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Seo Jobs in Appleton, WI (NOW HIRING)

Bellin

Digital Marketing Consultant

Green Bay, WI · On-site

  • Medical

  • Life

  • Retirement

  • PTO

Facilitates digital content strategy, planning, creation, and editing exercising best practice in information architecture, taxonomy, metadata and Search Engine Optimization (SEO) optimization.

All JobsSeo JobsSeo Jobs in Appleton, WI

Seo information

See Appleton, WI salary details

$78.5K

$110.6K

$141K

How much do seo jobs pay per year?

As of Aug 18, 2026, the average yearly pay for seo in Appleton, WI is $110,582.00, according to ZipRecruiter salary data. Most workers in this role earn between $100,000.00 and $118,600.00 per year, depending on experience, location, and employer.

What is SEO?

SEO or search engine optimization is the process of generating marketing results for a company or website through various forms of paid and non paid advertising. While the actual marketing content takes a variety of shapes, ranging from blogs and how-to guides to infographics, videos, product pages, and anything else that may be relevant to a company, SEO focuses on improving the ranking of this material in organic search results. SEO also involves using analytics software to determine which advertising techniques are most successful. Once a company has this information, it can start producing more content of that type, with the ultimate goal of improving its advertisements over time.

What does an SEO specialist do?

An SEO (Search Engine Optimization) specialist is responsible for improving a website's visibility in search engine results pages. They analyze, review, and implement changes to websites to optimize them for search engines like Google. This involves researching keywords, creating quality content, optimizing website structure, building backlinks, and monitoring performance metrics. The goal is to drive more organic (unpaid) traffic to the site and improve its ranking in search results.

What are the key skills and qualifications needed to thrive as an SEO specialist, and why are they important?

To thrive as an SEO Specialist, you need expertise in keyword research, on-page and off-page optimization, analytics, and a solid understanding of search engine algorithms, usually backed by experience or certifications in digital marketing. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and Google Search Console is essential for monitoring and improving website performance. Strong analytical skills, attention to detail, and effective communication make an SEO professional stand out. These abilities are vital for driving organic traffic, improving search rankings, and delivering measurable results to clients or organizations.

What are some common challenges faced by SEO specialists when working with cross-functional teams?

SEO specialists often collaborate with web developers, content creators, and marketing teams, which can present communication and alignment challenges. For example, implementing technical SEO recommendations may require developers to prioritize tasks that compete with other projects. Additionally, aligning content strategy with SEO goals sometimes involves negotiating with writers and editors to balance creativity and keyword optimization. Building strong relationships and clearly communicating the value of SEO can help overcome these obstacles and drive better results for the organization.

What is the difference between Seo vs Content Writer?

AspectSeoContent Writer
Primary FocusOptimizing websites for search enginesCreating engaging written content
Skills NeededKeyword research, SEO tools, technical SEOWriting, editing, storytelling
Work EnvironmentDigital marketing teams, agenciesContent agencies, marketing teams
CertificationsSEO certifications, Google AnalyticsWriting courses, journalism degrees

Seo specialists focus on improving website visibility through search engine optimization techniques, while content writers craft compelling content to engage audiences. Both roles often collaborate but serve different core purposes within digital marketing strategies.

Is SEO a good career?

SEO is a viable career that involves optimizing websites to improve search engine rankings, requiring skills in analytics, content creation, and technical understanding. It offers opportunities for remote work, freelance projects, and continuous learning as search engine algorithms evolve. Success in SEO often depends on staying updated with industry tools and best practices.

What does a search engine optimization (SEO) job do?

An SEO job involves optimizing websites to improve their visibility in search engine results. This includes keyword research, on-page and off-page optimization, analyzing website performance, and using tools like Google Analytics to increase organic traffic and rankings.
More about Seo jobs

What cities near Appleton, WI are hiring for Seo jobs?

Cities near Appleton, WI with the most Seo job openings:

Seo jobs near you
Infographic showing various Seo job openings in Appleton, WI as of August 2026, with employment types broken down into 7% Internship, 81% Full Time, 8% Part Time, and 4% Temporary. Highlights an 59% In-person, and 41% Remote job distribution, with an average salary of $110,582 per year, or $53.2 per hour.

Regional Manager of Brand and Digital Communications

Rennes Group, Inc.

WI • On-site

Other

Posted 11 days ago

Rennes Group rating

5.5

Company rating: 5.5 out of 10

Based on 19 frontline employees who took The Breakroom Quiz

Job description

The Brand & Digital Communications Specialist is a hands-on, highly organized marketing professional responsible for executing digital marketing, website, social media, content, and brand initiatives for Rennes Group. This position plays an important role in strengthening brand awareness, attracting prospective residents and employees, supporting referral development, and promoting the experiences offered throughout Rennes Group communities. The specialist will manage day-to-day digital platforms, create engaging visual and written content, support advertising campaigns, maintain website content, and help ensure marketing projects move from concept through completion. This position will be expected to manage multiple projects, take ownership of assignments, respectfully challenge ideas when improvements can be made, and collaborate closely with internal teams, campus leaders, and external vendors.
Duties/Responsibilities:
  • Manage and maintain Rennes Group's social media platforms, including developing, scheduling, publishing, and monitoring engaging content.
  • Create high-quality graphics, advertisements, photography, video, and other visual content that consistently reflects Rennes Group's brand.
  • Maintain and update company websites to ensure information is accurate, current, user-friendly, and aligned with organizational priorities.
  • Apply search engine optimization best practices to improve website visibility, search performance, and targeted traffic.
  • Develop written content for social media, websites, advertisements, press releases, blogs, news stories, recruitment initiatives, and other communications.
  • Support digital advertising campaigns designed to attract prospective residents, employees, referral partners, and community members.
  • Monitor website, social media, and advertising performance and recommend opportunities to improve engagement and results.
  • Identify emerging marketing trends, platforms, and creative strategies that could strengthen brand awareness and expand audience reach.
  • Attend bi-monthly marketing meetings within designated Rennes Group markets and help drive appropriate projects and follow-up activities.
  • Coordinate assigned marketing projects from concept through approval, production, distribution, and completion.
  • Provide marketing and promotional support for recruiting initiatives, campus events, sponsorships, awards, community partnerships, and business development efforts.
  • Collaborate with campus leaders, regional team members, recruiters, vendors, and creative partners to gather information and produce effective marketing materials.
  • Coordinate the production and delivery of printed materials, promotional items, signage, advertisements, digital content, and other branded resources.
  • Maintain organized project records, content libraries, platform access, deadlines, approvals, and vendor communications while performing other duties as assigned.

Required Skills/Abilities:
  • Strong understanding of digital marketing, social media, website management, and search engine optimization (SEO).
  • Exceptional organizational skills with the ability to manage multiple projects and deadlines simultaneously.
  • Excellent written, verbal, and visual communication skills.
  • Advanced proficiency with Canva; experience with Adobe Creative Suite is a plus.
  • Strong attention to detail with the ability to proofread and maintain brand consistency.
  • Self-motivated with the ability to work independently while collaborating effectively with a team.
  • Creative thinker who proactively identifies opportunities for improvement and innovative marketing solutions.
  • Professional, dependable, adaptable, and able to maintain confidentiality.
  • Proficiency in Microsoft Office and the ability to quickly learn new software and marketing technologies.
Education and Experience:
  • Bachelor's degree in marketing, communications, digital media, public relations, or related field preferred.
  • Minimum of three years of experience in digital marketing, communications, website management, or a related field.
  • Experience managing websites and implementing SEO strategies strongly preferred.
  • Experience with social media management, digital advertising, and content creation required.
  • Experience in healthcare, senior living, or hospitality marketing preferred.

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