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Inficare Technologies

SFDC BA - SFMC

Boston, MA · On-site +1

We are seeking an experienced Onshore Business Analyst with strong Salesforce Marketing Cloud (SFMC) expertise to serve as the primary liaison between business stakeholders, marketing teams, and ...

Merican

SFMC Developer

$56.75 - $75.25/hr

SFMC Developer Location: Remote Duration: 7 Months Job Type: Temporary Assignment Work Type: Remote * SFMC Developer (Onshore) SFMCDevelopment: Develop dynamic, responsive email templates and ...

Sfmc

Family Practice Physician

Sikeston, MO

... sfmc.net. Saint Francis Healthcare System supports the overall health and wellness of our colleagues by discouraging the use of tobacco and nicotine products. If you are selected for a career ...

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How much do sfmc jobs pay per hour?

As of Jun 1, 2026, the average hourly pay for sfmc in the United States is $62.11, according to ZipRecruiter salary data. Most workers in this role earn between $53.37 and $70.67 per hour, depending on experience, location, and employer.

What is an SFMC job?

An SFMC (Salesforce Marketing Cloud) job typically involves managing and optimizing digital marketing campaigns using Salesforce Marketing Cloud. Professionals in this role work with email marketing, customer journey automation, data segmentation, and analytics to improve marketing effectiveness. They may also handle integrations with other Salesforce products, automation scripts, and personalization strategies. Roles can range from campaign execution to technical development, depending on the organization's needs.

What are the key skills and qualifications needed to thrive in the Sfmc position, and why are they important?

To thrive as an SFMC (Salesforce Marketing Cloud) specialist, you need strong expertise in email marketing, data-driven campaign management, and a solid understanding of digital marketing principles, often supported by a degree in marketing, IT, or a related field. Experience with Salesforce Marketing Cloud platforms such as Email Studio, Journey Builder, and scripting languages like AMPscript is highly valuable, and Salesforce certifications are frequently preferred. Exceptional problem-solving abilities, communication, and project management skills help professionals collaborate across departments and translate marketing goals into technical solutions. These competencies ensure the effective design, execution, and optimization of sophisticated marketing campaigns that drive business results.

What types of projects or campaigns do SFMC specialists typically work on within a marketing team?

SFMC specialists are often responsible for developing and executing a wide range of digital marketing campaigns, including targeted email blasts, automated customer journeys, and personalized messaging based on customer data. They collaborate closely with marketing strategists, designers, and data analysts to align campaign objectives and ensure seamless audience segmentation and tracking. Typical projects might include loyalty programs, onboarding sequences, product launches, and re-engagement campaigns. Working in this role offers the opportunity to contribute directly to measurable business outcomes while staying at the forefront of marketing technology.
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Sfmc jobs near you
Infographic showing various Sfmc job openings in the United States as of May 2026, with employment types broken down into 1% As Needed, 82% Full Time, 6% Part Time, 1% Temporary, and 10% Contract. Highlights an 82% Physical, 9% Hybrid, and 9% Remote job distribution, with an average salary of $129,181 per year, or $62.1 per hour.
SFDC BA - SFMC

SFDC BA - SFMC

Inficare Technologies

Boston, MA • On-site, Remote

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

We are seeking an experienced Onshore Business Analyst with strong Salesforce Marketing Cloud (SFMC) expertise to serve as the primary liaison between business stakeholders, marketing teams, and technical delivery teams. This role is responsible for gathering requirements, documenting user stories, designing scalable marketing journey solutions, and ensuring alignment between business objectives and SFMC platform capabilities.
The ideal candidate possesses strong analytical skills, deep working knowledge of SFMC modules, exceptional communication abilities, and experience supporting enterprise-level marketing and customer engagement programs.
Key Responsibilities
Business Analysis & Requirements Gathering
  • Engage with Marketing, CRM, Product, and Data teams to understand business goals and translate them into functional requirements.
  • Conduct workshops, discovery sessions, and stakeholder interviews.
  • Document detailed business requirements, user stories, acceptance criteria, and process flows.
  • Ensure requirements align with SFMC capabilities, data models, segmentation rules, and compliance standards.

Solution Design & SFMC Expertise
  • Design end-to-end solutions for marketing journeys, personalization logic, automation workflows, and cross-channel communication.
  • Translate business needs into SFMC functional designs, including:
    • Journey Builder architecture
    • Data Extension layouts and data mappings
    • AMPScript use cases
    • Audience segmentation strategies
    • Automation Studio workflows
  • Partner with SFMC Architects and Developers to review technical feasibility.

Platform & Data Analysis
  • Analyze customer data, segmentation logic, and integration points across CRM, CDP, and external systems.
  • Validate data availability, quality, and readiness for campaign execution.
  • Support troubleshooting and root cause analysis for data issues or journey defects.

Cross-Functional Collaboration
  • Work closely with onshore and offshore teams including Marketing, Developers, QA, and Analytics.
  • Support development handoffs, sprint planning, and grooming sessions.
  • Partner with QA teams to ensure test coverage aligns with requirements.
  • Lead UAT coordination, tracking, communication, and final signoffs.

Documentation & Governance
  • Maintain high-quality documentation including:
    • BRDs / FRDs
    • User stories and acceptance criteria
    • Customer journey maps
    • Data flow diagrams
    • Release notes
  • Ensure platform usage complies with internal standards, brand guidelines, and regulatory requirements (CAN-SPAM, GDPR/CCPA).

Optimization & Continuous Improvement
  • Identify opportunities to optimize journey design, data models, and marketing technology processes.
  • Provide insights on best practices, new SFMC features, and process improvements.
  • Support roadmap planning and prioritization activities.

Required Qualifications
  • 5+ years of Business Analyst experience, with 3+ years focused on Salesforce Marketing Cloud.
  • Hands-on experience with major SFMC modules:
    • Journey Builder
    • Automation Studio
    • Email Studio
    • Mobile Studio (SMS/push)
    • Contact Builder / Data Extensions
  • Strong understanding of marketing operations, customer segmentation, and digital engagement strategies.
  • Ability to read/write SQL for data validation and segmentation analysis.
  • Excellent communication, documentation, and stakeholder management skills.
  • Experience working within Agile/Scrum environments.

Preferred Qualifications
  • Salesforce certifications:
    • SFMC Email Specialist
    • SFMC Administrator
    • Marketing Cloud Consultant
  • Experience working in regulated industries (e.g., Pharma, Finance, Insurance).
  • Familiarity with CDPs, CRM platforms (Salesforce Sales/Service Cloud), and API integration concepts.
  • Understanding of AMPScript or HTML/CSS for email content analysis.

Key Competencies
  • Strong analytical and problem-solving skills
  • Ability to translate business concepts into technical requirements
  • Cross-functional collaboration
  • Detail-oriented with structured documentation habits
  • Customer-focused mindset
  • Excellent presentation and communication skills

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