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Lifecycle Marketing Manager

Solana Beach, CA · On-site

$95K - $125K/yr

This role will be responsible for managing email and SMS channels for the GIBBON brand, driving ... The Lifecycle Marketing Manager is based out of our Solana Beach, CA office and reports to the ...

Revant Optics

Sr. Growth Marketing Manager

Portland, OR · On-site

$110K - $125K/yr

You'll report to the Director of Marketing and work closely with our Email & SMS Marketing Manager and Creative Director. You're the strategic connector between full-funnel channel performance ...

Titan Brands

Senior Email Marketing Specialist

Memphis, TN · On-site

$69K - $86K/yr

Support consent management, suppression practices, list hygiene, email deliverability, SMS compliance, and data integrity across Klaviyo, Attentive, and connected marketing systems. * Process ...

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Sms Marketing Manager information

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$33K

$83.5K

$145.5K

How much do sms marketing manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for sms marketing manager in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

Does SMS marketing still work?

SMS marketing remains an effective channel for reaching customers directly, with high open and response rates compared to other digital methods. As an SMS Marketing Manager, leveraging targeted campaigns and compliance with regulations like opt-in requirements can maximize engagement and ROI.

What does an SMS Marketing Manager do?

An SMS Marketing Manager is responsible for planning, executing, and optimizing text message marketing campaigns to engage customers, promote products or services, and drive business growth. They craft compelling messages, segment audiences, analyze campaign performance, and ensure compliance with regulations such as the Telephone Consumer Protection Act (TCPA). The role often involves collaborating with other marketing teams and leveraging analytics to improve results and ROI.

Is a Sms Marketing Manager a high paying job?

A SMS Marketing Manager can earn a competitive salary, especially with experience, strong communication skills, and knowledge of marketing tools and analytics. Salaries vary by industry, location, and company size but generally align with other digital marketing roles. Advanced certifications and proven campaign success can also lead to higher compensation.

What are the key skills and qualifications needed to thrive as an SMS Marketing Manager, and why are they important?

To thrive as an SMS Marketing Manager, you need expertise in digital marketing strategy, audience segmentation, campaign analytics, and compliance with messaging regulations, often supported by a degree in marketing or communications. Familiarity with SMS marketing platforms (like Twilio or Attentive), data analysis tools, and CRM systems is typically required. Strong communication, creativity, and project management skills help you craft compelling messages and coordinate campaigns effectively. These abilities ensure targeted, compliant, and engaging campaigns that drive customer engagement and measurable business results.

What is SMS marketing?

SMS marketing is a digital marketing strategy that uses text messages to communicate promotional offers, updates, or information directly to customers' mobile phones. For a Job Title like SMS Marketing Manager, skills in campaign management, compliance with regulations, and familiarity with messaging platforms are essential. It is often integrated with other marketing channels to enhance customer engagement.

How does an SMS Marketing Manager typically collaborate with other departments to create effective campaigns?

As an SMS Marketing Manager, you will frequently work with cross-functional teams such as content, design, data analytics, and customer support. Collaboration is key to ensuring that SMS campaigns are aligned with broader marketing strategies, brand messaging, and compliance standards. You’ll often coordinate with the marketing team to schedule campaigns, the creative team for compelling copy and visuals, and use insights from analytics to optimize performance. Effective communication and project management skills are essential to keep all stakeholders informed and campaigns running smoothly.

What is the difference between Sms Marketing Manager vs Email Marketing Specialist?

AspectSms Marketing ManagerEmail Marketing Specialist
Required CredentialsMarketing degree, certifications in digital marketing or SMS platformsMarketing degree, certifications in email marketing tools
Work EnvironmentDigital marketing teams, advertising agencies, retailDigital marketing teams, e-commerce, media companies
Employer & Industry UsageRetail, hospitality, entertainment, direct-to-consumer brandsRetail, publishing, online services, e-commerce
Common Search & Comparison IntentUnderstanding roles, skills, and career paths in SMS marketingComparing email and SMS marketing roles and skills

The Sms Marketing Manager focuses on creating and managing SMS campaigns to engage customers via text messages, while the Email Marketing Specialist handles email campaigns. Both roles require digital marketing skills, but the Sms Marketing Manager emphasizes mobile messaging strategies, often working closely with customer engagement teams. Understanding these differences helps employers and professionals choose the right role based on communication channels and industry needs.

Is SMS marketing worth it?

For an SMS Marketing Manager, SMS marketing is a cost-effective channel with high engagement rates, making it valuable for direct communication campaigns. Success depends on targeted messaging, compliance with regulations, and effective use of marketing tools. When executed well, it can deliver a strong return on investment for businesses.
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What are the most commonly searched types of Sms Marketing jobs?

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Sms Marketing Manager jobs near you
Infographic showing various Sms Marketing Manager job openings in the United States as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Manager, CRM & Mobile Marketing

Skechers

Manhattan Beach, CA • On-site

$100K - $140K/yr

Other

Posted 26 days ago

Skechers rating

6.5

Company rating: 6.5 out of 10

Based on 175 frontline employees who took The Breakroom Quiz

40th of 62 rated fashion and textile manufacturers

Job description

Manager, CRM & Mobile Marketing

The Manager, CRM & Mobile Marketing is responsible for leading the strategy, execution, and performance of the company's mobile marketing channels. This role will own the end-to-end mobile customer communication strategy across acquisition, lifecycle, promotional, and retention campaigns, ensuring a cohesive customer experience across SMS, Email, and future app channels. The ideal candidate is both strategic and analytical someone who understands how to drive incremental business impact through mobile messaging, while also balancing customer experience, message fatigue, and channel profitability. This role will partner closely with CRM, Loyalty, Ecommerce, Analytics, and Marketing Operations to optimize channel performance and customer engagement.

Mobile Channel Strategy & Execution

  • Own the strategy, planning, and execution of SMS marketing campaigns and automated lifecycle journeys
  • Develop and evolve the long-term mobile marketing roadmap, including future app push notification strategy
  • Concept and write compelling copy for all mobile touchpoints, ensuring brand voice consistency across SMS campaigns and lifecycle messaging
  • Partner closely with the Email Marketing Manager to ensure cohesive cross-channel messaging, cadence, and customer experience
  • Build audience and messaging strategies that support acquisition, conversion, retention, loyalty engagement, and reactivation goals
  • Identify opportunities to personalize messaging and improve customer relevance across lifecycle stages

Performance & Incrementality

  • Analyze mobile marketing performance and customer behavior trends to optimize engagement and revenue contribution
  • Partner with Analytics and CRM teams to evaluate channel incrementality and customer impact
  • Develop testing strategies to measure lift, saturation, conversion impact, and customer fatigue across channels
  • Make data-driven recommendations around send strategy, segmentation, and promotional effectiveness

Cross-Functional Partnership

  • Partner with CRM, Loyalty, Ecommerce, Creative, and Analytics teams to align mobile marketing initiatives with broader business objectives
  • Collaborate with technical and operations teams to support journey enhancements, audience builds, QA, and platform improvements
  • Support future mobile channel expansion, including app messaging and advanced personalization initiatives

Skills & Requirements :

  • Experience managing SMS platforms such as Attentive, Braze, Klaviyo, Salesforce Marketing Cloud, or similar
  • Strong understanding of lifecycle marketing, customer segmentation, and retention strategies
  • Experience analyzing campaign performance and translating data into actionable business recommendations
  • Familiarity with incrementality testing, holdout testing, attribution models, and customer behavior analysis preferred
  • Strong cross-functional collaboration and project management skills
  • Highly detail-oriented with strong organizational and operational execution abilities
  • Excellent communication and presentation skills
  • Experience with app push notification strategy or mobile app marketing is a plus

Education and Experience

  • Bachelor's Degree
  • 5+ years of experience in CRM, lifecycle, or mobile marketing, with direct ownership of SMS marketing programs

The pay range for this role is $100,000 - $140,000/yr USD.

About Skechers

Skechers, a global Fortune 500 company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation

Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.

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