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Seo Jobs in Appleton, WI (NOW HIRING)

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Seo information

See Appleton, WI salary details

$78.5K

$110.5K

$140.9K

How much do seo jobs pay per year?

As of Sep 7, 2026, the average yearly pay for seo in Appleton, WI is $110,530.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,000.00 and $118,500.00 per year, depending on experience, location, and employer.

What is SEO?

SEO or search engine optimization is the process of generating marketing results for a company or website through various forms of paid and non paid advertising. While the actual marketing content takes a variety of shapes, ranging from blogs and how-to guides to infographics, videos, product pages, and anything else that may be relevant to a company, SEO focuses on improving the ranking of this material in organic search results. SEO also involves using analytics software to determine which advertising techniques are most successful. Once a company has this information, it can start producing more content of that type, with the ultimate goal of improving its advertisements over time.

What does an SEO specialist do?

An SEO (Search Engine Optimization) specialist is responsible for improving a website's visibility in search engine results pages. They analyze, review, and implement changes to websites to optimize them for search engines like Google. This involves researching keywords, creating quality content, optimizing website structure, building backlinks, and monitoring performance metrics. The goal is to drive more organic (unpaid) traffic to the site and improve its ranking in search results.

What are the key skills and qualifications needed to thrive as an SEO specialist, and why are they important?

To thrive as an SEO Specialist, you need expertise in keyword research, on-page and off-page optimization, analytics, and a solid understanding of search engine algorithms, usually backed by experience or certifications in digital marketing. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console is essential for monitoring and improving website performance. Strong analytical skills, attention to detail, and effective communication make an SEO professional stand out. These abilities are vital for driving organic traffic, improving search rankings, and delivering measurable results to clients or organizations.

What are some common challenges faced by SEO specialists when working with cross-functional teams?

SEO specialists often collaborate with web developers, content creators, and marketing teams, which can present communication and alignment challenges. For example, implementing technical SEO recommendations may require developers to prioritize tasks that compete with other projects. Additionally, aligning content strategy with SEO goals sometimes involves negotiating with writers and editors to balance creativity and keyword optimization. Building strong relationships and clearly communicating the value of SEO can help overcome these obstacles and drive better results for the organization.

What is the difference between Seo vs Content Writer?

AspectSeoContent Writer
Primary FocusOptimizing websites for search enginesCreating engaging written content
Skills NeededKeyword research, SEO tools, technical SEOWriting, editing, storytelling
Work EnvironmentDigital marketing teams, agenciesContent agencies, marketing teams
CertificationsSEO certifications, Google AnalyticsWriting courses, journalism degrees

Seo specialists focus on improving website visibility through search engine optimization techniques, while content writers craft compelling content to engage audiences. Both roles often collaborate but serve different core purposes within digital marketing strategies.

Is SEO a good career?

SEO is a viable career that involves optimizing websites to improve search engine rankings, requiring skills in analytics, content creation, and technical understanding. It offers opportunities for remote work, freelance projects, and continuous learning as search engine algorithms evolve. Success in SEO often depends on staying updated with industry tools and best practices.

What does a search engine optimization (SEO) job do?

An SEO job involves optimizing websites to improve their visibility in search engine results. This includes keyword research, on-page and off-page optimization, analyzing website performance, and using tools like Google Analytics to increase organic traffic and rankings.
More about Seo jobs

What are popular job titles related to Seo jobs in Appleton, WI?

For Seo jobs in Appleton, WI, the most frequently searched job titles are:

What cities near Appleton, WI are hiring for Seo jobs?

Cities near Appleton, WI with the most Seo job openings:

Seo jobs near you
Infographic showing various Seo job openings in Appleton, WI as of August 2026, with employment types broken down into 6% Internship, 82% Full Time, 9% Part Time, and 3% Contract. Highlights an 70% Physical, 6% Hybrid, and 24% Remote job distribution, with an average salary of $110,530 per year, or $53.1 per hour.

Digital Marketing Manager

Community First Credit Union

Neenah, WI • On-site

Full-time

Posted 6 days ago

Job description

As the Digital Marketing Manager, you will manage digital marketing strategies that advance Community First's mission to serve our members - building and maintaining our website and marketing communication tools, monitoring performance through analytics, and driving speed to market for new product launches and critical communications.
This role blends hands-on technical execution with strategic insight, serving as the go-to for translating credit union initiatives into intuitive user flows and high-converting landing pages, while managing site architecture, quality assurance, accessibility standards, and SEO strategy.
As the Digital Marketing Manager with CFCU, you will:
  • Build and maintain our digital presence. Collaborate with creative, copywriters, and product marketing to manage onsite content for communityfirstcu.com and third-party sites supporting campaigns, events, promotions, and new product launches, and wireframe and build content with a mobile-first approach.
  • Uphold technical standards. Maintain site architecture, quality assurance, and accessibility standards, and develop relationships with website technical partners alongside the marketing technology and communications team.
  • Turn data into direction. Collaborate across digital, communications, product marketing, and advertising teams to monitor and optimize the member digital journey, develop a KPI framework and analytics tagging recommendations, and measure digital KPIs across paid and owned platforms.
  • Tell the story behind the numbers. Translate complex campaign and digital landscape metrics into clear recommendations, report on campaign performance across channels and web properties, and identify meaningful success metrics to guide data-driven decisions.
  • Own our SEO strategy. Plan, implement, and manage SEO strategy, including web marketing, analytics, content strategy, link building, and keyword research, and continually improve Digital Certainty Index scores through SEO, accessibility, and user experience improvements.
  • Keep improving. Maintain and refine digital campaign guidelines and processes, perform SEO and content audits, and review and remediate technical SEO issues.

We are looking for a combination of:
  • Bachelor's degree in digital marketing, business, or a related field strongly preferred. An equivalent combination of education and experience will always be considered.
  • 3+ years of corporate or agency digital marketing experience.
  • Experience with HTML, CSS, and JavaScript.
  • Front-end development skills within a DXP, preferably Kentico 12 or Kentico Xperience.
  • Advanced troubleshooting skills; technical documentation experience a plus.
  • Expert-level proficiency with web analytics tools such as Google Analytics 4, Google Tag Manager, and Siteimprove.
  • Proven success developing and managing SEO strategies and digital marketing plans.
  • Experience with SEO tools such as Google Search Console, Moz, Screaming Frog, or Ubersuggest.
  • Current knowledge of SEO, analytics, social, and digital marketing trends.
  • Experience with software testing, user acceptance testing, and accessibility practices.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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