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Search Engine Optimization Jobs in Madison, WI (NOW HIRING)

VALICOM CORP

Marketing Manager

Madison, WI · On-site

$80K - $100K/yr

Exa's central marketing team (EESG) supports you with SEO, creative, and full-stack web development on a published SLA. You own content and paid media end-to-end -- because those disciplines require ...

VALICOM CORP

Marketing Manager

Madison, WI · On-site

$80K - $100K/yr

Exa's central marketing team (EESG) supports you with SEO, creative, and full-stack web development on a published SLA. You own content and paid media end-to-end - because those disciplines require ...

Wisconsin Milk Marketing

Digital Manager

Madison, WI · On-site

Implement SEO content and AI search strategies, including articles, metadata, and keyword research, ensuring best practices are applied to new and existing content. * Developing , coordinating and ...

Hiebing

Shopify & WordPress Developer

Madison, WI · On-site

Implement conversion-focused marketing enhancements: landing pages, forms, tracking, structured content and SEO-friendly patterns. * Create scalable component patterns that balance design fidelity ...

Hiebing

Shopify & WordPress Developer

Madison, WI · On-site

Implement conversion-focused marketing enhancements: landing pages, forms, tracking, structured content and SEO-friendly patterns. * Create scalable component patterns that balance design fidelity ...

Grandir Solutions

Tech Sales - SDR (B2B)

Madison, WI

$50K/yr

We specialize in tailored digital marketing strategies; SEO,AIO, PPC, SEM, content marketing, and social media campaigns.Our ICP consists of small-midsize service businesses (roofing, remodeling ...

Grandir Solutions

Tech Sales - SDR (B2B)

Madison, WI · On-site

We specialize in tailored digital marketing strategies; SEO,AIO, PPC, SEM, content marketing, and social media campaigns.Our ICP consists of small-midsize service businesses (roofing, remodeling ...

Grandir Solutions

Tech Sales - SDR (B2B)

Madison, WI · On-site

$50K/yr

We specialize in tailored digital marketing strategies; SEO, AIO, PPC, SEM, content marketing, and social media campaigns. Our ICP consists of small-midsize service businesses (roofing, remodeling ...

Nextiny

Entry Level Digital Marketer

Whitewater, WI

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

Nextiny

Entry Level Digital Marketer

Madison, WI

Conduct keyword research, optimize website content, and assist with SEO strategies. * Create and schedule engaging content for blogs, emails, and social media. * Analyze campaign performance and ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Madison, WI

Search Engine Optimization information

See Madison, WI salary details

$34.8K

$67.9K

$103.8K

How much do search engine optimization jobs pay per year?

As of Jun 12, 2026, the average yearly pay for search engine optimization in Madison, WI is $67,902.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,400.00 and $75,600.00 per year, depending on experience, location, and employer.

Is search engine optimization a good career?

Search Engine Optimization (SEO) is a viable career that involves improving website visibility in search engine results through skills like keyword research, content creation, and analytics. It offers opportunities for remote work, freelance projects, and requires staying updated with search engine algorithms and tools such as Google Analytics. Career growth depends on experience, certifications, and staying current with industry trends.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

Is SEO dead or evolving in 2026?

Search Engine Optimization (SEO) remains an essential skill for digital marketers and SEO specialists in 2026, as search engines continue to update algorithms and prioritize user experience. SEO is evolving with advancements in AI, voice search, and mobile optimization, requiring professionals to stay current with new tools and best practices. Continuous learning and adaptation are key for SEO roles to remain effective and relevant.

Will SEO be replaced by AI?

Search Engine Optimization (SEO) professionals use AI tools to analyze data, automate tasks, and improve strategies. While AI can enhance SEO processes, human expertise remains essential for creative content, strategic planning, and adapting to search engine algorithm changes.

Can I get an SEO job with no experience?

Entry-level SEO positions often do not require prior experience and may focus on skills such as keyword research, content optimization, and familiarity with tools like Google Analytics or SEMrush. Gaining certifications or completing online courses can improve your chances of securing an SEO role without experience.
What are popular job titles related to Search Engine Optimization jobs in Madison, WI? For Search Engine Optimization jobs in Madison, WI, the most frequently searched job titles are:
What job categories do people searching Search Engine Optimization jobs in Madison, WI look for? The top searched job categories for Search Engine Optimization jobs in Madison, WI are:
What cities near Madison, WI are hiring for Search Engine Optimization jobs? Cities near Madison, WI with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you

Digital Marketing Specialist

The Panaro Group LLC

Janesville, WI • On-site

Full-time

Posted 3 days ago

Job description

Job Description
Digital Marketing Specialist Location: Janesville, WIPosition Summary: The Digital Marketing Specialist is responsible for the coordination and management of digital marketing efforts that support marketing initiatives, including global initiatives.Essential Duties & Responsibilities: • Improve website functionality and ease of navigation for all corporate websites • Understand and work to improve the company'sSearch Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as initiate/manage Pay For Click (PPC) campaigns • Work with outside designers and web developers to ensure global brand consistency among corporate websites • Utilize Customer Relationship Management (CRM) system for both lead qualification/generation and reporting • Maintain campaign planning/execution, budgeting, maintenance, content development • Keep up with new trends and social media platforms • Develop and make effective use of mobile communications devices • Develop and implement most efficient digital lead distribution to sales channel to maximize Return of Investment (ROI) of marketing communications campaigns • Support sales & marketing staff on special projects as needed, including supporting traditional marketing functions - database management, direct mailings, public relations, developing samples and sales aids, etc. • Track and report all analytics to sales & marketing team and implement changes to successfully impact bottom line conversionsKnowledge, Skills and Abilities: • Proven track record of success in internet marketing strategies, social media and mobile marketing • Demonstrated understanding of web analytics • Working knowledge of marketing principles and techniques • In-depth knowledge of and prior experience with Adobe Creative Cloud • Computer literate, including Microsoft Office • Able to understand technical product information and learn company's products • Strong written and verbal communication skills • Organized, detail oriented and able to set priorities
Skill Set
The Digital Marketing Specialist is responsible for the coordination and management of digital marketing efforts that support marketing initiatives, including global initiatives. The Digital Marketing Specialist is responsible for the coordination and management of digital marketing efforts that support marketing initiatives, including global initiatives. This includes improve website functionality and ease of navigation for all corporate websites. Understand and work to improve the company's Search Engine Optimization (SEO) and Search Engine Marketing (SEM) as well as initiate/manage Pay For Click (PPC) campaigns

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