Skip to Main Content

What Is a Social Media Marketing Manager and How to Become One

Social Media Marketing Manager

What Does a Social Media Marketing Manager Do?

Social media marketing managers work on the marketing team of their organization. The goal of social media marketing is to generate online content that attracts potential customers. A social media marketing manager devises a plan to market a company’s goods or services via Facebook, Twitter, Instagram, and other social media platforms. Social media marketing managers must develop a branding strategy, identify target customers, set marketing goals, and execute an approved marketing plan. Social media marketing managers also approve content before it is published to ensure its alignment with company values.

How to Become a Social Media Marketing Manager

If you are skilled in marketing via social media, then consider a career as a social media marketing manager. Become a social media marketing manager by earning a bachelor’s degree in business or digital communications. Secure an internship to experience marketing products on Facebook, devising a branding strategy, conducting marketing research, and selecting social media content. Apply for a job as a social media marketing assistant then advance toward a career as a social media marketing manager.

Social Media Marketing Manager Job Description Sample

With this Social Media Marketing Manager job description sample, you can get a good idea of what employers are looking for when hiring for this position. Remember, every employer is different and each will have unique qualifications when they hire for a Social Media Marketing Manager role.

Job Summary

We seek a creative and experienced Social Media Marketing Manager to join our team. The Social Media Marketing Manager will be responsible for creating and executing social media marketing campaigns and strategies that grow our brand’s presence and engagement across all social media channels. The ideal candidate will have a proven track record of developing high-impact campaigns and experience in driving traffic, generating leads, and increasing revenue.

Duties and Responsibilities

  • Develop and execute social media plans and campaigns to drive brand awareness, engagement, leads, and sales
  • Monitor, listen, and respond to users in a “Social” way while cultivating leads and sales
  • Keep track of the latest trends in social media and incorporate them into campaigns
  • Develop and curate engaging content for social media platforms
  • Analyze the effectiveness of campaigns and provide actionable insights
  • Monitor and analyze the success of campaigns
  • Identify and engage with influencers
  • Manage media relations

Requirements and Qualifications

  • Bachelor’s degree in Marketing or related field
  • 5+ years of experience in social media marketing
  • Proven track record of creating successful campaigns
  • Proven ability to drive traffic, leads, and sales
  • Proficient in content marketing, content growth, and SEO
  • Able to use analytics and data to measure the success of campaigns
  • Excellent writing and communication skills
  • Knowledge of social media trends and best practices
  • Proficient in using social media platforms such as Twitter, Facebook, Instagram, Pinterest, etc.