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Social Media Marketing Manager Jobs in Rio Rancho, NM

Varsity Tutors

Social Networking Tutor

Albuquerque, NM · Remote

$18 - $40/hr

... business marketing, and community engagement. * Curriculum Awareness & Adaptive Instruction: Familiar with social media literacy curricula and common challenges such as privacy management ...

Above and Beyond Therapy

Physician Liaison

Albuquerque, NM · On-site

$80K - $85K/yr

... to manage a flexible schedule. o Proficient in Microsoft Office and social media platforms. o Ability to work independently and as part of a team. o Experience with social media marketing is a plus ...

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All JobsSocial Media Marketing JobsSocial Media Marketing Manager JobsSocial Media Marketing Manager Jobs in Rio Rancho, NM

Social Media Marketing Manager information

See Rio Rancho, NM salary details

$22.1K

$58.5K

$98.8K

How much do social media marketing manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for social media marketing manager in Rio Rancho, NM is $58,484.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,800.00 and $69,000.00 per year, depending on experience, location, and employer.

What does a social media marketing manager do?

A Social Media Marketing Manager is responsible for creating, implementing, and managing a brand's presence across various social media platforms. They develop content strategies, engage with the audience, analyze campaign performance, and work to increase brand awareness and loyalty. Their role often involves collaborating with other marketing professionals, staying updated on social media trends, and using analytics tools to track progress and optimize campaigns for better results.

What does a social media marketing manager do?

Social media marketing managers work on the marketing team of their organization. The goal of social media marketing is to generate online content that attracts potential customers. A social media marketing manager devises a plan to market a company’s goods or services via Facebook, Twitter, Instagram, and other social media platforms. Social media marketing managers must develop a branding strategy, identify target customers, set marketing goals, and execute an approved marketing plan. Social media marketing managers also approve content before it is published to ensure its alignment with company values.

What are the key skills and qualifications needed to thrive as a social media marketing manager, and why are they important?

To thrive as a Social Media Marketing Manager, you need expertise in digital marketing strategies, content creation, analytics, and a relevant degree in marketing or communications. Familiarity with social media management platforms (like Hootsuite or Sprout Social), advertising tools (such as Facebook Ads Manager), and certifications in digital marketing are highly beneficial. Creativity, adaptability, strong communication, and analytical thinking are crucial soft skills in this role. These skills and qualities are vital for developing effective campaigns, engaging audiences, and driving business growth through social channels.

What are some common challenges social media marketing managers face when managing multiple platforms, and how can they effectively address them?

Social Media Marketing Managers often juggle several platforms, each with its own audience behavior, content formats, and best practices. A key challenge is maintaining a consistent brand voice while tailoring content to suit each platform’s unique requirements. To address this, successful managers use robust content calendars, scheduling tools, and analytics platforms to plan, automate, and measure campaigns. Regular communication with other marketing team members is also essential to ensure alignment and timely content delivery across all channels.

What is the difference between Social Media Marketing Manager vs Content Marketing Specialist?

AspectSocial Media Marketing ManagerContent Marketing Specialist
CredentialsMarketing degree, social media certificationsMarketing or communications degree, content creation certifications
Work EnvironmentCollaborates with marketing teams, manages social platformsCreates and manages content, often works with content teams
Employer & Industry UsageUsed across industries to boost social presenceUsed to develop content strategies for brands
Search & Comparison IntentOften compared for social media rolesCompared for content creation roles

The Social Media Marketing Manager focuses on managing social platforms, campaigns, and audience engagement, while the Content Marketing Specialist emphasizes creating and strategizing content across channels. Both roles require marketing knowledge and often collaborate, but their core responsibilities differ in scope and focus.

How do I become a social media marketing manager with no experience?

To become a social media marketing manager with no experience, start by learning key platforms like Facebook, Instagram, and LinkedIn, and develop skills in content creation, analytics, and advertising. Building a portfolio through personal projects or internships and obtaining certifications such as Facebook Blueprint or Google Analytics can also improve your chances of entry into the field.
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What cities near Rio Rancho, NM are hiring for Social Media Marketing Manager jobs?

Cities near Rio Rancho, NM with the most Social Media Marketing Manager job openings:

Social Media Marketing Manager jobs near you
Infographic showing various Social Media Marketing Manager job openings in Rio Rancho, NM as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $58,484 per year, or $28.1 per hour.

Marketing Assistant

University of New Mexico

Albuquerque, NM

$38K - $49K/yr

Full-time

Re-posted 21 days ago

University Of New Mexico rating

8.4

Company rating: 8.4 out of 10

Based on 55 frontline employees who took The Breakroom Quiz

99th of 618 rated colleges and universities

Job description

UNM Campus Recreation is seeking a creative, driven, and detail-oriented Marketing Assistant to join our team. This role is responsible for overseeing our social media channels, designing engaging digital and print content, and working collaboratively across all departmental areas (Aquatics, Fitness, Intramural Sports, Outdoor Adventures, and Facility Operations) to promote our programs to the UNM community.
If you are passionate about visual storytelling, graphic design, content creation, and keeping the campus community connected and informed, we want to hear from you!
Essential Functions & Responsibilities
Social Media Management: Oversee and execute strategy for all official UNM Campus Recreation social media channels (Instagram, TikTok, Facebook, etc.).
Content Creation & Graphic Design: Produce high-quality promotional materials, including flyers, digital banners, graphics, photography, and short-form video content (Reels/TikToks).
Community Outreach & Tabling: Represent Campus Recreation at campus tabling events, new student orientations, and department promos to drive engagement.
Content Calendar & Scheduling: Maintain and organize a consistent marketing schedule to ensure timely promotion of all events, programs, and facility updates.
Team Collaboration: Work closely with a team of student marketers, supervisors, and program coordinators to brainstorm and execute cohesive marketing strategies.
Patron Communication: Keep the UNM community informed regarding important departmental updates, special events, program registration deadlines, and facility/pool closures.

Resume, Cover Letter, Portfolio (or links to relevant work), and standard application.

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