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Event Sales Manager

Smitty & Pearl's | High Point, NC

Help Build High Point's Newest Hospitality Destination

Smitty & Pearl's is more than a restaurant—it's an exciting hospitality destination bringing together elevated dining, craft cocktails, entertainment, and unforgettable guest experiences. As we prepare for our grand opening, we're looking for an energetic, relationship-driven Event Sales Manager to help build our private events and catering business from the ground up.

If you're passionate about hospitality, love building relationships, and thrive in a sales environment, we'd love to meet you.

What You'll Do

As the Event Sales Manager, you'll be responsible for generating private event revenue while delivering an exceptional planning experience for every guest. You'll guide clients from their first inquiry through booking and collaborate closely with our operations team to ensure every event is set up for success.

Responsibilities

Sales & Business Development

• Generate new business through proactive sales and networking.
• Respond quickly and professionally to all event inquiries.
• Manage leads from phone calls, emails, website inquiries, referrals, walk-ins, and community contacts.
• Develop relationships with local businesses, hotels, wedding planners, schools, nonprofits, and community organizations.
• Identify opportunities for corporate events, weddings, rehearsal dinners, holiday parties, catering, celebrations, and private dining.
• Build repeat business through exceptional service and follow-up.

Guest Experience

• Conduct venue tours and planning consultations.
• Learn each guest's vision, budget, guest count, and event goals.
• Present event spaces, menus, beverage packages, and pricing options.
• Create customized proposals that exceed guest expectations.
• Serve as the primary point of contact throughout the booking process.

Event Planning

• Prepare proposals, contracts, banquet event orders (BEOs), and event timelines.
• Collect deposits and signed agreements.
• Maintain accurate event documentation as details evolve.
• Communicate all event information to culinary, bar, banquet, and management teams.
• Ensure a seamless transition from sales to event execution.

Revenue & Performance

• Meet or exceed monthly event sales goals.
• Track inquiries, bookings, conversion rates, booked revenue, and repeat business.
• Recommend premium menu selections, beverage packages, and event enhancements to maximize guest experience and profitability.
• Maintain an organized sales pipeline with consistent follow-up.

Marketing & Community Engagement

• Partner with the marketing team to promote private dining, catering, and seasonal event packages.
• Represent Smitty & Pearl's at networking events and within the local community.
• Support email campaigns, social media promotions, and local outreach initiatives.
• Help increase awareness of our event offerings throughout the Piedmont Triad.

What We're Looking For

• Hospitality, restaurant, catering, hotel, or event sales experience preferred.
• Proven ability to build relationships and close sales.
• Outstanding communication and customer service skills.
• Highly organized with exceptional attention to detail.
• Ability to manage multiple clients and deadlines simultaneously.
• Comfortable discussing pricing, contracts, deposits, and event logistics.
• Strong computer skills, including Microsoft Office and event management software.
• Flexible schedule, including some evenings, weekends, and holidays as business demands.

Why Join Smitty & Pearl's?

• Be part of an exciting, high-profile opening.
• Help shape the event sales program from day one.
• Growth opportunities within a rapidly expanding hospitality organization.
• Collaborative leadership team focused on development and excellence.
• Opportunity to make a lasting impact on one of High Point's premier entertainment destinations.

If you're passionate about hospitality, love creating memorable experiences, and want to help build something truly special, we'd love to hear from you.

Apply today and help us create experiences worth remembering.