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Search Manager Jobs in Washington (NOW HIRING)

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Search Manager information

See Washington salary details

$64.6K

$93.8K

$136.5K

How much do search manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for search manager in Washington is $93,830.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,300.00 and $112,700.00 per year, depending on experience, location, and employer.

What does a search manager do?

A search manager oversees the planning, execution, and optimization of search engine marketing strategies, including paid and organic search campaigns. They analyze data, use tools like Google Analytics and AdWords, and coordinate with marketing teams to improve search visibility and performance.

How does a search manager typically collaborate with other departments to optimize campaign performance?

Search Managers frequently work cross-functionally, partnering with content, analytics, and creative teams to ensure campaigns are aligned with overall marketing goals. They often collaborate with data analysts to review performance metrics and identify optimization opportunities, as well as with designers to refine ad creatives. Regular communication with account managers and clients is also common to share insights and adjust strategies based on evolving business objectives. This collaborative approach helps ensure that search campaigns are both effective and integrated with broader digital marketing efforts.

What are the key skills and qualifications needed to thrive as a search manager, and why are they important?

To thrive as a Search Manager, you need expertise in search engine marketing (SEM), pay-per-click (PPC) campaign management, data analysis, and a relevant degree in marketing or business. Familiarity with tools such as Google Ads, Microsoft Advertising, Google Analytics, and SEMrush, along with certifications like Google Ads Certification, is typically required. Strong analytical thinking, communication, and project management skills help drive effective campaigns and foster collaboration across teams. These skills are crucial for optimizing search performance, maximizing ROI, and staying competitive in the rapidly evolving digital marketing landscape.

What is a search manager?

Search Managers are professionals responsible for overseeing and optimizing a company's search engine marketing (SEM) and sometimes search engine optimization (SEO) strategies. They manage campaigns on platforms like Google Ads and Bing Ads, analyze performance data, and adjust tactics to improve visibility, traffic, and conversions. Their role often involves keyword research, budget management, ad copywriting, and collaborating with marketing teams to achieve business goals.

What is the difference between Search Manager vs SEO Specialist?

AspectSearch ManagerSEO Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in digital marketingBachelor's degree in marketing, communications, or related field; SEO certifications often preferred
Work EnvironmentOversees search marketing strategies, manages teams, collaborates with marketing departmentsFocuses on optimizing website content, keyword research, and link-building strategies
Employer & Industry UsageUsed in digital marketing agencies, e-commerce, and large corporationsCommon in marketing teams, digital agencies, and SEO firms

The Search Manager oversees overall search marketing strategies, including paid and organic search, managing teams and campaigns. The SEO Specialist concentrates on optimizing website content and improving organic search rankings. While both roles require marketing knowledge and familiarity with search engines, the Search Manager has broader responsibilities, including strategy development and team management, whereas the SEO Specialist focuses on technical and content optimization tasks.

What are the most commonly searched types of Search jobs in Washington? The most popular types of Search jobs in Washington are:
What cities in Washington are hiring for Search Manager jobs? Cities in Washington with the most Search Manager job openings:
Search Manager jobs near you
Infographic showing various Search Manager job openings in Washington as of June 2026, with employment types broken down into 86% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $93,830 per year, or $45.1 per hour.

SEO Digital Marketing Associate

KME.digital

Alexandria, VA

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 13 days ago

Job description

As a Digital Marketing Associate focusing on SEO at KME.digital, you will develop and maintain digital marketing strategies across a variety of channels for multiple company accounts. In this role, you will be responsible for identifying, creating, scaling, and reporting on cost-effective lead-generating strategies for clients under your management. You will develop advertising campaigns, facilitate the production of creative assets, identify, and grow prospecting and remarketing audiences, use analytics to inform decisions, and manage significant marketing budgets to achieve company goals. The right candidate will thrive in a fast-paced, highly entrepreneurial collaborative environment with a team that is driven, enthusiastic, and not afraid to take risks.


Responsibilities

  • Work across multiple clients at a time and serve as their point of contact at KME.digital. Through clear communication, you will set expectations and educate the customer in order to help meet their digital marketing goals.
  • Measure and analyze performance, and identify new opportunities based on customer and business data.
  • Assist in backlink strategy development to help raise a customer's Domain Authority.
  • Implement and continually test new creative messaging, landing pages, campaigns, and tools to drive better organic performance
  • Creation and presentation of monthly online performance dashboards for clients utilizing Google Analytics metrics.
  • Optimize website content with on-page SEO best practices in mind relative to the customer's service offerings.
  • Conduct competitor analysis - keywords, backlinks, etc. to ensure customer success.
  • Completing website audits and continuous marketing assessments for professional services clients, including implementation of keyword optimization.
  • Assess website usability and findability - perform website conversion rate analysis and provide recommendations as needed.
  • Assist in identifying technical site errors and potential warnings.
  • Writing website content with optimizations in mind.


Qualifications

  • Strong understanding of online marketing channels such as text and display advertising, search engine marketing, social media marketing, and native advertising. (SERP, website, email, social, etc.)
  • Must have a passion for metrics and quantitative analysis to turn analysis into actionable strategies, and optimize organic traffic performance
  • Must be able to work in a fast-paced environment with tight deadlines and great collaboration
  • Ability to understand client objectives and build effective strategies to meet client needs
  • Ability to bridge data analysis, research, competitive intelligence, and marketing savvy to build efficient and scalable customer acquisition programs.
  • Must be highly driven with a customer-centric attitude and the ability to work entrepreneurially on a small team
  • Genuine interest in staying on top of the latest marketing trends and changes
  • Comfortable speaking to clients and clearly presenting marketing strategies and analytics
  • Strong writing and presentation skills


Qualities/Skills

  • Google Analytics
  • Google Search Console
  • Google Ads
  • SEO (experience with multiple tools such as Moz, Ahrefs, ScreamingFrog, SEMRush, BuzzSumo, etc)
  • Marketing automation (experience with multiple platforms such as Hubspot, Marketo, Pardot, SharpSpring, etc)
  • CRM (experience with multiple platforms such as Salesforce, Hubspot, Pipedrive, etc)
  • CMS (experience with at least one, such as WordPress, ExpressionEngine, Joomla, Drupal, etc)
  • Major social networks (LinkedIn, Twitter, Facebook, YouTube)


Requirements

  • Resume
  • At least 1 year of SEO experience
  • High school or equivalent (Required)
  • Bachelor's degree in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
  • Job Type: Full-time


Benefits:

  • Health/Vision/Dental Insurance
  • Disability & Life Insurance
  • 401 (k) Plan & Employer Matching
  • Professional Development Assistance
  • Flexible Work Schedule
  • Paid Time Off (15 Vacation Days and 10 Personal Days)
  • Fun Virtual & In-Person Team Outings


Schedule:

  • Monday to Friday


Supplemental pay types:

  • Bonus opportunities


Experience:

  • SEO: 1 year (Preferred)

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