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Search Engine Optimization Jobs in Springfield, MA

Nassau Re

Front End Web Developer

Hartford, CT · On-site

$65K - $150K/yr

Implementation of SEO principles and solutions for cross-browser compatibility issues * Code versioning tools such as Git, CodeCommit and Exposure to CI/CD tools and Agile development practices.

HKA Enterprises

Chemical Engineer

East Hartford, CT · On-site

... and optimization of advanced coating technologies within a highly technical manufacturing ... This position offers the opportunity to work on critical projects involving engine safety ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Jobs in Springfield, MA

Search Engine Optimization information

See Springfield, MA salary details

$34.4K

$67.2K

$102.6K

How much do search engine optimization jobs pay per year?

As of Aug 10, 2026, the average yearly pay for search engine optimization in Springfield, MA is $67,153.00, according to ZipRecruiter salary data. Most workers in this role earn between $52,800.00 and $74,700.00 per year, depending on experience, location, and employer.

Is it hard to get a job in search engine optimization?

Getting a job in search engine optimization (SEO) can be competitive, but building skills in keyword research, analytics, and familiarity with tools like Google Analytics and SEMrush can improve prospects. Entry-level roles may require some experience or certifications, but many employers value practical knowledge and a strong understanding of digital marketing principles.

Can you get a search engine optimization job with no experience?

Entry-level SEO jobs often do not require prior experience and focus on skills like keyword research, content optimization, and familiarity with tools such as Google Analytics. Gaining certifications or building a portfolio through personal projects can improve chances of securing an SEO position without experience.

How does a search engine optimization (SEO) professional typically collaborate with content creators and web developers?

SEO professionals work closely with content creators to ensure that written materials are optimized for relevant keywords, user intent, and search engine guidelines. They also collaborate with web developers to implement technical improvements, such as site speed enhancements, structured data, and mobile optimization. Regular communication and teamwork are essential, as SEO recommendations often need to be balanced with creative goals and technical feasibility. This cross-functional collaboration helps ensure that both content and website infrastructure support higher search rankings and a better user experience.

What skills and qualifications are needed to thrive as a search engine optimization (SEO) specialist?

To thrive as a Search Engine Optimization (SEO) Specialist, you need a solid grasp of keyword research, on-page and off-page optimization, analytics, and content strategy, often supported by a marketing degree or relevant certification. Familiarity with tools like Google Analytics, SEMrush, Ahrefs, and experience with content management systems (CMS) such as WordPress are typically expected. Strong analytical thinking, attention to detail, and effective communication skills help you interpret data and coordinate with writers and web developers. These skills ensure improved website visibility, increased organic traffic, and measurable business growth in a competitive digital landscape.

What is search engine optimization (SEO)?

Search Engine Optimization (SEO) is the process of improving a website’s visibility in search engine results pages (SERPs), such as Google or Bing. It involves optimizing website content, structure, and technical elements to increase organic (unpaid) traffic. SEO strategies include keyword research, on-page optimization, link building, and improving user experience. The goal is to make a website more attractive to search engines and users, ultimately driving more relevant visitors. Effective SEO helps businesses reach potential customers who are actively searching for related products or services.
What job categories do people searching Search Engine Optimization jobs in Springfield, MA look for? The top searched job categories for Search Engine Optimization jobs in Springfield, MA are:
What cities near Springfield, MA are hiring for Search Engine Optimization jobs? Cities near Springfield, MA with the most Search Engine Optimization job openings:
Search Engine Optimization jobs near you
Infographic showing various Search Engine Optimization job openings in Springfield, MA as of August 2026, with employment types broken down into 76% Full Time, 20% Part Time, and 4% Contract. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $67,153 per year, or $32.3 per hour.

Drupal and Integrations Developer

Smith College

Northampton, MA • On-site

$97K - $132K/yr

Other

Re-posted 15 days ago

Smith College rating

8.2

Company rating: 8.2 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

142nd of 617 rated colleges and universities

Job description

If you have any questions about the position or our application process, reach out to us at recruiting-u@smith.edu.

DepartmentCommunications and Marketing Job Description

Job Summary

Maintain, manage and improve mission critical and/or complex enterprise applications and associated services and workflows. Support service requests and collaborate with stakeholders to deploy solutions using assigned application(s). Oversee troubleshooting from routine to highly complex issues and escalates to vendors. Maintain security within the application(s) and manage routine updates and patching, as well as coordinating more complex system upgrades. Contribute to the development of documentation and standards. Lead large size projects associated with service delivery or maintenance. Work closely with key stakeholders and supports continuous improvement, as well as providing input for strategic planning. May be called upon after hours and/or weekends to address urgent issues.

Take appropriate actions to support a diverse workforce and participate in the College's efforts to create a respectful, inclusive, and welcoming work environment.

Essential Functions

Technical Engineering & Core Development (40%):

  • Develop and maintain custom Drupal 10+ modules using modern APIs and best practices.
  • Design and implement secure API integrations with enterprise platforms (Salesforce, Slate, Workday).
  • Maintain and modernize legacy PHP codebases to ensure long-term sustainability and compatibility with current architecture.

Strategic Marketing Partnership (25%):

  • Partner with the Marketing Director to leverage analytics tracking, GA4 events, and server-side tagging.
  • Architect 'author-friendly' administrative interfaces (Paragraphs) to empower non-technical content managers.
  • Monitor and optimize Core Web Vitals and site speed to support SEO and brand performance.

Systems Maintenance & DevOps (25%):

  • Manage hosting environments (e.g., Pantheon), including deployment pipelines (CI/CD), configuration management, regression testing, security and version updates.
  • Act as primary technical troubleshooter for high-traffic institutional events.

Documentation & Collaboration (10%):

  • Document technical implementations and integration patterns to ensure team redundancy.
  • Consult with the Marketing Director and Web Lead during planning phases to provide feasibility assessments for new digital initiatives.

Perform other duties as assigned by management.

Minimum Requirements:

Bachelor's Degree, Field: Computer Science or Engineering
5 or more years experience. Area: Drupal backend and integrations

development

Knowledge of:

Drupal 10+ architecture, REST APIs, JSON, OAuth, and authentication workflows.

Skills:

Proficiency in Drupal, Javascript, PHP, Composer and Git; ability to translate

complex technical requirements for marketing stakeholders.

Preferred Qualifications:
Graduate Degree, Field: Computer Science
8 or more years experience, Area: Drupal, Wordpress and API

development

Knowledge of:

Drupal 10+ architecture, REST APIs, JSON, OAuth, and authentication workflows, WordPress, Salesforce Marketing Cloud, Workday, Technolutions Slate CRM

Skills:

Proficiency in Drupal and WordPress architecture JavaScript, React, PHP, Composer and Git; extensive experience with modern APIs and ETL processes

CompensationIn addition to a competitive benefits package, annualized pay for this role is typically between $97,972.09 - $132,550.47 covering the middle half of market compensation. Actual compensation will vary based on individual qualifications and work schedule if less than full-time.

Position Type

Regular

Please attach BOTH a current resume and a cover letter in order for your application to be considered for this position . Be sure you have provided all attachments before submitting your application.

You will NOT be able to attach additional files after you have hit the Submit button.

Review of applications will begin

July 13, 2026 About Smith College

Located in Northampton, MA, Smith College is one of the largest women's colleges in the country and is dedicated to excellence in teaching and research across the liberal arts. A faculty of outstanding scholars interact with students in small classes, as advisors, and through student-faculty research projects. The College is a member of the Five College Consortium with Amherst, Hampshire and Mt. Holyoke Colleges, and the University of Massachusetts Amherst.Students cross-enroll and faculty cross-teach across the Five Colleges.

Consistent with the Americans with Disabilities Act (ADA) and Massachusetts General Law, Chapter 151B, it is the policy of Smith College to provide reasonable accommodation when requested by a qualified applicant or employee with a disability, unless such accommodation would cause an undue hardship. The policy regarding requests for reasonable accommodation applies to all aspects of employment, including the application process. If reasonable accommodation is needed, please contact our recruiting team at recruiting-u@smith.edu.

As set forth in our mission and values, Smith College is committed to promoting a culture of equity and inclusion among students, staff and faculty. The College will not discriminate in employment on the basis of age, race, color, ethnicity, national origin, creed, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, genetic information, age, veteran status, physical or mental disability, or any other classification protected by law. Smith College is an equal opportunity employer and complies with all state and federal laws that prohibit discrimination.

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