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Search Manager Jobs in Washington (NOW HIRING)

BluShark Digital is seeking a Paid Search Manager to collaborate closely with our clients on their ad campaigns. We are looking for a candidate comfortable working across multiple client accounts and ...

BluShark Digital is seeking a Paid Search Manager to collaborate closely with our clients on their ad campaigns. We are looking for a candidate comfortable working across multiple client accounts and ...

BluShark Digital is seeking a Paid Search Manager to collaborate closely with our clients on their ad campaigns. We are looking for a candidate comfortable working across multiple client accounts and ...

... Search Manager to join our Brand Marketing team to support the development and execution of our organic search strategy across traditional search engines and AI-powered search experiences. This ...

Our product is a complete security program that automates device management, endpoint security ... Own Zip's SEO strategy end to end, from technical foundations (crawling, indexing, site ...

New

SEO Manager

Washington, DC · On-site

$95 - $125/hr

US is seeking an experienced and analytically driven SEO Manager. This role leads search optimization strategies that improve content discoverability, audience reach, and digital engagement across ...

New

SEO Manager

Gaithersburg, MD · On-site

$108K - $162K/yr

As a SEO Manager, you will join a world-class digital marketing team on a mission to support prospects and clients throughout their journey, empowering them to interact with OpenText with ease and on ...

We are looking for a data-driven, highly organized content SEO Manager with an editorial search engine optimization background to help GQ US and British GQ increase their organic search and Discover ...

Senior Marketing Manager Reston, VA (Hybrid) | Contract-to-Hire About the Role Our client, a well-established global organization, is seeking a Senior Marketing Manager to develop and execute ...

SEO Analyst

Sterling, VA · On-site

$40 - $80/hr

SEO Analyst Job Title: SEO Analyst Job Type: Remote Compensation: $40K - $80K/yr (based on ... Experience managing Google Ads * Experience with earning backlinks * Experience working with Sierra ...

New

Share Public Policy Manager, Search In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits ...

Senior Manager, SEM

Washington, DC · On-site

$80 - $100/hr

Who We're Looking For The Senior Manager, Search Engine Marketing (SEM) leads paid search strategy, execution, and performance across multiple complex client programs. This role combines strategic ...

The Senior Manager serves as a senior day-to-day SEM partner to clients, leads campaign planning and optimization, and oversees the work and development of SEM team members. This person will also ...

Who We're Looking For The Senior Manager, Search Engine Marketing (SEM) leads paid search strategy, execution, and performance across multiple complex client programs. This role combines strategic ...

Public Policy Manager, Search

Washington, DC · On-site

$134K - $164K/yr

As a Public Policy Manager for Search, you will address the most complex issues facing the technology industry. The GAPP team manages the company's political and policy strategy, driving external ...

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Showing results 1-20

Search Manager information

See Washington salary details

$64.6K

$93.8K

$136.5K

How much do search manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for search manager in Washington is $93,830.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,300.00 and $112,700.00 per year, depending on experience, location, and employer.

What is a search manager?

Search Managers are professionals responsible for overseeing and optimizing a company's search engine marketing (SEM) and sometimes search engine optimization (SEO) strategies. They manage campaigns on platforms like Google Ads and Bing Ads, analyze performance data, and adjust tactics to improve visibility, traffic, and conversions. Their role often involves keyword research, budget management, ad copywriting, and collaborating with marketing teams to achieve business goals.

How does a search manager typically collaborate with other departments to optimize campaign performance?

Search Managers frequently work cross-functionally, partnering with content, analytics, and creative teams to ensure campaigns are aligned with overall marketing goals. They often collaborate with data analysts to review performance metrics and identify optimization opportunities, as well as with designers to refine ad creatives. Regular communication with account managers and clients is also common to share insights and adjust strategies based on evolving business objectives. This collaborative approach helps ensure that search campaigns are both effective and integrated with broader digital marketing efforts.

What are the key skills and qualifications needed to thrive as a search manager, and why are they important?

To thrive as a Search Manager, you need expertise in search engine marketing (SEM), pay-per-click (PPC) campaign management, data analysis, and a relevant degree in marketing or business. Familiarity with tools such as Google Ads, Microsoft Advertising, Google Analytics, and SEMrush, along with certifications like Google Ads Certification, is typically required. Strong analytical thinking, communication, and project management skills help drive effective campaigns and foster collaboration across teams. These skills are crucial for optimizing search performance, maximizing ROI, and staying competitive in the rapidly evolving digital marketing landscape.

What is the difference between Search Manager vs SEO Specialist?

AspectSearch ManagerSEO Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in digital marketingBachelor's degree in marketing, communications, or related field; SEO certifications often preferred
Work EnvironmentOversees search marketing strategies, manages teams, collaborates with marketing departmentsFocuses on optimizing website content, keyword research, and link-building strategies
Employer & Industry UsageUsed in digital marketing agencies, e-commerce, and large corporationsCommon in marketing teams, digital agencies, and SEO firms

The Search Manager oversees overall search marketing strategies, including paid and organic search, managing teams and campaigns. The SEO Specialist concentrates on optimizing website content and improving organic search rankings. While both roles require marketing knowledge and familiarity with search engines, the Search Manager has broader responsibilities, including strategy development and team management, whereas the SEO Specialist focuses on technical and content optimization tasks.

What are the most commonly searched types of Search jobs in Washington?

The most popular types of Search jobs in Washington are:

What cities in Washington are hiring for Search Manager jobs?

Cities in Washington with the most Search Manager job openings:

Infographic showing various Search Manager job openings in Washington as of June 2026, with employment types broken down into 86% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $93,830 per year, or $45.1 per hour.

Paid Search Manager

BluShark Digital

Washington, DC • On-site

Full-time

Posted 12 days ago


Job description

BluShark Digital is seeking a Paid Search Manager to collaborate closely with our clients on their ad campaigns. We are looking for a candidate comfortable working across multiple client accounts and communicating performance metrics to clients.  

As a Paid Search Manager, you will manage and design strategies to be executed on multiple platforms including Google Ads, Local Service Ads, Meta Ads, Bing Ads, Reddit Ads, and OpenAI Ads campaigns. This role is essential in driving the success of our clients' digital marketing strategies through the management, optimization, and reporting of paid campaigns. The ideal candidate will be a strategic thinker who understands lead generation, prioritizes lead quality, and is focused on driving measurable ROI.

Key Responsibilities:

  • Manage ads campaigns across multiple client accounts
  • Monitor important KPIs such as CPCs, CPLs, conversion rates, impression share
  • Collaborate with account managers and other internal teams
  • Monitor and optimize campaigns for maximum performance, ensuring optimal budget allocation, keyword targeting, and ad copy effectiveness
  • Report on conversion data and ROI
  • Collaborate with clients to understand their business goals and develop account level strategies
  • Maintain regular communication with clients, providing updates on campaign performance, insights, and recommendations for improvement
  • Lead scheduled client calls to review reports, discuss strategies, and address any questions or concerns
  • Help develop and improve internal ads team processes

Characteristics

  • Ownership mentality
  • Proactive communication with clients
  • Solution-driven
  • Results-oriented
  • Team Player

Qualifications

  • Bachelor's degree in marketing or related field
  • 5+ years of experience in paid advertising
  • Strong understanding of paid advertising platforms, such as Google Ads, Local Service Ads, and Meta Ads
  • Experience with campaign management, budget management, and reporting
  • Actively involved in client communication and providing recommendations

BluShark Digital is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment.

BluShark Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.