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Sms Marketing Manager Jobs (NOW HIRING)

mophie

Email & SMS Marketing Specialist

Midvale, UT

Develop, implement, and manage email and SMS marketing campaigns that align with Mophie's brand and business goals. * Create compelling and personalized content for email and SMS communications to ...

Dr. Squatch

Lifecycle Marketing Manager

Los Angeles, CA · Hybrid

$100K - $115K/yr

Squatch's email and SMS lifecycle campaigns, with a focus on driving engagement, conversion, and ... This role will report to the Senior Marketing Manager, Lifecycle. This is a full-time role with ...

Beddy's

Marketing Manager

South Jordan, UT · On-site

Write, edit, and proofread compelling copy for email campaigns, SMS marketing, website content ... Partner with the Social Media Manager to ensure campaigns are effectively translated across all ...

Beddy's

Marketing Manager

South Jordan, UT

MARKETING MANAGER BEDDY'S IS PROUD TO PROVIDE A WORK ENVIRONMENT FOCUSED ON BEING FUN, FAIR, AND ... Create campaign messaging and ensure consistency across email, SMS, website, social media, and ...

Beddy's

Marketing Manager

South Jordan, UT · On-site

MARKETING MANAGER BEDDY'S IS PROUD TO PROVIDE A WORK ENVIRONMENT FOCUSED ON BEING FUN, FAIR, AND ... Create campaign messaging and ensure consistency across email, SMS, website, social media, and ...

Mondo

Lifecycle Marketing Manager

Atlanta, GA · On-site

$100K - $115K/yr

Not eligible for visa sponsorship The Lifecycle Marketing Manager will own the end-to-end email and SMS marketing strategy for the client, driving revenue growth through audience segmentation, copy ...

Optimize Partners

Email Marketing Manager

New York, NY · On-site

Oversee SMS marketing efforts, including scheduling, execution, and growth of the program * Develop monthly email content calendars to align with retail and promotional calendars * Manage outside ...

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All JobsSms Marketing Manager Jobs

Sms Marketing Manager information

See salary details

$33K

$83.5K

$145.5K

How much do sms marketing manager jobs pay per year?

As of Jul 5, 2026, the average yearly pay for sms marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does an SMS Marketing Manager do?

An SMS Marketing Manager is responsible for planning, executing, and optimizing text message marketing campaigns to engage customers, promote products or services, and drive business growth. They craft compelling messages, segment audiences, analyze campaign performance, and ensure compliance with regulations such as the Telephone Consumer Protection Act (TCPA). The role often involves collaborating with other marketing teams and leveraging analytics to improve results and ROI.

What are the key skills and qualifications needed to thrive as an SMS Marketing Manager, and why are they important?

To thrive as an SMS Marketing Manager, you need expertise in digital marketing strategy, audience segmentation, campaign analytics, and compliance with messaging regulations, often supported by a degree in marketing or communications. Familiarity with SMS marketing platforms (like Twilio or Attentive), data analysis tools, and CRM systems is typically required. Strong communication, creativity, and project management skills help you craft compelling messages and coordinate campaigns effectively. These abilities ensure targeted, compliant, and engaging campaigns that drive customer engagement and measurable business results.

How does an SMS Marketing Manager typically collaborate with other departments to create effective campaigns?

As an SMS Marketing Manager, you will frequently work with cross-functional teams such as content, design, data analytics, and customer support. Collaboration is key to ensuring that SMS campaigns are aligned with broader marketing strategies, brand messaging, and compliance standards. You’ll often coordinate with the marketing team to schedule campaigns, the creative team for compelling copy and visuals, and use insights from analytics to optimize performance. Effective communication and project management skills are essential to keep all stakeholders informed and campaigns running smoothly.

What is the difference between Sms Marketing Manager vs Email Marketing Specialist?

AspectSms Marketing ManagerEmail Marketing Specialist
Required CredentialsMarketing degree, certifications in digital marketing or SMS platformsMarketing degree, certifications in email marketing tools
Work EnvironmentDigital marketing teams, advertising agencies, retailDigital marketing teams, e-commerce, media companies
Employer & Industry UsageRetail, hospitality, entertainment, direct-to-consumer brandsRetail, publishing, online services, e-commerce
Common Search & Comparison IntentUnderstanding roles, skills, and career paths in SMS marketingComparing email and SMS marketing roles and skills

The Sms Marketing Manager focuses on creating and managing SMS campaigns to engage customers via text messages, while the Email Marketing Specialist handles email campaigns. Both roles require digital marketing skills, but the Sms Marketing Manager emphasizes mobile messaging strategies, often working closely with customer engagement teams. Understanding these differences helps employers and professionals choose the right role based on communication channels and industry needs.

More about Sms Marketing Manager jobs
What cities are hiring for Sms Marketing Manager jobs? Cities with the most Sms Marketing Manager job openings:
What are the most commonly searched types of Sms Marketing jobs? The most popular types of Sms Marketing jobs are:
What states have the most Sms Marketing Manager jobs? States with the most job openings for Sms Marketing Manager jobs include:
What job categories do people searching Sms Marketing Manager jobs look for? The top searched job categories for Sms Marketing Manager jobs are:
Sms Marketing Manager jobs near you
Infographic showing various Sms Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 87% Full Time, and 13% Part Time. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.
Email & SMS Marketing Manager

Email & SMS Marketing Manager

Born Primitive

Virginia Beach, VA • On-site

$75K - $90K/yr

Full-time

Posted 16 days ago

Job description

Location: [Remote/Hybrid/In-Office Optional]
Are you ready to build a career that's not just a job but a meaningful journey? At Born Primitive, we offer more than just work - we offer a dynamic, collaborative environment where passion meets purpose. With exceptional work-life balance and a team that feels like family, you'll thrive both personally and professionally.
Born Primitive is proudly Veteran-owned and operated, deeply rooted in the values that make our nation great: sacrifice, honor, and unwavering commitment to freedom. We're inspired by the men and women who embody these principles, and we strive to carry their legacy forward. Our team members don't just work here - they reflect these values in everything they do, becoming a vital part of a mission larger than themselves.
If you're passionate about making an impact and want to grow with a company that stands for something greater, Born Primitive might be the perfect fit for you. Join us, and be part of a team that inspires and uplifts, every single day.
We are seeking a data-driven, revenue-focused Email & SMS Marketing Manager to own our
lifecycle marketing engine and maximize revenue, retention, and customer engagement across
our owned channels.
This role is responsible for building, forecasting, executing, and optimizing Email and SMS as a
primary revenue and retention channel. You will own the customer lifecycle experience post-
capture, ensuring list health, conversion performance, and a strong returning customer rate.
If you're passionate about leveraging data insights to enhance the customer experience and drive
impactful, targeted marketing initiatives, this role is designed for you.
Responsibilities:
• Revenue Ownership & Channel Performance
  • Own monthly Email & SMS revenue forecasting, pacing, and performance against targets.
  • Plan, build, QA, schedule, and deploy all Email and SMS campaigns across promotional, product launch, merchandising, and brand initiatives.
  • Build and manage campaign calendars aligned with product launches, promotions, and merchandising priorities.
  • Monitor channel health including deliverability, engagement rates, frequency management, unsubscribes, spam complaints, and opt-outs.
  • Identify opportunities to scale send volume responsibly while protecting list quality, engagement, and brand trust.

• Campaigns & Automated Flows
  • Strategize, build, execute, and optimize all Email and SMS campaigns across US and International markets using Klaviyo.
  • Own lifecycle automation including welcome series optimization, abandoned browse/cart/checkout, post-purchase, replenishment, winback, loyalty, and VIP flows.
  • Continuously optimize templates, copy frameworks, creative layouts, subject lines, send times, and automation logic to improve conversion and revenue• Segmentation & Personalization.
  • Build advanced segmentation strategies to improve targeting, personalization, and performance.
  • Regularly audit segments to remove low-quality, inactive, or non-performing audiences.
  • Leverage behavioral, transactional, and engagement data to improve message relevance.

• Retention & Loyalty
  • Own lifecycle retention strategy utilizing Okendo Rewards and loyalty programs.
  • Drive healthy returning customer rate through post-purchase engagement and repeat purchase strategies.
  • Partner with eCommerce and CX teams to improve customer lifecycle touchpoints.

• Onsite Capture Optimization
  • Own strategy and optimization of onsite pop-ups and forms to improve Email & SMS opt-in conversion rates.
  • Test messaging, incentives, timing, and UX for maximum opt-in quality and compliance.

• Reporting & Optimization
  • Build weekly and monthly performance reporting for campaigns, flows, and lifecycle KPIs.
  • Present channel performance, forecasts, and optimization plans to senior leadership.
  • Translate insights into actionable improvements across strategy and execution.

• Cross-Functional Collaboration
  • Work closely with Creative, Merchandising, Paid Media, Product, and eCommerce teams to align campaign execution and messaging.
  • Provide creative briefs and performance feedback to support high-converting assets.

Qualifications:
  • Bachelor's degree or equivalent experience.
  • 5+ years of Email & SMS marketing experience within DTC or eCommerce environments.
  • Proven experience owning lifecycle marketing programs, flows, and campaign execution.
  • Advanced experience with Klaviyo including segmentation, automation, deliverability, and reporting.
  • Strong analytical and forecasting skills with a revenue-focused mindset.
  • Experience presenting performance insights and pacing updates to leadership.
  • Deep understanding of lifecycle marketing, retention strategy, and channel health management.

Compensation Information: Born Primitive is committed to pay transparency. The anticipated compensation range for this position is $75,000 - $90,000 annually. Final compensation will be based on qualifications, experience, skills, education, internal equity, and other legitimate business considerations. This position may also be eligible for additional benefits and incentive compensation, where applicable.

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