ZipRecruiter

Log In

1

Search Engine Optimization Jobs in Madison, WI (NOW HIRING)

UW Health

Digital Experience Strategist

Middleton, WI · On-site

$73K - $110K/yr

Drive continuous improvement through governance, SEO/AEO/GEO optimization, experimentation and workflow innovation - including AI-enable publishing processes, A/B testing and digital standards ...

UWHealth

Digital Experience Strategist

Middleton, WI

$84K - $97K/yr

Drive continuous improvement through governance, SEO/AEO/GEO optimization, experimentation and workflow innovation - including AI-enable publishing processes, A/B testing and digital standards ...

UW Health

Digital Experience Strategist

Middleton, WI

$84K - $97K/yr

Drive continuous improvement through governance, SEO/AEO/GEO optimization, experimentation and workflow innovation - including AI-enable publishing processes, A/B testing and digital standards ...

EnthuZiastic

Growth Hacker - Remote

Whitewater, WI · Remote

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

EnthuZiastic

Growth Hacker - Remote

Madison, WI · Remote

Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising. Conversion Rate ...

Varsity Tutors

HTML Tutor

Madison, WI · Remote

$40/hr

Ability to explain semantic markup, responsive design principles, ARIA roles, and SEO-friendly structure while preparing students for web development, digital media, and front-end engineering ...

Hibu

Account Executive - B2B

Jefferson, WI · On-site

$90K - $110K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Hibu

Account Executive - B2B

Watertown, WI · Hybrid

$90K - $110K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Hibu

Account Executive - B2B

Jefferson, WI · Hybrid

$90K - $110K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Hibu

Account Executive - B2B

Madison, WI · Hybrid

$90K - $110K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Hibu

Account Executive - B2B

Fort Atkinson, WI · Hybrid

$90K - $110K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

next page

Showing results 1-20

All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Madison, WI

Search Engine Optimization information

See Madison, WI salary details

$34.8K

$67.9K

$103.8K

How much do search engine optimization jobs pay per year?

As of Jun 12, 2026, the average yearly pay for search engine optimization in Madison, WI is $67,902.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,400.00 and $75,600.00 per year, depending on experience, location, and employer.

Is search engine optimization a good career?

Search Engine Optimization (SEO) is a viable career that involves improving website visibility in search engine results through skills like keyword research, content creation, and analytics. It offers opportunities for remote work, freelance projects, and requires staying updated with search engine algorithms and tools such as Google Analytics. Career growth depends on experience, certifications, and staying current with industry trends.

How does an SEO professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization (SEO) Specialist, and why are they important?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.

Is SEO dead or evolving in 2026?

Search Engine Optimization (SEO) remains an essential skill for digital marketers and SEO specialists in 2026, as search engines continue to update algorithms and prioritize user experience. SEO is evolving with advancements in AI, voice search, and mobile optimization, requiring professionals to stay current with new tools and best practices. Continuous learning and adaptation are key for SEO roles to remain effective and relevant.

Will SEO be replaced by AI?

Search Engine Optimization (SEO) professionals use AI tools to analyze data, automate tasks, and improve strategies. While AI can enhance SEO processes, human expertise remains essential for creative content, strategic planning, and adapting to search engine algorithm changes.

Can I get an SEO job with no experience?

Entry-level SEO positions often do not require prior experience and may focus on skills such as keyword research, content optimization, and familiarity with tools like Google Analytics or SEMrush. Gaining certifications or completing online courses can improve your chances of securing an SEO role without experience.
What are popular job titles related to Search Engine Optimization jobs in Madison, WI? For Search Engine Optimization jobs in Madison, WI, the most frequently searched job titles are:
What job categories do people searching Search Engine Optimization jobs in Madison, WI look for? The top searched job categories for Search Engine Optimization jobs in Madison, WI are:
What cities near Madison, WI are hiring for Search Engine Optimization jobs? Cities near Madison, WI with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Digital Experience Strategist

Digital Experience Strategist

UW Health

Middleton, WI • On-site

$73K - $110K/yr

Other

Medical, Dental, Retirement, PTO

Posted 6 days ago

UW Health rating

7.9

Company rating: 7.9 out of 10

Based on 213 frontline employees who took The Breakroom Quiz

104th of 871 rated healthcare providers

Job description

Job Description
Work Schedule:
This is a full-time, 40 hours per week, hybrid position, scheduled to work Monday through Friday with core hours between 8:00AM - 5:00PM. The majority of the work is remote but will work onsite as needed by the department.
Be part of something remarkable
Serve as the lead for UW Health's primary digital channels.
We are seeking a Digital Experience Strategist to:
  • Lead the day-to-day execution, optimization and ongoing stewardship of site structure, navigation and end-to-end user journeys to ensure high-quality experiences across channels. Apply analytics, audience insights and user experience best practices to inform recommendations and guide execution, while ensuring alignment with WCAG accessibility standards, brand guidelines and enterprise digital standards.
  • Lead and optimize the organization's primary digital experiences - including websites, navigation and end-to-end user journeys - using analytics, UX best practices and audience insights to improve engagement, reduce friction and support enterprise goals
  • Partner with cross-functional stakeholders across marketing, IS, operations, clinical teams and HR to translate digital strategy into execution, influence priorities and deliver high-quality, accessible and brand-aligned digital experiences
  • Drive continuous improvement through governance, SEO/AEO/GEO optimization, experimentation and workflow innovation - including AI-enable publishing processes, A/B testing and digital standards stewardship - while mentoring junior team members and promoting operational excellence

At UW Health, you will have:
  • An excellent benefits package, including health and dental insurance, paid time off, retirement plans, two-week paid parental leave and adoption assistance.
  • Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance.
  • Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being.
  • Tuition benefits eligibility - UW Health invests in your professional growth by helping pay for coursework associated with career advancement.
  • The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions.

Qualifications
  • Bachelor's Degree in Digital marketing, communication, computer science or related field. Four (4) years of relevant experience may be considered in lieu of a degree, in addition to the required experience below Required

Work Experience
  • 3 years experience in digital strategy and/or content management with progressive responsibility, including experience with complex enterprise websites Required
  • Experience with healthcare websites Preferred
  • Experience with testing platforms Preferred

Our Commitment to Social Impact and Belonging
UW Health is committed to fostering a workplace that creates belonging for everyone and is an Equal Employment Opportunity (EEO) employer. Our respect for people shines through patient care interactions and our daily work practices as we work to embrace the knowledge, unique perspectives and qualities each employee and faculty member brings to work each day. It is the policy of UW Health to provide equal opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Job Description
UW Hospital and Clinics benefits

What UW Health employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

UW Health logo

About UW Health

Sourced by ZipRecruiter

UW Health Clinics - our physicians and staff are dedicated to providing an exceptional patient and family experience by delivering the highest quality of care in a compassionate environment. With more than 80 primary and specialty care clinics located throughout Dane County and the surrounding areas, we are proud to have the opportunity to impact the communities we serve.

Industry

Health care and social assistance and hospitals

Company size

10,000+ Employees

Headquarters location

Madison, WI, US

View All UW Health Jobs

Apply