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Search Engine Optimization Jobs in Appleton, WI (NOW HIRING)

Facilitates digital content strategy, planning, creation, and editing exercising best practice in information architecture, taxonomy, metadata and Search Engine Optimization (SEO) optimization.

Public Safety Reporter

Appleton, WI · On-site

$24 - $32.50/hr

The ideal reporter is SEO savvy and can spot high-interest topics using social media, Google Trends and other engagement tools. Like others in the Appleton newsroom, this reporter works closely with ...

Public Safety Reporter

Appleton, WI · On-site

$24 - $32.50/hr

The ideal reporter is SEO savvy and can spot high-interest topics using social media, Google Trends and other engagement tools. Like others in the Appleton newsroom, this reporter works closely with ...

Marketing Specialist

De Pere, WI · On-site

$20 - $26/hr

Deep knowledge of traditional and digital marketing (SEO, Social Media), backed by strong writing, editing, and design capabilities (Adobe Creative Suite). * Data-Driven Execution: Demonstrable ...

Marketing Specialist

De Pere, WI · On-site

$20 - $26/hr

Deep knowledge of traditional and digital marketing (SEO, Social Media), backed by strong writing, editing, and design capabilities (Adobe Creative Suite). * Data-Driven Execution: Demonstrable ...

Deep knowledge of traditional and digital marketing (SEO, Social Media), backed by strong writing, editing, and design capabilities (Adobe Creative Suite). * Data-Driven Execution: Demonstrable ...

Deep knowledge of traditional and digital marketing (SEO, Social Media), backed by strong writing, editing, and design capabilities (Adobe Creative Suite). * Data-Driven Execution: Demonstrable ...

The ideal reporter is SEO savvy and can spot high-interest topics using social media, Google Trends and other engagement tools. Like others in the Appleton newsroom, this reporter works closely with ...

Search Engine Optimization information

See Appleton, WI salary details

$33.7K

$65.8K

$100.5K

How much do search engine optimization jobs pay per year?

As of Jul 26, 2026, the average yearly pay for search engine optimization in Appleton, WI is $65,753.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,700.00 and $73,200.00 per year, depending on experience, location, and employer.

Is search engine optimization a good career?

Search Engine Optimization (SEO) is a viable career that involves improving website visibility in search engine results through skills like keyword research, content creation, and analytics. It offers opportunities in digital marketing, often requires staying updated with algorithm changes, and can be pursued as a freelance or in-house role with certifications and experience.

How much does SEO get paid?

Salaries for Search Engine Optimization (SEO) specialists vary based on experience, location, and skill level. Entry-level SEO roles typically pay between $40,000 and $60,000 annually, while experienced professionals or those in senior positions can earn $70,000 to over $100,000 per year. Certifications in digital marketing tools and strong analytical skills can influence earning potential.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

Is SEO dead or evolving in 2026?

Search Engine Optimization (SEO) is continuously evolving as search engines update their algorithms, emphasizing user experience, quality content, and technical optimization. SEO professionals need to stay current with changes in ranking factors, such as AI integration and voice search, and develop skills in analytics and content strategy to remain effective.

Can I get an SEO job with no experience?

Entry-level SEO positions often do not require prior experience and may focus on skills such as keyword research, content optimization, and familiarity with tools like Google Analytics or SEMrush. Gaining certifications or completing online courses can improve your chances of securing an SEO role without experience.
What are the most commonly searched types of Search Engine Optimization jobs in Appleton, WI? The most popular types of Search Engine Optimization jobs in Appleton, WI are:
What cities near Appleton, WI are hiring for Search Engine Optimization jobs? Cities near Appleton, WI with the most Search Engine Optimization job openings:
Infographic showing various Search Engine Optimization job openings in Appleton, WI as of July 2026, with employment types broken down into 90% Full Time, 5% Part Time, 2% Temporary, 2% Contract, and 1% Nights. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $65,753 per year, or $31.6 per hour.
Digital Content Specialist

$52K/yr

Full-time

Posted 11 days ago


Job description

Job Purpose

The Digital Content Specialist brings the organization's story to life through visual, digital, and social content. This roleis responsible forcreating, publishing, andoptimizingcontent across digital channels to drive engagement, awareness, and action.

This position turns strategy and stories into scroll-stopping, click-worthy content that connects audiences to the mission.

Essential Functions

Content Creation

  • Create digital assets including graphics,videos, photos, and campaign visuals
  • Design and format email templates, landing pages, and digital appeals
  • Maintain a consistent visual brand across all platforms

Social Media & Digital Channels

  • Manage and post content across social media platforms
  • Write captions and adapt messaging for digital audiences
  • Monitor engagement and respond to comments or messages as appropriate
  • Identifytrends and opportunities for growth

Website & Digital Platforms

  • Update andmaintainwebsite pages, landing pages, and forms
  • Ensure content is current,accurate, and optimized
  • Support SEO and user experience

Email & Campaign Support

  • Build and deploy emails through email marketing platforms
  • Segment lists and schedulesends
  • Support digital fundraising and engagement campaigns

Analytics & Optimization

  • Track digital performance including email, website, and social metrics
  • Provide regular reporting and insights
  • Test andoptimizecontent for stronger engagement and conversion

Collaboration

  • Work closely with the Communications Manager to bring stories to life visually
  • Partner with the Marketing Project Manager to meet campaign timelines
  • Execute creativedirectionsset by the Director

Maintains Professional and Technical Knowledge

  • Attend educational workshops, review professional publications,establishpersonalnetworksand participate in professional groups

Protects the Credibility of the Rawhide Mission

  • Comply withthe Rawhide standard of conduct by setting an example in words and actions that are consistent with the values and beliefs of Rawhide

Contributes to the Team Effort

  • Performing other duties as directed or assigned by Director

Qualifications

  • 3+years of experience in digital marketing, content creation, or social mediapreferred
  • Strong graphic design and basic video editing skills
  • Experience with social media platforms, CMS systems, and email marketing tools
  • Knowledge of analytics, SEO, and digital best practices
  • Strong attention to detail and creativity
  • Ability to manage multiple projects and deadlines
  • Nonprofit or mission-driven experience preferred.

Core Competencies

  • Visual storytelling
  • Digital content creation
  • Brand consistency
  • Time management
  • Technicalproficiency
  • Creativity and adaptability