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Social Media Marketing Manager Jobs in Rio Rancho, NM

University of New Mexico

Marketing Assistant

Albuquerque, NM · On-site

$18.27 - $23.50/hr

  • Medical

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Marketing Assistant/Unit Requisition ID req36870 Working Title Marketing Assistant Position Grade ... Manage/maintain social media platforms as a team by creating, scheduling, and posting engaging ...

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All JobsSocial Media Marketing JobsSocial Media Marketing Manager JobsSocial Media Marketing Manager Jobs in Rio Rancho, NM

Social Media Marketing Manager information

See Rio Rancho, NM salary details

$22.1K

$58.5K

$98.8K

How much do social media marketing manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for social media marketing manager in Rio Rancho, NM is $58,484.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,800.00 and $69,000.00 per year, depending on experience, location, and employer.

What does a social media marketing manager do?

A Social Media Marketing Manager is responsible for creating, implementing, and managing a brand's presence across various social media platforms. They develop content strategies, engage with the audience, analyze campaign performance, and work to increase brand awareness and loyalty. Their role often involves collaborating with other marketing professionals, staying updated on social media trends, and using analytics tools to track progress and optimize campaigns for better results.

What does a social media marketing manager do?

Social media marketing managers work on the marketing team of their organization. The goal of social media marketing is to generate online content that attracts potential customers. A social media marketing manager devises a plan to market a company’s goods or services via Facebook, Twitter, Instagram, and other social media platforms. Social media marketing managers must develop a branding strategy, identify target customers, set marketing goals, and execute an approved marketing plan. Social media marketing managers also approve content before it is published to ensure its alignment with company values.

What are the key skills and qualifications needed to thrive as a social media marketing manager, and why are they important?

To thrive as a Social Media Marketing Manager, you need expertise in digital marketing strategies, content creation, analytics, and a relevant degree in marketing or communications. Familiarity with social media management platforms (like Hootsuite or Sprout Social), advertising tools (such as Facebook Ads Manager), and certifications in digital marketing are highly beneficial. Creativity, adaptability, strong communication, and analytical thinking are crucial soft skills in this role. These skills and qualities are vital for developing effective campaigns, engaging audiences, and driving business growth through social channels.

What are some common challenges social media marketing managers face when managing multiple platforms, and how can they effectively address them?

Social Media Marketing Managers often juggle several platforms, each with its own audience behavior, content formats, and best practices. A key challenge is maintaining a consistent brand voice while tailoring content to suit each platform’s unique requirements. To address this, successful managers use robust content calendars, scheduling tools, and analytics platforms to plan, automate, and measure campaigns. Regular communication with other marketing team members is also essential to ensure alignment and timely content delivery across all channels.

What is the difference between Social Media Marketing Manager vs Content Marketing Specialist?

AspectSocial Media Marketing ManagerContent Marketing Specialist
CredentialsMarketing degree, social media certificationsMarketing or communications degree, content creation certifications
Work EnvironmentCollaborates with marketing teams, manages social platformsCreates and manages content, often works with content teams
Employer & Industry UsageUsed across industries to boost social presenceUsed to develop content strategies for brands
Search & Comparison IntentOften compared for social media rolesCompared for content creation roles

The Social Media Marketing Manager focuses on managing social platforms, campaigns, and audience engagement, while the Content Marketing Specialist emphasizes creating and strategizing content across channels. Both roles require marketing knowledge and often collaborate, but their core responsibilities differ in scope and focus.

How do I become a social media marketing manager with no experience?

To become a social media marketing manager with no experience, start by learning key platforms like Facebook, Instagram, and LinkedIn, and develop skills in content creation, analytics, and advertising. Building a portfolio through personal projects or internships and obtaining certifications such as Facebook Blueprint or Google Analytics can also improve your chances of entry into the field.
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The top searched job categories for Social Media Marketing Manager jobs in Rio Rancho, NM are:

What cities near Rio Rancho, NM are hiring for Social Media Marketing Manager jobs?

Cities near Rio Rancho, NM with the most Social Media Marketing Manager job openings:

Social Media Marketing Manager jobs near you
Infographic showing various Social Media Marketing Manager job openings in Rio Rancho, NM as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $58,484 per year, or $28.1 per hour.

Social Media Marketing Intern

University of New Mexico

Albuquerque, NM • On-site

$14/hr

Internship

Re-posted 5 days ago

University Of New Mexico rating

8.4

Company rating: 8.4 out of 10

Based on 55 frontline employees who took The Breakroom Quiz

99th of 618 rated colleges and universities

Job description

Requisition ID
req37213
Working Title
Social Media Marketing Intern
Pay
$14.00 Hourly
Campus
Main - Albuquerque, NM
Department
UNM Public Events (726A)
Employment Type
Student Employment
Student Type
Student Employment
Status
Non-Exempt
Background Check Required
No
For Best Consideration Date
7/28/2026
Position Summary
Working at Popejoy Hall, this position will focus on creating engaging digital content, supporting social media strategy, and promoting Popejoy Hall events through creative storytelling.
Assist with creating, scheduling, and publishing engaging content for Popejoy Hall's social media platforms, including Instagram, TikTok, and Facebook. Capture photo and video content during performances, events, and outreach programs for use across digital channels. Assist with writing and developing social media campaigns that increase awareness and engagement for upcoming performances and educational initiatives. Monitor social media trends and recommend content ideas that resonate with our audiences. Help to research trends, write captions, and short-form content. Assist with preparing, printing, and distributing posters on campus and throughout the community. Represent Popejoy Hall at on- and off-campus outreach events and tabling opportunities to promote performances and educational programs. Other duties as assigned.
Minimum Qualifications
Preferred Qualifications
  • Enrolled in a degree seeking program at UNM, enrolled at least half-time (6 hours) at UNM for fall and spring semesters (Audit hours do not count), and if Work Study, you must meet Satisfactory Academic Progress.
  • Detail-oriented, self-motivated, organized, and able to manage multiple projects in a fast-paced environment.
  • Familiarity with Instagram, TikTok, Facebook, and current social media trends.
  • Experience creating photo, video, or graphic content for social media is preferred.
  • Experience with CapCut, Adobe Creative Suite, or similar design/editing tools is a plus.
  • Interest in marketing, communications, digital media, or the performing arts is a plus.

Application Instructions
Only applications submitted through the official UNMJobs site will be accepted. If you are viewing this job advertisement on a 3rd party site, please visit UNMJobs to submit an application.
Applicants must submit a resume and cover letter.
The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

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