Search Engine Optimization Jobs in Springfield, MA

Req Id: Website Content Writer

Location: Remote, Hartford, CT.

Client: CT DAS

Duration: 12+ Months

Job Description:

• The Digital Website Content Writer will work closely with our cross-functional project team focused on building and improving the State of Connecticut’s websites and digital assets. Your work will involve assessing customer needs and creating high-impact content for web pages, digital applications, chatbots, user guides, and other customer-facing assets. An ideal candidate should know content inside and out – how to structure it, how to write it, how to apply it in user-focused page design, and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy, SEO, service design, and optimizing customer journeys.  
• You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition, the candidate should show a command of modern content standards, and be able to clearly communicate content issues and solutions to various levels of stakeholders. 
   

Experiences Required for This Role

• Website Content Writing – At least 3 years of measurable experience in the following:
  Developing modern content for large websites with multiple departments and sizable portfolios of services, informational assets, and applications 
  Creating high-level content strategies that focus on logical taxonomies, streamlined user journeys, and human-focused design\
• Planning for the discovery, analysis, segmenting, creation, delivery, tracking, and governance of content
  Aligning content with business goals, stakeholder objectives, and user needs
  Inventorying and auditing of content on a local or enterprise level
  Copywriting – a high proficiency in writing for real people and motivating them to action
  Conducting in-depth research on industry-related topics to develop original content and optimize current content
  Creating high-quality content pieces that can also be used for content marketing needs, including advertising, social media, and email campaigns
  •    Editing content and proofreading material for errors and inconsistencies
• SEO and analytics – At least 3 years of experience with the following:
  •    Conducting keyword research, developing SEO strategies, and using industry best practices to increase SERP results and build traffic to content
  •    Practicing both technical and on-page SEO methodologies to help build Google’s “EAT” objectives 
  •    Developing high-impact KPIs and tracking the measurable success of content
  •    Using customer research and site analytics to prove that content is meeting user needs
• Content Lifecycle Governance – At least 3 years of experience and use cases with the following:
  •    Defining customers’ needs and identifying content gaps that prevent successful digital experiences
  •    Optimizing and categorizing content to align with a service-oriented information architecture
  •    Working with subject matter experts to write clear text in plain language that achieves defined goals
  •    Reviewing and improving existing content for accuracy, legibility, accessibility, and compliance with State Content Guidelines
  •    Structuring content in ways that customers are used to, and knowing the difference between features and benefits
  •    Setting up governance models that support the maintenance of content after publishing

Knowledge, Skills, and Ability

• Website Writing and Content Management
  •    Knowledge of Sitecore or a comparable CMS
  •    Content creation for websites
  •    Expert copywriting and editing skills
  •    Content marketing
  •    SEO and analytics 
  •    Knowledge/experience with project management tools (Microsoft Office Suite, Teams, Jira)
  •    Effective communication skills
  •    High emotional intelligence
• High Functioning in Complex Situations
  •    Ability to distill complex concepts into simple ideas
  •    Deadline-driven and able to handle simultaneous tasks, using prioritization models and team communication tools
  •    Comfort in suggesting better strategies or pointing out risks in current development efforts
  •    Dependable, organized, and equally able to work independently as well as in cross-functional team environments
• Team Player
  •    Supporting teammates’ skills and behaviors through development and delivery
  •    Communication and collaboration with multiple departments and stakeholders
  •    Creative and analytical thinking with strong problem-solving skills
  •    Judgment in dealing effectively and diplomatically with government staff
  •    Ability to maintain strict confidentiality

Preferred Skills & Qualifications

• Other Desirable Skills
  •    Proficient in Sitecore CMS platform
  •    Bachelor's degree in UX, Web Design, Communications, Marketing, English, Journalism, or related field
  •    3 years of website content writing for a company or institution in a full-time role with defined project-driven goals
  •    Proficient in Digital content standards and plain language guidelines
  •    Experience with chatbots, search consoles, and helpdesk services
  •    Proficiency with content tools, especially development, inventory/auditing, and SEO tools
  •    A portfolio of published online content
  •    Industry certification in a field-related discipline
  •    1 year of experience using customer relationship management platforms such as Salesforce
  •    1 year of experience using Google Analytics (preferable GA4)
  •    1 year of experience using data dashboard software like Power Bi