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Social Media Director Jobs in Rio Rancho, NM (NOW HIRING)

Tribune Media

News Anchor

Albuquerque, NM · On-site

Interacts with viewers/users on social media sites. Requirements & Skills: * Broadcast Journalism ... Experience guiding, directing and motivating others. * Ability to identify the developmental needs ...

Nexstar Media Group

News Anchor

Albuquerque, NM · On-site

Interacts with viewers/users on social media sites. Requirements & Skills: * Broadcast Journalism ... Experience guiding, directing and motivating others. * Ability to identify the developmental needs ...

University of New Mexico

Communications Intern

Albuquerque, NM · Remote

$14.50 - $19.50/hr

... social media content, drafting program updates, and assisting with communications materials. Working with the Communications Director, the intern will turn program activity into content that supports ...

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Social Media Director information

See Rio Rancho, NM salary details

$27.7K

$88.9K

$141.6K

How much do social media director jobs pay per year?

As of Sep 14, 2026, the average yearly pay for social media director in Rio Rancho, NM is $88,894.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,100.00 and $111,000.00 per year, depending on experience, location, and employer.

What does a social media director do?

A Social Media Director is responsible for overseeing an organization's overall social media strategy and presence across multiple platforms. They lead social media teams, plan campaigns, analyze engagement data, and ensure the brand's voice is consistent and effective online. Their role includes collaborating with marketing, PR, and creative departments to create compelling content that aligns with business goals. Additionally, they monitor trends, manage budgets, and often handle crisis communication on social channels.

What are the key skills and qualifications needed to thrive as a social media director?

To thrive as a Social Media Director, you need expertise in digital marketing strategy, content creation, analytics, and a deep understanding of various social media platforms, often supported by a degree in marketing, communications, or a related field. Familiarity with tools like Hootsuite, Sprout Social, Google Analytics, and advertising platforms such as Facebook Ads Manager is essential. Strong leadership, creativity, and excellent communication skills set top candidates apart in this role. These skills and qualities are crucial for driving brand engagement, managing teams, and achieving measurable business growth through social media channels.

How does a social media director typically collaborate with other departments within a company?

A Social Media Director works closely with various departments, such as marketing, public relations, and customer service, to ensure that brand messaging is consistent across all platforms. They often coordinate with creative teams to develop engaging content and partner with analytics teams to measure campaign performance. Regular cross-departmental meetings and collaborative planning sessions are common to align on business objectives, product launches, and promotional events. This collaborative approach helps maximize the impact of social media strategies and ensures that organizational goals are met.

What is the difference between Social Media Director vs Social Media Manager?

AspectSocial Media DirectorSocial Media Manager
ResponsibilitiesOversees overall social media strategy, brand positioning, and team leadershipExecutes daily content creation, posting, and engagement activities
Required SkillsStrategic planning, leadership, analytics, and cross-department coordinationContent creation, community management, analytics, and platform-specific skills
Work EnvironmentSenior-level, often in marketing or communications departmentsOperational role, often reporting to the director or marketing manager
Common UsageUsed in larger organizations with dedicated teamsFound in small to medium businesses and agencies

The main difference between a Social Media Director and a Social Media Manager lies in scope and seniority. The director focuses on strategic planning and leadership, while the manager handles daily content execution. Both roles require strong social media skills, but the director's role is more about guiding overall brand presence.

More about Social Media Director jobs

What are the most commonly searched types of Social Media jobs in Rio Rancho, NM?

The most popular types of Social Media jobs in Rio Rancho, NM are:

What job categories do people searching Social Media Director jobs in Rio Rancho, NM look for?

The top searched job categories for Social Media Director jobs in Rio Rancho, NM are:

What cities near Rio Rancho, NM are hiring for Social Media Director jobs?

Cities near Rio Rancho, NM with the most Social Media Director job openings:

Social Media Director jobs near you
Infographic showing various Social Media Director job openings in Rio Rancho, NM as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 73% Full Time, 20% Part Time, 1% Temporary, and 4% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $85,236 per year, or $41 per hour.

Marketing and Graphic Design Assistant

Albuquerque, NM • On-site

University of New Mexico
See more jobs at University of New Mexicoexternal

$38K - $49K/yr

Full-time

Posted 13 days ago

University Of New Mexico rating

8.0

Company rating: 8.0 out of 10

Based on 58 frontline employees who took The Breakroom Quiz

Job description

This position will work directly with the Marketing and Communications Department at the UNM Foundation, Inc. Primary tasks include:
Responsibilities:
Assisting with design/layout, writing and editing of documents and marketing materials.
Uses online programs to lay out, schedule and monitor broadcast emails on behalf of the Foundation and other departments.
Makes website updates, including changing, editing/proofing, and auditing web content.
Regularly audits website for edits, current content, broken links, etc.
Designs graphic elements, including, but not limited to, advertisements, documents, website images, social media images and other elements as needed.
Under supervision/direction of Content Development and Digital Marketing Project Officer and/or Associate Managing Director, participates in social media communications to promote the Foundation's mission and vision.
Communications by telephone, email and in person with internal and external customers to clarify and make decisions regarding broadcast email requests.
Participates in photography and videography efforts for website, social media and other uses as identified by the Managing Director and/or Associate Managing Director.
Basic office support work as assigned (forms preparation, research for purchasing projects, creating lists, creating spreadsheets, maintaining lists, etc.)
May provide support for promotional special events.
Performs miscellaneous job-related duties as assigned.

Knowledge & Skills
Ability to create graphic design from completion
Knowledge of various graphic file formats
Ability to work in job tracking software
Ability to multi-task in a fast-paced environment
Ability to manage time and establishing priorities
Strong work ethic
Strong interpersonal skills and the ability to work effectively in a collaborative environment
Strong written composition and editorial skills
Proficient in Adobe Creative Suite including InDesign, Illustrator, Photoshop, and Acrobat Professional, MS Office suite, including Word, Excel, and PowerPoint.
Familiar with WordPress, and/or HTML (preferred).
Must respect and adhere to UNMF policies regarding the need for confidentiality of UNMF donors and colleagues.


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