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Search Manager Jobs in Washington (NOW HIRING)

AARP

Paid Media Manager

Washington, DC · On-site

$95K/yr

The Paid Media Manager supports the execution of marketing efforts, including search engine ... Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword ...

Egon Zehnder

Researcher, Executive Search

Washington, DC

$85K - $95K/yr

The Executive Search Researcher provides specialized market insight, strategic guidance, and client ... Contribute to the Firm's knowledge management activities by looking for opportunities to share ...

Egon Zehnder

Researcher, Executive Search

Washington, DC · On-site

$85K - $95K/yr

The Executive Search Researcher provides specialized market insight, strategic guidance, and client ... Contribute to the Firm's knowledge management activities by looking for opportunities to share ...

Egon Zehnder

Researcher, Executive Search

Washington, DC · On-site

$85K - $95K/yr

The Executive Search Researcher provides specialized market insight, strategic guidance, and client ... Contribute to the Firm's knowledge management activities by looking for opportunities to share ...

Tandym Tech

Web Content & SEO Specialist

Vienna, VA · On-site

Strong experience with Adobe Experience Manager * Advanced knowledge of HTML, CSS, JavaScript, and web markup * Experience performing on-page and technical SEO optimization * Experience using Google ...

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Search Manager information

See Washington salary details

$64.6K

$93.8K

$136.5K

How much do search manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for search manager in Washington is $93,830.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,300.00 and $112,700.00 per year, depending on experience, location, and employer.

What does a search manager do?

A search manager oversees the planning, execution, and optimization of search engine marketing strategies, including paid and organic search campaigns. They analyze data, use tools like Google Analytics and AdWords, and coordinate with marketing teams to improve search visibility and performance.

How does a search manager typically collaborate with other departments to optimize campaign performance?

Search Managers frequently work cross-functionally, partnering with content, analytics, and creative teams to ensure campaigns are aligned with overall marketing goals. They often collaborate with data analysts to review performance metrics and identify optimization opportunities, as well as with designers to refine ad creatives. Regular communication with account managers and clients is also common to share insights and adjust strategies based on evolving business objectives. This collaborative approach helps ensure that search campaigns are both effective and integrated with broader digital marketing efforts.

What are the key skills and qualifications needed to thrive as a search manager, and why are they important?

To thrive as a Search Manager, you need expertise in search engine marketing (SEM), pay-per-click (PPC) campaign management, data analysis, and a relevant degree in marketing or business. Familiarity with tools such as Google Ads, Microsoft Advertising, Google Analytics, and SEMrush, along with certifications like Google Ads Certification, is typically required. Strong analytical thinking, communication, and project management skills help drive effective campaigns and foster collaboration across teams. These skills are crucial for optimizing search performance, maximizing ROI, and staying competitive in the rapidly evolving digital marketing landscape.

What is a search manager?

Search Managers are professionals responsible for overseeing and optimizing a company's search engine marketing (SEM) and sometimes search engine optimization (SEO) strategies. They manage campaigns on platforms like Google Ads and Bing Ads, analyze performance data, and adjust tactics to improve visibility, traffic, and conversions. Their role often involves keyword research, budget management, ad copywriting, and collaborating with marketing teams to achieve business goals.

What is the difference between Search Manager vs SEO Specialist?

AspectSearch ManagerSEO Specialist
Required CredentialsBachelor's degree in marketing, communications, or related field; experience in digital marketingBachelor's degree in marketing, communications, or related field; SEO certifications often preferred
Work EnvironmentOversees search marketing strategies, manages teams, collaborates with marketing departmentsFocuses on optimizing website content, keyword research, and link-building strategies
Employer & Industry UsageUsed in digital marketing agencies, e-commerce, and large corporationsCommon in marketing teams, digital agencies, and SEO firms

The Search Manager oversees overall search marketing strategies, including paid and organic search, managing teams and campaigns. The SEO Specialist concentrates on optimizing website content and improving organic search rankings. While both roles require marketing knowledge and familiarity with search engines, the Search Manager has broader responsibilities, including strategy development and team management, whereas the SEO Specialist focuses on technical and content optimization tasks.

What are the most commonly searched types of Search jobs in Washington? The most popular types of Search jobs in Washington are:
What cities in Washington are hiring for Search Manager jobs? Cities in Washington with the most Search Manager job openings:
Search Manager jobs near you
Infographic showing various Search Manager job openings in Washington as of June 2026, with employment types broken down into 86% Full Time, 12% Part Time, 1% Temporary, and 1% Contract. Highlights an 85% Physical, 2% Hybrid, and 13% Remote job distribution, with an average salary of $93,830 per year, or $45.1 per hour.

Paid Media Manager

AARP

Washington, DC • On-site

$95K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 12 days ago

AARP rating

7.9

Company rating: 7.9 out of 10

Based on 6 frontline employees who took The Breakroom Quiz

140th of 771 rated non-profit organizations

Job description

Overview
AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment. AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name. As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
The Paid Media Manager supports the execution of marketing efforts, including search engine optimization (SEO), content performance, and social media initiatives, to help increase brand visibility and engagement. Assists with keyword research, content optimization, performance tracking, and reporting to understand what is driving traffic and audience growth. Monitors results, monitoring dashboards, and helping identify trends or issues to share with more senior team members.
Responsibilities
  • Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword, content, and bidding strategies to business goals.
  • Identifies and prioritizes SEO opportunities, including keyword optimization, page structure improvements, internal linking, and metadata refinement.
  • Tracks performance metrics against KPIs and provides actionable insights. Translates search results into recommendations and related action plans.
  • Collaborates closely with stakeholders and peers across the enterprise to support marketing efforts and coordinated execution.
  • Stays current on search engine algorithm changes, platform updates, and industry trends, proactively adjusting strategies to mitigate risk and capture opportunity.

Qualifications
  • Bachelor's degree in Marketing, Advertising, Communications, Business, Digital Media, or a related field.
  • Minimum of 5 years of experience in paid media, digital marketing, search engine marketing (SEM), or performance marketing.
  • Proven experience developing and managing integrated paid search campaigns, including keyword strategy, bidding optimization, audience targeting, and budget allocation aligned with business objectives.
  • Strong knowledge of search engine marketing (SEM) and search optimization principles, including keyword research, landing page optimization, and performance improvement strategies.
  • Experience using digital marketing and analytics platforms such as Google Ads, Microsoft Ads, Google Analytics, Looker Studio, SEMrush, Ahrefs, or similar tools to monitor and optimize campaign performance.
  • Demonstrated ability to analyze campaign data, track KPIs, and provide actionable insights and recommendations that improve traffic, engagement, conversions, and return on investment (ROI).
  • Strong collaboration and stakeholder management skills, with experience working cross-functionally with marketing, content, analytics, product, and business teams to execute integrated campaigns.
  • Up-to-date knowledge of search engine algorithms, advertising platform updates, digital marketing trends, and industry best practices, with the ability to adapt strategies to maximize performance and mitigate risk.

AARP will not sponsor an employment visa for this position at this time.
Additional Requirements
  • Regular and reliable job attendance
  • Effective verbal and written communication skills
  • Exhibit respect and understanding of others to maintain professional relationships
  • Independent judgement in evaluation options to make sound decisions
  • In office/open office environment with the ability to work effectively surrounded by moderate noise

Hybrid Work Environment
AARP observes Mondays and Fridays as remote workdays, except for essential functions. Remote work can only be done within the United States and its territories.
Compensation and Benefits
AARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition and tuition reimbursement.
Equal Employment Opportunity
AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

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