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Search Engine Optimization Jobs in Madison, WI (NOW HIRING)

AprilAire

Marketing Specialist-LTE

Madison, WI · On-site

Create compelling eCommerce product copy including titles, descriptions, features/benefits, and SEO-optimized content to support conversion and discoverability * Support content needs for cross ...

Hibu

Account Executive - B2B

Fort Atkinson, WI · Hybrid

$90K - $110K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Hibu

Account Executive - B2B

Jefferson, WI · Hybrid

$90K - $110K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Hibu

Account Executive - B2B

Watertown, WI · Hybrid

$90K - $110K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Hibu

Account Executive - B2B

Madison, WI · Hybrid

$90K - $110K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Varsity Tutors

Wordpress Tutor

Madison, WI · Remote

$40/hr

Deep knowledge of WordPress site creation, theme selection and customization, page and post management, plugin installation and configuration, media management, basic SEO, widget and menu ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Madison, WI

Search Engine Optimization information

See Madison, WI salary details

$34.8K

$67.9K

$103.8K

How much do search engine optimization jobs pay per year?

As of Jun 12, 2026, the average yearly pay for search engine optimization in Madison, WI is $67,902.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,400.00 and $75,600.00 per year, depending on experience, location, and employer.

Is search engine optimization a good career?

Search Engine Optimization (SEO) is a viable career that involves improving website visibility in search engine results through skills like keyword research, content creation, and analytics. It offers opportunities for remote work, freelance projects, and requires staying updated with search engine algorithms and tools such as Google Analytics. Career growth depends on experience, certifications, and staying current with industry trends.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

Is SEO dead or evolving in 2026?

Search Engine Optimization (SEO) remains an essential skill for digital marketers and SEO specialists in 2026, as search engines continue to update algorithms and prioritize user experience. SEO is evolving with advancements in AI, voice search, and mobile optimization, requiring professionals to stay current with new tools and best practices. Continuous learning and adaptation are key for SEO roles to remain effective and relevant.

Will SEO be replaced by AI?

Search Engine Optimization (SEO) professionals use AI tools to analyze data, automate tasks, and improve strategies. While AI can enhance SEO processes, human expertise remains essential for creative content, strategic planning, and adapting to search engine algorithm changes.

Can I get an SEO job with no experience?

Entry-level SEO positions often do not require prior experience and may focus on skills such as keyword research, content optimization, and familiarity with tools like Google Analytics or SEMrush. Gaining certifications or completing online courses can improve your chances of securing an SEO role without experience.
What are popular job titles related to Search Engine Optimization jobs in Madison, WI? For Search Engine Optimization jobs in Madison, WI, the most frequently searched job titles are:
What job categories do people searching Search Engine Optimization jobs in Madison, WI look for? The top searched job categories for Search Engine Optimization jobs in Madison, WI are:
What cities near Madison, WI are hiring for Search Engine Optimization jobs? Cities near Madison, WI with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you

Website Merchandiser

JOHNSON HEALTH TECH TRADING INC

Cottage Grove, WI

Other

Medical, Dental, Life, Retirement, PTO

Posted 9 days ago

Job description

Description


Position Overview:

Under the direction of the Ecommerce Manager, the Website Merchandiser will support updating website content and product launches for all direct-to-consumer Global and Domestic ecommerce websites. This role will require a strong attention to detail and the ability to balance work on multiple projects at once. The Website Merchandiser will oversee the creation and maintenance of products and webpages within Shopify and Salesforce CMS platforms to present optimal shopping experiences for our online customers.


You will work closely with the Global Marketing and North American Marketing teams to launch new product webpages and make updates to the websites to support global and domestic sales goals and product launches. You will work to continuously optimize website content to ensure product and sales information is accurate and that our websites are the authority when it comes to our products and brands. This role will leverage performance data and customer insights to continuously improve the online experience in support of revenue goals. 


Responsibilities:

International Website Support: 

Collaborate with the Global Marketing team to make day-to-day updates on our Global websites

Support international product launches by building product pages and associated content.

Ensure Global web content meets both brand standards and website best-practices

Optimize on-site search results, filters, and sorting functionality


Domestic Website Support: 

Manage product assortment, categorization, and on-site placement on multiple websites to align with business goals

Coordinate product launches, website updates, and promotional events

Maintain content accuracy including pricing, imagery, and descriptions

Partner with marketing, creative, and digital teams to develop and execute merchandising strategies that maximize sales, conversion rates, and average order value.

Optimize on-site search results, filters, and sorting functionality

Work collaboratively with marketing and creative teams to ensure consistent messaging and branding throughout the customer experience


Website Standards: 

Support SEO best practices to improve organic traffic

Ensure all content aligns with brand guidelines and compliance standards

Maintain website compliance with ADA guidelines

Participate in UAT (user acceptance testing) for site updates, new feature releases, and platform migrations.


Website Optimization: 

Identify opportunities for cross-sell and upsell placements

Monitor competitor websites and industry trends to identify merchandising opportunities and best practices.

Monitor and analyze site performance metrics, including product page conversion, search performance, and category sell-through, and make data-driven recommendations for improvement

Support A/B testing initiatives to optimize product placement, page layouts, and promotional content.


Marginal Job Functions:

Other projects as needed.

Requirements


Education:

Bachelor's degree in Marketing, Business, Merchandising, eCommerce, or related field preferred


Experience:

1-3 years of experience in ecommerce merchandising, digital retail, or a related role preferred.

Experience working in a fitness equipment related field a plus


Benefits:

We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

Health & Dental Insurance

Company paid Life Insurance

401(k)

Paid Time Off benefits

Product discounts

Wellness programs

 Equal Opportunity Employer, including Protected Veterans and Individuals with Disabilities. 

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