexico Union ...

University of New Mexico

Marketing Assistant

Albuquerque, NM · On-site

$38K - $49K/yr

... social media platforms, and designing marketing/promotional materials that effectively communicate with a diverse student audience. The Marketing Assistant position reports directly to the Director ...

University of New Mexico

Marketing Assistant

Albuquerque, NM

$38K - $49K/yr

... social media platforms, and designing marketing/promotional materials that effectively communicate with a diverse student audience. The Marketing Assistant position reports directly to the Director ...

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All JobsSocial Media JobsSocial Media Director JobsSocial Media Director Jobs in Rio Rancho, NM

Social Media Director information

See Rio Rancho, NM salary details

$26.6K

$85.2K

$135.7K

How much do social media director jobs pay per year?

As of Aug 17, 2026, the average yearly pay for social media director in Rio Rancho, NM is $85,236.00, according to ZipRecruiter salary data. Most workers in this role earn between $58,600.00 and $106,400.00 per year, depending on experience, location, and employer.

What does a social media director do?

A Social Media Director is responsible for overseeing an organization's overall social media strategy and presence across multiple platforms. They lead social media teams, plan campaigns, analyze engagement data, and ensure the brand's voice is consistent and effective online. Their role includes collaborating with marketing, PR, and creative departments to create compelling content that aligns with business goals. Additionally, they monitor trends, manage budgets, and often handle crisis communication on social channels.

What are the key skills and qualifications needed to thrive as a social media director?

To thrive as a Social Media Director, you need expertise in digital marketing strategy, content creation, analytics, and a deep understanding of various social media platforms, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, and advertising platforms such as Facebook Ads Manager is essential. Strong leadership, creativity, and excellent communication skills set top candidates apart in this role. These skills and qualities are crucial for driving brand engagement, managing teams, and achieving measurable business growth through social media channels.

How does a social media director typically collaborate with other departments within a company?

A Social Media Director works closely with various departments, such as marketing, public relations, and customer service, to ensure that brand messaging is consistent across all platforms. They often coordinate with creative teams to develop engaging content and partner with analytics teams to measure campaign performance. Regular cross-departmental meetings and collaborative planning sessions are common to align on business objectives, product launches, and promotional events. This collaborative approach helps maximize the impact of social media strategies and ensures that organizational goals are met.

What is the difference between Social Media Director vs Social Media Manager?

AspectSocial Media DirectorSocial Media Manager
ResponsibilitiesOversees overall social media strategy, brand positioning, and team leadershipExecutes daily content creation, posting, and engagement activities
Required SkillsStrategic planning, leadership, analytics, and cross-department coordinationContent creation, community management, analytics, and platform-specific skills
Work EnvironmentSenior-level, often in marketing or communications departmentsOperational role, often reporting to the director or marketing manager
Common UsageUsed in larger organizations with dedicated teamsFound in small to medium businesses and agencies

The main difference between a Social Media Director and a Social Media Manager lies in scope and seniority. The director focuses on strategic planning and leadership, while the manager handles daily content execution. Both roles require strong social media skills, but the director's role is more about guiding overall brand presence.

More about Social Media Director jobs

What are the most commonly searched types of Social Media jobs in Rio Rancho, NM?

The most popular types of Social Media jobs in Rio Rancho, NM are:

What job categories do people searching Social Media Director jobs in Rio Rancho, NM look for?

The top searched job categories for Social Media Director jobs in Rio Rancho, NM are:

What cities near Rio Rancho, NM are hiring for Social Media Director jobs?

Cities near Rio Rancho, NM with the most Social Media Director job openings:

Social Media Director jobs near you
Infographic showing various Social Media Director job openings in Rio Rancho, NM as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 73% Full Time, 20% Part Time, 1% Temporary, and 4% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $85,236 per year, or $41 per hour.

Social Media Specialist

Indian Pueblo Cultural Center

Albuquerque, NM • Hybrid

Full-time

Posted 9 days ago

Job description

Social Media Specialist - Bring Stories to Life. Build Communities. Inspire Engagement.

The Indian Pueblo Cultural Center/Indian Pueblos Marketing, Inc. (IPCC/IPMI) is seeking a creative, energetic, and highly organized Social Media Specialist to help grow our digital presence across a diverse portfolio of brands. If you're passionate about creating engaging content, staying ahead of social media trends, and building meaningful online communities, we'd love to hear from you.

In this role, you'll combine creativity with strategy-developing compelling content, capturing authentic stories, engaging with audiences, and supporting integrated marketing campaigns that strengthen brand awareness and drive engagement. You'll work alongside a collaborative marketing team while helping showcase the unique experiences, destinations, and initiatives that make IPCC and our campus exceptional.

This is requires a flexible schedule to support content creation, live event coverage, and brand activations during evenings, weekends, and holidays, as needed.

What You'll DoCreate Content That Connects
  • Develop, create, schedule, and publish engaging social-first content across multiple social media platforms.
  • Produce compelling photography, video, reels, stories, graphics, and written content that reflects each brand's unique voice.
  • Capture on-site content at events, community activities, promotions, and IPMI locations.
  • Edit photos and videos using Adobe Creative Cloud and other approved creative tools.
  • Repurpose existing content into new formats to maximize reach and engagement.
  • Maintain an organized digital asset library of photography, video, graphics, and user-generated content.
Grow and Engage Online Communities
  • Manage the daily execution of social media activities across all IPMI brands and platforms.
  • Monitor comments, direct messages, reviews, and mentions while providing timely, professional responses.
  • Foster authentic engagement and meaningful conversations with online audiences.
  • Escalate customer service concerns or reputation issues to the appropriate internal teams.
  • Monitor industry trends, competitor activity, and emerging social conversations.
Drive Performance Through Strategy
  • Execute social media content calendars aligned with marketing campaigns and business objectives.
  • Adapt content for each platform based on audience behavior and best practices.
  • Track audience growth, engagement, and campaign performance.
  • Analyze key performance metrics and prepare regular reports with actionable recommendations.
  • Stay current on platform updates, emerging technologies, and social media trends to continuously improve results.
Collaborate Across the Organization
  • Partner with marketing, operations, and internal stakeholders to support promotions, campaigns, and special events.
  • Coordinate content approvals and ensure consistency with brand standards.
  • Support paid social media campaigns with creative assets and audience insights.
  • Gather stories, promotions, and content opportunities from multiple business locations.
Support Brand Excellence
  • Utilize approved Artificial Intelligence (AI) tools to improve workflow efficiencies and content development in accordance with company policies.
  • Ensure compliance with brand standards, copyright requirements, privacy regulations, and social media policies.
  • Support additional marketing initiatives and special projects as assigned.
What You'll BringRequired Qualifications
  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
  • Three (3) years of professional experience managing social media channels and creating content for a business, agency, organization, or brand.
  • Ability to successfully pass a pre-employment drug/alcohol screening and background investigation.
Preferred Skills & Experience

We're looking for someone who is both creative and analytical with a passion for digital storytelling and audience engagement. Successful candidates will have:

  • Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging social platforms.
  • Experience creating high-quality photography, graphics, reels, and short-form video.
  • Proficiency with Adobe Creative Cloud, including Photoshop, Lightroom, Premiere Pro, and Acrobat.
  • Experience using approved AI tools to enhance creativity and workflow efficiency.
  • Knowledge of social media scheduling, publishing, and management platforms.
  • Experience interpreting social media analytics and performance metrics.
  • Outstanding writing, editing, proofreading, and storytelling skills.
  • Excellent organizational and project management abilities with strong attention to detail.
  • Strong interpersonal and communication skills with the ability to collaborate across departments.
  • Ability to manage multiple priorities in a fast-paced environment while maintaining exceptional quality and customer service.
Work Environment

This position is primarily based in an office environment but regularly requires work at IPMI properties, community events, and promotional activities. The role includes content creation in dynamic settings and requires flexibility to meet campaign deadlines and provide live event coverage. Evening, weekend, and holiday work is required as business needs dictate.

Why Join IPCC/IPMI?

At the Indian Pueblo Cultural Center/Indian Pueblos Marketing, Inc., you'll have the opportunity to tell meaningful stories, celebrate culture and community, and help shape the digital presence of an organization dedicated to creating memorable experiences. You'll join a collaborative marketing team where creativity, innovation, and authentic storytelling are valued every day.

Indian Pueblos Marketing, Inc. is an Equal Opportunity Employer. Native American preference will be given in accordance with applicable law.

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