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Search Jobs in Appleton, WI (NOW HIRING)

Fleet Farm

Search and Browse Analyst

Appleton, WI · On-site

Search & Browse Analyst About Fleet Farm Fleet Farm is a leading Midwest retailer serving customers across a wide range of categories, including outdoor recreation, sporting goods, automotive ...

blueStone

Senior Systems Analyst

Appleton, WI · On-site

Company Description blueStone Executive Search has been retained by our client, a $5 billion dollar global organization, a world leader in their vertical, with a dedication to cutting-edge technology ...

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$31.7K

$73.6K

$107.8K

How much do search jobs pay per year?

As of Sep 1, 2026, the average yearly pay for search in Appleton, WI is $73,633.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,900.00 and $89,200.00 per year, depending on experience, location, and employer.

What is a search job?

Search jobs typically refer to roles focused on improving, managing, or analyzing search engines or search functionalities within websites and applications. Professionals in this field may work as search engine optimization (SEO) specialists, search engineers, or search analysts. Their main responsibilities include optimizing content for better visibility in search engine results, enhancing user search experience, and analyzing search data to improve performance. These roles are crucial in helping users find relevant information efficiently and driving traffic to websites.

What are the qualifications to get a job in search?

The qualifications required to get a job in search depend on the responsibilities and duties of your particular position. SEO analysts and evaluators must have strong technical skills, including a variety of methods by which you can scrape the internet for important data relevant to your research. You should also have a firm grasp of marketing and copywriting skills, and some experience with experiment design, which helps in determining which of your products is most effective in getting search engine results for your clients. Good verbal and written communication skills are also essential.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a strong understanding of search engine algorithms, keyword research, and content optimization, generally supported by experience in digital marketing. Proficiency with tools like Google Analytics, SEMrush, Ahrefs, and certifications such as Google Analytics Individual Qualification are typically required. Analytical thinking, creativity, and strong communication skills help you develop effective strategies and collaborate with content and web development teams. These skills are crucial for improving website visibility, driving organic traffic, and achieving business growth in a competitive digital landscape.

What are some common challenges faced by professionals in search-related roles, and how can they be addressed?

Professionals in search roles, such as search engine optimization (SEO) specialists or search engineers, often face challenges like keeping up with constantly evolving algorithms, balancing user experience with technical requirements, and analyzing large sets of data to improve search relevance. To address these, staying updated with industry trends, regularly testing and refining strategies, and collaborating closely with content creators and developers are essential. Open communication within multidisciplinary teams also helps ensure that both technical and business goals are met effectively.

What is the difference between Search vs Recruiter?

AspectSearchRecruiter
CredentialsVaries; often requires marketing, sales, or business backgroundTypically requires HR, business, or related certifications
Work EnvironmentOften in consulting firms, executive search firms, or corporate HRPrimarily in staffing agencies, corporate HR, or recruitment firms
Industry UsageUsed in executive search, consulting, and corporate hiringCommon in staffing, HR departments, and recruitment agencies
Search & Comparison IntentPeople looking for specialized executive or niche talent searchIndividuals seeking employment opportunities or recruitment services

Search professionals focus on identifying and attracting top talent for specific roles, often at executive levels, using specialized search techniques. Recruiters handle the end-to-end hiring process, including sourcing, screening, and placing candidates. While both roles involve talent acquisition, Search is more strategic and targeted, whereas Recruiters manage broader hiring processes across various levels.

More about Search jobs

What are popular job titles related to Search jobs in Appleton, WI?

For Search jobs in Appleton, WI, the most frequently searched job titles are:

What job categories do people searching Search jobs in Appleton, WI look for?

The top searched job categories for Search jobs in Appleton, WI are:

What cities near Appleton, WI are hiring for Search jobs?

Cities near Appleton, WI with the most Search job openings:

Search jobs near you
Infographic showing various Search job openings in Appleton, WI as of August 2026, with employment types broken down into 75% Full Time, 21% Part Time, 1% Temporary, and 3% Contract. Highlights an 96% In-person, and 4% Remote job distribution, with an average salary of $73,633 per year, or $35.4 per hour.

Search and Browse Analyst

Fleet Farm

Appleton, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 23 days ago

Fleet Farm rating

5.4

Company rating: 5.4 out of 10

Based on 229 frontline employees who took The Breakroom Quiz

538th of 739 rated retailers

Job description

Search & Browse Analyst
About Fleet Farm
Fleet Farm is a leading Midwest retailer serving customers across a wide range of categories, including outdoor recreation, sporting goods, automotive, hardware, home improvement, and everyday essentials. Our ecommerce business continues to grow, creating opportunities for talented digital professionals to help shape how customers discover, navigate, and shop Fleet Farm online.
Position Summary
The Search & Browse Analyst plays a key role in creating an intuitive, engaging, and high-performing online shopping experience. This position is responsible for optimizing how customers discover products across Fleet Farm's digital experience through onsite search, navigation, taxonomy, category pages, filtering, and browse functionality.
You'll work closely with Merchandising, eCommerce, Digital Product, Marketing, IT, UX, and vendor partners to analyze customer behavior and site performance, identify opportunities, and implement improvements that increase product discoverability, conversion, and online sales.
This is an opportunity for someone who enjoys combining analytics, digital merchandising, and customer behavior to make it easier for customers to find the products they need.
What You'll Do
Search & Browse Optimization
  • Optimize onsite search, browse, navigation, and taxonomy to improve product discovery and customer engagement.
  • Analyze search behavior, customer journeys, and website performance to identify trends and opportunities.
  • Develop recommendations to improve search relevance, product rankings, filtering, facets, taxonomy, and navigation.
  • Execute merchandising rules, search boosts, redirects, synonyms, and promotional campaigns within the site's search platform.
  • Support seasonal launches, promotional events, assortment changes, and new product introductions through optimized search and browse experiences.

Digital Merchandising
  • Partner with Merchandising to ensure products are accurately categorized, tagged, and presented for optimal discoverability.
  • Identify opportunities to improve product visibility and the customer shopping journey.
  • Support category pages and browse experiences to help customers easily navigate Fleet Farm's online assortment.
  • Collaborate with cross-functional partners to ensure product discovery supports business priorities and customer needs.

Analytics & Performance
  • Analyze large datasets and customer behavior to identify trends, opportunities, and performance issues.
  • Monitor key performance indicators including search conversion, click-through rate, zero-result searches, revenue, average order value, and customer engagement.
  • Develop dashboards, reports, and actionable insights for business leaders and cross-functional partners.
  • Translate data into clear recommendations that improve search performance, product discoverability, and ecommerce results.
  • Identify opportunities to automate reporting and improve operational processes.

Testing & Continuous Improvement
  • Participate in A/B testing and experimentation to measure the effectiveness of search and browse enhancements.
  • Evaluate results and make recommendations based on customer behavior and performance data.
  • Partner with Digital Product, UX, IT, Marketing, and vendor partners to implement search and customer experience improvements.
  • Stay informed on emerging trends, customer behavior, technologies, and best practices related to ecommerce search and digital merchandising.

What You'll Bring
  • Bachelor's degree in Business, Marketing, Merchandising, Analytics, Information Systems, or a related field, or equivalent experience.
  • 2+ years of experience in eCommerce, digital merchandising, analytics, retail merchandising, or a related field.
  • Advanced proficiency in Microsoft Excel, including pivot tables, lookups, and data analysis.
  • Experience interpreting large datasets and translating insights into actionable business recommendations.
  • Strong analytical, problem-solving, and organizational skills.
  • Excellent communication skills with the ability to present findings to both technical and non-technical audiences.
  • Ability to manage multiple priorities in a fast-paced retail environment.
  • Experience with Algolia is preferred; experience with Bloomreach or similar ecommerce search platforms is also valuable.
  • Experience with Google Analytics 4 and ecommerce analytics is preferred.
  • Strong understanding of digital merchandising and ecommerce search optimization.

Why Fleet Farm?
At Fleet Farm, you'll have the opportunity to work at the intersection of eCommerce, Merchandising, Digital Product, Marketing, UX, and Technology.
In this role, you'll directly influence how customers discover and shop our products online. Your analysis and recommendations will help improve search results, product discovery, navigation, and the overall digital customer experience.
You'll have the opportunity to see your work translate into measurable improvements in customer engagement, conversion, revenue, and online shopping performance while building expertise in ecommerce analytics and digital merchandising.
Benefits
Fleet Farm offers a comprehensive benefits package designed to support the health, financial well-being, and overall quality of life of our team members. Benefits may include:
  • Medical, dental, and vision coverage
  • 401(k) with company match
  • Paid time off and paid holidays
  • Annual incentive/bonus opportunities, where applicable
  • Employee discount
  • Life and disability insurance
  • Flexible spending account
  • Professional development and career growth opportunities

Eligibility and benefit offerings are subject to plan terms and applicable requirements.
This is a 100% onsite position at Fleet Farm's Store Support Center in Appleton, Wisconsin.
Equal Employment Opportunity
Fleet Farm is an Equal Employment Opportunity Employer. We are committed to providing equal employment opportunities to all qualified applicants and team members without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other legally protected status.
We are committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and employment process.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.

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About Fleet Farm

Sourced by ZipRecruiter

Fleet Farm, headquartered in Appleton, Wisconsin, is a retail chain catering to life in the North Central United States. The company was founded by Stewart Mills Sr. and his sons, Stewart Jr. and Henry, in 1955. Introducing a one-stop comprehensive “fleet pricing” model, the company has since grown into over 40 locations across several states, becoming an iconic brand in the region. Fleet Farm operates within the retail industry, offering a comprehensive range of products and services that cater to customers' needs outdoor gear, farming and pet supplies, home improvement tools, automotive goods, hunting and fishing equipment, and even snacks and clothing.

Industry

Retail

Company size

5,001 - 10,000 Employees

Headquarters location

Appleton, WI, US

Year founded

1955

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