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Sms Marketing Manager Jobs (NOW HIRING)

Lumimeds

Email & SMS Marketing Manager/Specialist

Email & SMS Marketing Manager / Specialist Location: Remote Department: Marketing / Retention & Lifecycle Reports to: Head of Marketing Type: Full-time About the Role We're looking for an Email & SMS ...

Lumimeds

Email & SMS Marketing Manager/Specialist

Email & SMS Marketing Manager / Specialist Location: Remote Department: Marketing / Retention & Lifecycle Reports to: Head of Marketing Type: Full-time About the Role We're looking for an Email & SMS ...

mophie

Email & SMS Marketing Specialist

Midvale, UT

Develop, implement, and manage email and SMS marketing campaigns that align with Mophie's brand and business goals. * Create compelling and personalized content for email and SMS communications to ...

ZAGG Inc

Email & SMS Marketing Specialist

Midvale, UT · On-site

Develop, implement, and manage email and SMS marketing campaigns that align with Mophie's brand and business goals. * Create compelling and personalized content for email and SMS communications to ...

New

Dr. Squatch

Lifecycle Marketing Manager

Los Angeles, CA · Hybrid

$100K - $115K/yr

Squatch's email and SMS lifecycle campaigns, with a focus on driving engagement, conversion, and ... This role will report to the Senior Marketing Manager, Lifecycle. This is a full-time role with ...

Beddy's

Marketing Manager

South Jordan, UT · On-site +1

MARKETING MANAGER BEDDY'S IS PROUD TO PROVIDE A WORK ENVIRONMENT FOCUSED ON BEING FUN, FAIR, AND ... Write, edit, and proofread compelling copy for email campaigns, SMS marketing, website content ...

Beddy's

Marketing Manager

South Jordan, UT · On-site

MARKETING MANAGER BEDDY'S IS PROUD TO PROVIDE A WORK ENVIRONMENT FOCUSED ON BEING FUN, FAIR, AND ... Write, edit, and proofread compelling copy for email campaigns, SMS marketing, website content ...

Beddy's

Marketing Manager

South Jordan, UT · On-site

MARKETING MANAGER BEDDY'S IS PROUD TO PROVIDE A WORK ENVIRONMENT FOCUSED ON BEING FUN, FAIR, AND ... Write, edit, and proofread compelling copy for email campaigns, SMS marketing, website content ...

Optimize Partners

Email Marketing Manager

New York, NY · On-site

Oversee SMS marketing efforts, including scheduling, execution, and growth of the program * Develop monthly email content calendars to align with retail and promotional calendars * Manage outside ...

Filson

Lifecycle Marketing Manager

Seattle, WA

Develop and manage the email and SMS marketing calendar in partnership with Merchandising, Planning, and Marketing teams to support product launches, promotions, seasonal campaigns, and business ...

Filson

Lifecycle Marketing Manager

Seattle, WA

Develop and manage the email and SMS marketing calendar in partnership with Merchandising, Planning, and Marketing teams to support product launches, promotions, seasonal campaigns, and business ...

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Sms Marketing Manager information

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$33K

$83.5K

$145.5K

How much do sms marketing manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for sms marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does an SMS Marketing Manager do?

An SMS Marketing Manager is responsible for planning, executing, and optimizing text message marketing campaigns to engage customers, promote products or services, and drive business growth. They craft compelling messages, segment audiences, analyze campaign performance, and ensure compliance with regulations such as the Telephone Consumer Protection Act (TCPA). The role often involves collaborating with other marketing teams and leveraging analytics to improve results and ROI.

How does an SMS Marketing Manager typically collaborate with other departments to create effective campaigns?

As an SMS Marketing Manager, you will frequently work with cross-functional teams such as content, design, data analytics, and customer support. Collaboration is key to ensuring that SMS campaigns are aligned with broader marketing strategies, brand messaging, and compliance standards. You’ll often coordinate with the marketing team to schedule campaigns, the creative team for compelling copy and visuals, and use insights from analytics to optimize performance. Effective communication and project management skills are essential to keep all stakeholders informed and campaigns running smoothly.

What are the key skills and qualifications needed to thrive as an SMS Marketing Manager, and why are they important?

To thrive as an SMS Marketing Manager, you need expertise in digital marketing strategy, audience segmentation, campaign analytics, and compliance with messaging regulations, often supported by a degree in marketing or communications. Familiarity with SMS marketing platforms (like Twilio or Attentive), data analysis tools, and CRM systems is typically required. Strong communication, creativity, and project management skills help you craft compelling messages and coordinate campaigns effectively. These abilities ensure targeted, compliant, and engaging campaigns that drive customer engagement and measurable business results.

What is the difference between Sms Marketing Manager vs Email Marketing Specialist?

AspectSms Marketing ManagerEmail Marketing Specialist
Required CredentialsMarketing degree, certifications in digital marketing or SMS platformsMarketing degree, certifications in email marketing tools
Work EnvironmentDigital marketing teams, advertising agencies, retailDigital marketing teams, e-commerce, media companies
Employer & Industry UsageRetail, hospitality, entertainment, direct-to-consumer brandsRetail, publishing, online services, e-commerce
Common Search & Comparison IntentUnderstanding roles, skills, and career paths in SMS marketingComparing email and SMS marketing roles and skills

The Sms Marketing Manager focuses on creating and managing SMS campaigns to engage customers via text messages, while the Email Marketing Specialist handles email campaigns. Both roles require digital marketing skills, but the Sms Marketing Manager emphasizes mobile messaging strategies, often working closely with customer engagement teams. Understanding these differences helps employers and professionals choose the right role based on communication channels and industry needs.

Does SMS marketing still work?

SMS marketing remains an effective channel for reaching customers directly, with high open and response rates compared to other digital methods. As an SMS Marketing Manager, leveraging targeted campaigns and compliance with regulations like opt-in requirements can maximize engagement and ROI.

Is SMS marketing worth it?

For an SMS Marketing Manager, SMS marketing is a cost-effective channel with high engagement rates, making it valuable for direct communication campaigns. Success depends on targeted messaging, compliance with regulations, and effective use of marketing tools. When executed well, it can deliver a strong return on investment for businesses.

Is a Sms Marketing Manager a high paying job?

A SMS Marketing Manager can earn a competitive salary, especially with experience, strong communication skills, and knowledge of marketing tools and analytics. Salaries vary by industry, location, and company size but generally align with other digital marketing roles. Advanced certifications and proven campaign success can also lead to higher compensation.

What is SMS marketing?

SMS marketing is a digital marketing strategy that uses text messages to communicate promotional offers, updates, or information directly to customers' mobile phones. For a Job Title like SMS Marketing Manager, skills in campaign management, compliance with regulations, and familiarity with messaging platforms are essential. It is often integrated with other marketing channels to enhance customer engagement.
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What are the most commonly searched types of Sms Marketing jobs?

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What states have the most Sms Marketing Manager jobs?

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Sms Marketing Manager jobs near you
Infographic showing various Sms Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Email & SMS Marketing Manager/Specialist

Lumimeds

Remote

Full-time

Posted 11 days ago

Job description

Email & SMS Marketing Manager / Specialist

Location: Remote Department: Marketing / Retention & Lifecycle Reports to: Head of Marketing Type: Full-time

About the Role

We're looking for an Email & SMS Marketing Manager to own and grow our retention marketing channels. You'll be responsible for building, optimizing, and scaling lifecycle campaigns and automated flows that drive revenue from our existing customer base - from welcome series to post-purchase, win-back, and everything in between.

This role is ideal for someone who lives at the intersection of strategy, copy, data, and automation, and who's excited to work in a fast-moving DTC environment where retention is a primary growth lever.

What You'll Do
  • Own the end-to-end strategy, execution, and performance of email and SMS marketing programs
  • Build and optimize automated flows (welcome, abandoned cart, browse abandonment, post-purchase, replenishment, win-back, VIP/loyalty)
  • Plan and execute the promotional calendar across email and SMS in partnership with merchandising, creative, and paid media teams
  • Segment and target audiences using behavioral, transactional, and lifecycle data
  • Run structured A/B tests on subject lines, send times, creative, offers, and SMS copy
  • Monitor deliverability health (sender reputation, SPF/DKIM, list hygiene, spam complaints) and troubleshoot issues proactively
  • Ensure full compliance with CAN-SPAM, GDPR, and TCPA (especially critical for SMS)
  • Report on key metrics - revenue per recipient, click-through rate, conversion rate, list growth/churn, flow-level ROI - and turn insights into action
  • Manage and continually improve our Customer.io instance: workflows, event-based triggers, liquid templating, data pipelines/API integrations, and segmentation logic
  • Collaborate with data/engineering teams to ensure clean, reliable event tracking feeds into our messaging platform
  • Stay current on platform updates, industry benchmarks, and emerging best practices in retention marketing
What You'll Bring
  • 2-5+ years of hands-on experience in email and SMS marketing, ideally within a DTC / e-commerce environment
  • Proven expertise with Customer.io (required) - comfortable with event-based triggers, liquid/templating logic, and campaign builder workflows
  • Experience with data pipelines or APIs feeding a messaging platform (e.g., Segment, product/behavioral event data) is a strong plus
  • Strong understanding of segmentation, personalization, and lifecycle marketing principles
  • Working knowledge of email deliverability fundamentals (authentication, warm-up, list hygiene)
  • Familiarity with SMS compliance requirements (TCPA, opt-in/opt-out flows)
  • Analytical mindset - comfortable pulling and interpreting performance data to inform decisions
  • Excellent copywriting instincts or strong collaboration skills with copywriters/designers
  • Experience with A/B testing methodology and statistical significance basics
  • Bonus: experience with Shopify, Klaviyo, or other ESPs/CRMs (useful for context, even if Customer.io is your main tool)
Nice to Have
  • Experience scaling a retention program from early-stage to more mature revenue channel
  • Familiarity with loyalty/subscription program mechanics
  • Basic HTML/CSS for email template troubleshooting

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