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Search Engine Optimization Manager Jobs in Racine, WI

Chiappetta Shoes Inc

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Marketing Manager & Head of Creative Design

Kenosha, WI · On-site

$15 - $35/hr

... paid ads, social, SEO, and website funnels. We are looking for a Marketing Manager / Head of ... Creative Design who can help lead that charge. The Role This is not a "make pretty flyers" job.

Directive

B2B Marketing Manager(Remote US)

Milwaukee, WI · Remote

$80K - $85K/yr

Project manage and organize your accounts * Build relationships with your point of contacts ... Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies * Strong SaaS ...

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Search Engine Optimization Manager information

See Racine, WI salary details

$37.5K

$80.8K

$126.1K

How much do search engine optimization manager jobs pay per year?

As of May 29, 2026, the average yearly pay for search engine optimization manager in Racine, WI is $80,834.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $91,400.00 per year, depending on experience, location, and employer.

What Does a Search Engine Optimization Manager Do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization Manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by Search Engine Optimization Managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a Search Engine Optimization (SEO) Manager do?

A Search Engine Optimization (SEO) Manager is responsible for developing and implementing strategies to increase a website’s visibility on search engines like Google. They analyze website performance, conduct keyword research, optimize website content, and track metrics to improve rankings and drive organic traffic. SEO Managers also stay updated on search engine algorithm changes and collaborate with content creators, web developers, and marketing teams to ensure best practices are followed.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs
What cities near Racine, WI are hiring for Search Engine Optimization Manager jobs? Cities near Racine, WI with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you

Email Marketing Coordinator

VistaApex Solutions

Racine, WI • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

Job Title: Email Marketing Coordinator
Company: VistaApex Solutions
Location: Racine, WI | Hybrid
Reports to: Marketing Manager
About VistaApex Solutions
VistaApex Solutions is a purpose-driven, clinician-focused healthcare platform bringing together leading dental brands, including Vista Apex, PerioProtect, and PerioSciences. Our mission is to develop meaningful products that enhance clinicians’ treatment options and improve patient outcomes. With a value-added approach across R&D, operations, and customer experience.  We empower clinicians to deliver confident, consistent, and elevated care.
At our core, we operate through five foundational pillars— Product Development + Clinician Involvement, Treatment Refinement + Simplified Workflow, Expanding Innovations + Trusted Partnerships, Inspired Foresight and Quality Assured + Personal Connections —guiding our approach to innovation, collaboration, and long-term partnership.
Position Overview
The Email Marketing Manager is responsible for leading VistaApex Solutions’ digital marketing communications strategy. This role drives customer engagement, revenue growth, and brand visibility through email marketing, CRM management, webinar execution, e-commerce initiatives, and digital content programs.
The ideal candidate combines strong technical expertise with creative marketing instincts and thrives in a fast-paced, results-driven environment.
Key Functions
  • Email Marketing & Campaign Management
    • Plan, build, and execute email marketing campaigns across HubSpot (required), Mailchimp, and ActiveCampaign
    • Develop and manage promotional campaigns, product announcements, and e-commerce email initiatives
    • Design automated workflows, follow-up sequences, and engagement campaigns
    • Monitor and analyze campaign performance (open rates, CTR, conversions, ROI)
    • Optimize campaigns through A/B testing, segmentation, and personalization
  • CRM Development & Management
    • Lead development and optimization of CRM platforms
    • Manage audience segmentation, contact lists, and lead nurturing workflows
    • Maintain data integrity and ensure compliance with CAN-SPAM and GDPR
    • Partner with Sales and Customer Success teams to align data with business goals
  • Webinar Management
    • Plan and execute end-to-end webinar programs including promotion, registration, and follow-up
    • Develop pre- and post-event email campaigns
    • Track performance metrics and provide actionable insights
  • Digital Marketing & E-Commerce
    • Manage digital marketing channels including email and e-commerce platforms
    • Develop customer engagement and retention campaigns
    • Ensure brand consistency across all digital touchpoints
  • Product Training & Content Development
    • Collaborate with Product Managers to create training materials, guides, and digital assets
    • Support product launches through coordinated content and communications
    • Integrate training into marketing workflows
  • Website Management & Enhancements
    • Oversee website updates, maintenance, and performance optimization
    • Improve user experience, conversion rates, and SEO
    • Collaborate with designers and developers on enhancements
Qualifications
  • Education
    • Bachelor’s degree in Marketing, Communications, Business, or related field (preferred)
  • Experience
    • Proven experience managing email marketing campaigns and CRM platforms
    • Hands-on experience with HubSpot (required), Mailchimp, and ActiveCampaign
    • Experience with webinar management, e-commerce, and digital marketing programs
    • Demonstrated success analyzing and optimizing marketing performance
  • Skills and Competencies
    • Strong analytical and data-driven decision-making skills
    • Expertise in email marketing strategy, automation, and segmentation
    • Project management skills with ability to manage multiple initiatives
    • Strong collaboration and communication skills
    • Familiarity with CMS platforms (e.g., WordPress), SEO, and digital content creation (preferred)
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
  • Prolonged periods of sitting at a desk and working on a computer
  • Frequent use of hands and fingers to operate standard office equipment (keyboard, mouse, phone)
  • Occasional standing, walking, bending, or reaching within the office
  • Ability to communicate effectively, both verbally and in writing
  • Occasional lifting or moving of office materials up to 15 pounds (e.g., files, supplies)
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
  • This is a hybrid, clerical role based in a professional office setting
  • Work is primarily performed in a climate-controlled environment
  • Regular use of standard office equipment, including computers, phones, and printers
  • Minimal exposure to noise, with typical office-level distractions
  • Frequent interaction with colleagues across departments in a collaborative environment

Why Join Us?
At VistaApex Solutions, we value our employees and invest in their well-being. Here’s what eligible employees can expect:

  • Comprehensive Health Benefits – Medical, dental, and vision insurance
  • Generous PTO and paid holidays
  • 401(k) with Company Match to help you plan for the future.
  • Mental Health & Wellness Programs
  • Team Culture – Regular team events and company gatherings

Pre-Employment Screening:
All offers of employment are contingent upon successful completion of pre-employment screening, which may include background checks, employment verification, and other job-related assessments as permitted by law.

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