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Senior Nfl Marketing Jobs (NOW HIRING)

ESPN

Bundle Growth Senior Manager

Manhattan, NY

$121K - $162K/yr

ESPN is seeking a highly skilled and experienced Bundle Growth Sr. Manager to oversee and lead NFL bundle and add-on specific marketing efforts. This role is critical in ensuring DTC success for ...

Athletes First

Senior Manager, Licensing

New York, NY · On-site

$125K - $150K/yr

... NFL players since its inception in 2001. Based in Southern California, with satellite offices in ... The Senior Manager, Licensing will partner cross-functionally with marketing, legal, creative ...

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$61.5K

$113.7K

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How much do senior nfl marketing jobs pay per year?

As of Aug 15, 2026, the average yearly pay for senior nfl marketing in the United States is $113,657.00, according to ZipRecruiter salary data. Most workers in this role earn between $90,000.00 and $131,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a senior NFL marketing professional?

To thrive as a Senior NFL Marketing professional, you need extensive experience in sports marketing, brand strategy, and campaign management, often supported by a bachelor’s or master’s degree in marketing or a related field. Familiarity with digital marketing platforms, analytics tools, and CRM systems is essential, along with knowledge of the sports industry’s unique sponsorship and partnership models. Leadership, creativity, and strong communication skills help drive team performance and foster innovative, fan-focused campaigns. These abilities are crucial for maximizing brand engagement, revenue growth, and maintaining the NFL’s strong market presence.

What is the difference between Senior Nfl Marketing vs Marketing Coordinator?

AspectSenior Nfl MarketingMarketing Coordinator
Required CredentialsBachelor's degree, experience in sports marketing, industry-specific knowledgeBachelor's degree, entry-level marketing experience
Work EnvironmentProfessional sports organizations, marketing agencies, event settingsMarketing departments, agencies, event planning teams
Employer & Industry UsageUsed in professional sports, especially NFL teams and leaguesCommon across various industries including sports, retail, and entertainment
Comparison Search IntentUnderstanding senior-level roles in NFL marketingEntry to mid-level marketing roles in sports

Senior NFL Marketing professionals typically have more experience, specialized industry knowledge, and oversee strategic campaigns within sports organizations. In contrast, Marketing Coordinators focus on supporting marketing activities, executing campaigns, and coordinating events. The senior role involves higher responsibility, leadership, and industry expertise, while the coordinator role is more execution-focused and entry-level.

How does a senior NFL marketing professional typically collaborate with other departments to execute successful campaigns?

As a Senior NFL Marketing professional, collaboration with various departments is essential to the success of campaigns. You will regularly work with creative teams to develop compelling content, partner with digital and social media teams to amplify reach, and coordinate with sales and sponsorship teams to align marketing efforts with revenue goals. Additionally, you may engage with external agencies and league partners to ensure brand consistency and compliance. These cross-functional collaborations help ensure that marketing campaigns are integrated, impactful, and aligned with organizational objectives.

What does a senior NFL marketing professional do?

A Senior NFL Marketing professional is responsible for developing and executing marketing strategies that promote the NFL brand, its teams, and related products or services. They oversee marketing campaigns, partnerships, fan engagement initiatives, and digital content to increase the league's visibility and drive revenue growth. This role often involves collaborating with sponsors, managing a team, analyzing market trends, and ensuring all marketing efforts align with the NFL's overall business objectives.
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Senior Nfl Marketing jobs near you
Infographic showing various Senior Nfl Marketing job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 87% Full Time, 10% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $113,657 per year, or $54.6 per hour.

Bundle Growth Senior Manager

ESPN

Manhattan, NY

$121K - $162K/yr

Full-time

Posted 26 days ago

ESPN rating

8.2

Company rating: 8.2 out of 10

Based on 29 frontline employees who took The Breakroom Quiz

16th of 76 rated media

Job description

The Bundle Growth Senior Manager will lead the strategic development and cross-functional activation of bundle and add-on offerings across the customer journey, with an initial focus on the integration of NFL Network / NFL+ Premium and its role within broader DTC bundle offerings, including ESPN Unlimited and other key subscriber products.

This role will be responsible for defining the marketing strategies on bundles and add-ons and work cross-functionally on how that is expressed across core customer touchpoints — including marketing front doors, landing pages, CRM, and sport-specific marketing integrations. The role will serve as a critical connective point between subscriber strategy, marketing strategy, CRM, and partner teams, ensuring that high-value properties and offers are translated into compelling, coordinated, and scalable consumer experiences.

ESPN is seeking a highly skilled and experienced Bundle Growth Sr. Manager to oversee and lead NFL bundle and add-on specific marketing efforts. This role is critical in ensuring DTC success for bundle and add-on GTMs, with a specific focus on NFL expansion (NFL+ Premium Bundle, NFL Network) and works closely with our NFL Marketing team on development and execution of marketing strategies and driving business results. This role reports to the Senior Director, DTC Marketing. This role is based in New York, NY.

Responsibilities:

  • Lead the marketing strategies of bundle and add-on positioning across ESPN DTC products and customer experiences
  • Define how key bundle components — including sports properties, premium add-ons, and partner offerings — are integrated into the overall subscriber value proposition
  • Build scalable frameworks for how bundles and add-ons are marketed across acquisition, engagement, retention, and win back efforts
  • Ensure bundle strategy is informed by subscriber strategy, business priorities, and evolving consumer value drivers
  • Develop the marketing strategy for how bundles and add-ons are communicated across channels and touchpoints
  • Partners closely with Media on the media/audience prioritization strategy for on and off ESPN platform
  • Serve as a strategic partner for the integration of NFL-related offerings into the broader bundle ecosystem
  • Work closely with NFL marketing team and related internal stakeholders to define how NFL Network / NFL+ Premium should show up within bundle strategy, customer messaging
  • Ensure individual sports integrations support both immediate campaign opportunities and longer-term acquisition and retention strategies

Required Qualifications:

  • Minimum 6 years of experience in marketing, specifically subscription marketing, marketing strategy, or related disciplines
  • Experience leading cross-functional strategic initiatives that span multiple channels, stakeholders, and business priorities
  • Strong understanding of subscription businesses, DTC models, lifecycle marketing, and customer journeys
  • Experience developing messaging, positioning, and go-to-market strategy for complex consumer offerings
  • Proven ability to influence senior stakeholders and drive alignment across teams without direct reporting authority
  • Strong strategic thinking paired with executional orientation and attention to detail

Preferred Experience:

  • Minimum 2 years of experience in DTC marketing
  • Experience in media, streaming, sports, entertainment, or subscription-based consumer businesses
  • Familiarity with bundle strategy, add-on packaging, or multi-product subscriber experiences
  • Experience partnering with creative, CRM, and media teams to drive full-funnel performance
  • Experience working with sports properties, content partners, or highly matrixed organizations

Required Education:

  • Bachelor’s degree or equivalent in Marketing, Digital Media, or a related field

#ESPNMedia


The hiring range for this position in New York, NY is $121,000.00 to $162,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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