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Search Engine Optimization Jobs in Appleton, WI (NOW HIRING)

Apply SEO and keyword strategies to improve discoverability and ranking. * Continuously test and refine content to improve conversion and engagement. Vendor Central Operations * Lead content ...

Strong understanding of digital marketing channels and tools, including SEO, SEM, social media, email marketing, and analytics. * Ability to manage multiple projects simultaneously, ensuring timely ...

Website copy, page layouts, SEO, user experience and Google Analytics * Assist with management of leads, databases and data cleansing * Lead and database nurturing Traditional Marketing ...

Marketing Specialist

Oshkosh, WI · On-site

$57K - $90K/yr

Lead and manage photo and video shoots as needed including developing shot lists and ensuring safety standards are met. * Assist in website content development, SEO and SEM campaign creation and ...

Marketing Specialist

Oshkosh, WI · On-site

$57K - $90K/yr

Lead and manage photo and video shoots as needed including developing shot lists and ensuring safety standards are met. * Assist in website content development, SEO and SEM campaign creation and ...

Digital Marketing - Update website visual appeal, layout, and copy - Cross link website to YouTube videos, LinkedIn, and other forms of social media - Apply good website SEO practices to help ...

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Account Executive - B2B

Green Bay, WI · On-site

$104K - $122K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Account Executive - B2B

Green Bay, WI · On-site

$104K - $122K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Account Executive - B2B

Green Bay, WI · On-site

$104K - $122K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

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Search Engine Optimization information

See Appleton, WI salary details

$33.7K

$65.8K

$100.5K

How much do search engine optimization jobs pay per year?

As of Jul 5, 2026, the average yearly pay for search engine optimization in Appleton, WI is $65,753.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,700.00 and $73,200.00 per year, depending on experience, location, and employer.

Is search engine optimization a good career?

Search Engine Optimization (SEO) is a viable career that involves improving website visibility in search engine results through skills like keyword research, content creation, and analytics. It offers opportunities in digital marketing, often requires staying updated with algorithm changes, and can be pursued as a freelance or in-house role with certifications and experience.

How much does SEO get paid?

Salaries for Search Engine Optimization (SEO) specialists vary based on experience, location, and skill level. Entry-level SEO roles typically pay between $40,000 and $60,000 annually, while experienced professionals or those in senior positions can earn $70,000 to over $100,000 per year. Certifications in digital marketing tools and strong analytical skills can influence earning potential.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

Is SEO dead or evolving in 2026?

Search Engine Optimization (SEO) is continuously evolving as search engines update their algorithms, emphasizing user experience, quality content, and technical optimization. SEO professionals need to stay current with changes in ranking factors, such as AI integration and voice search, and develop skills in analytics and content strategy to remain effective.

Can I get an SEO job with no experience?

Entry-level SEO positions often do not require prior experience and may focus on skills such as keyword research, content optimization, and familiarity with tools like Google Analytics or SEMrush. Gaining certifications or completing online courses can improve your chances of securing an SEO role without experience.
What are the most commonly searched types of Search Engine Optimization jobs in Appleton, WI? The most popular types of Search Engine Optimization jobs in Appleton, WI are:
What cities near Appleton, WI are hiring for Search Engine Optimization jobs? Cities near Appleton, WI with the most Search Engine Optimization job openings:
eCommerce Merchandising Specialist

eCommerce Merchandising Specialist

Grainger Businesses

Green Bay, WI • Hybrid

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 12 days ago


Grainger rating

8.4

Company rating: 8.4 out of 10

Based on 176 frontline employees who took The Breakroom Quiz

17th of 352 rated logistics


Job description

Imperial Supplies, a Grainger Company, is a national distributor of quality maintenance products. Serving the fleet maintenance industry since 1958, Imperial has formed lasting relationships with customers by tailoring our services to meet their changing needs.

Our welcoming workplace enables you to learn, grow and make a difference by keeping businesses running and their people safe. As a Great Place to Work-Certified™ company, we’re looking for passionate people to join our team as we continue leading the industry.

Are you detail-oriented, analytically minded, and excited about how products come to life online? Join our eCommerce team as an eCommerce Merchandising Specialist, where you’ll play a key role in shaping the online shopping experience—from product data accuracy to category strategy.

In this role, you won’t just maintain product listings—you’ll actively influence conversion, improve customer experience, and drive digital sales growth.

 What You’ll Do
  • Build and maintain product and category pages to ensure a seamless online shopping experience
  • Review and validate product data (attributes, specs, descriptions, units of measure) to ensure accuracy and completeness 
  • Optimize product organization through taxonomy, categorization, and product relationships (parent/child, related items, replacements)
  • Identify and close data gaps to improve merchandising quality and consistency across the site 
  • Conduct competitive research to benchmark digital shopping experiences and stay current on eCommerce trends 
  • Partner cross-functionally with Category Management, SEO, and eCommerce teams to support site optimization and strategy
  • Support onsite search and SEO efforts through naming conventions, keywords, and taxonomy improvements
 What You’ll Bring
  • Exceptional attention to detail and data accuracy
  • Ability to work independently and make sound decisions
  • Comfort working with large datasets and spreadsheets
  • Ability to navigate ambiguity and continuously improve processes 
  • Bachelor’s degree (or equivalent experience)
  • 1–3 years of experience in eCommerce, merchandising, marketing, or a related field
 Why Join Us?
  • Opportunity to shape the online customer experience in a growing eCommerce environment
  • Collaborative team with cross-functional exposure
  • Flexible remote work environment (with optional in-office collaboration in Green Bay)
  • Health, dental, and vision available to you on day 1 of employment
  • Excellent work-life balance, 18 days paid time off plus 7 paid holidays
  • 6% company contribution to 401K with immediate investing

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, protected veteran status or any other protected characteristic under federal, state, or local law. We are proud to be an equal opportunity workplace.

We are committed to fostering an inclusive, accessible work environment that includes both providing reasonable accommodations to individuals with disabilities during the application and hiring process as well as throughout the course of one’s employment, should you need a reasonable accommodation during the application and selection process, including, but not limited to use of our website, any part of the application, interview or hiring process, please advise us so that we can provide appropriate assistance.


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About Grainger

Sourced by ZipRecruiter

Grainger is a leading broad line distributor with operations primarily in North America, Japan and the United Kingdom. We achieve our purpose, We Keep the World Working®, by serving more than 4.5 million customers with a wide range of products that keep their operations running and their people safe. Grainger also delivers services and solutions, such as technical support and inventory management, to save customers time and money. We're looking for passionate people who can move our company forward. As one of the 100 Best Companies to Work For, we have a welcoming workplace where you can build a career for yourself while fulfilling our purpose to keep the world working. We embrace new ways of thinking and recognize everyone is an individual. Find your way with Grainger today.

Industry

Office administration and facilities support services

Company size

10,000+ Employees

Headquarters location

Lake Forest, IL, US

Year founded

1927