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Search Engine Optimization Manager Jobs in Racine, WI

Winter Services Inc

Marketing Manager

Milwaukee, WI · On-site

Manage the day-to-day relationship with external marketing agency partner(s) up to and including ... Analyze campaign performance using SEO/AEO tools, report key metrics, and provide actionable ...

Chiappetta Shoes Inc

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Technical Marketer - Growth Marketing Specialist

Kenosha, WI · On-site

$15 - $30/hr

Google Tag Manager * SEO tools and keyword research * Landing page builders * CRM or customer database segmentation * Paid media reporting * Spreadsheet analysis * Basic HTML/CSS comfort is a plus

Inpro

Digital Marketing Specialist

Muskego, WI · On-site

Organic search (SEO) * Paid media (Google Ads, Microsoft Ads, paid social). Agency management. * Email marketing * Social media * Video, display, referral, and partnership channels * Drive traffic to ...

GoTech IT Solutions

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Growth Marketing Specialist

Brookfield, WI · On-site

$48K - $58K/yr

Own GoTech's SEO strategy: keyword research, on-page optimization, and monthly content publishing * Plan and manage geo-targeted digital advertising across all active markets * Manage Google Business ...

Fairchild

Digital Marketing Coordinator

Menomonee Falls, WI · On-site

$44.70K - $58.70K/yr

Basic understanding of SEO principles and website content management. * Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) preferred. * Highly organized with strong attention ...

Rehlko, LLC

Digital Content Specialist

Milwaukee, WI · On-site

$66.30K - $83.50K/yr

... and management, and clean energy solutions that serve a broad spectrum of OEM, residential ... Optimize content for SEO/GEO using keywords, metadata, and best practices. * Collaborate with ...

New

Vista Apex

Email Marketing Coordinator

Racine, WI · On-site

Website Management & Enhancements * Oversee website updates, maintenance, and performance optimization * Improve user experience, conversion rates, and SEO * Collaborate with designers and developers ...

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Search Engine Optimization Manager information

See Racine, WI salary details

$37.5K

$80.8K

$126.1K

How much do search engine optimization manager jobs pay per year?

As of May 29, 2026, the average yearly pay for search engine optimization manager in Racine, WI is $80,834.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,600.00 and $91,400.00 per year, depending on experience, location, and employer.

What Does a Search Engine Optimization Manager Do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization Manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by Search Engine Optimization Managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a Search Engine Optimization (SEO) Manager do?

A Search Engine Optimization (SEO) Manager is responsible for developing and implementing strategies to increase a website’s visibility on search engines like Google. They analyze website performance, conduct keyword research, optimize website content, and track metrics to improve rankings and drive organic traffic. SEO Managers also stay updated on search engine algorithm changes and collaborate with content creators, web developers, and marketing teams to ensure best practices are followed.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs
What cities near Racine, WI are hiring for Search Engine Optimization Manager jobs? Cities near Racine, WI with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you
Marketing Manager

Marketing Manager

Winter Services Inc

Milwaukee, WI • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Job description

We are seeking an innovative and motivated Marketing Manager to support our growing brand and service offerings. This role will be instrumental in managing external marketing partnerships, coordinating digital campaigns, leading social media, coordinating trade show participation, and driving strategic initiatives that generate awareness, leads, and measurable growth. (This position is onsite)
KEY RESPONSIBILITIES:
  • Marketing Agency Liaison
    • Manage the day-to-day relationship with external marketing agency partner(s) up to and including agency scoping, grading and periodic review.
    • Oversee paid social media campaigns by ensuring appropriate seasonal messaging that supports growth goals in alignment with the Sales Team while maintaining strict, internal brand standards.
    • Analyze campaign performance using SEO/AEO tools, report key metrics, and provide actionable feedback/recommendations to optimize outcomes for future campaigns.
    • Develop and assist in the maintenance of company Intranet site to drive brand & culture.
    • Refresh all advertising agency developed selling materials for all divisions as needed.
    • Review all Agency provided materials for visual/copywriting consistency, appropriate grammatical usage and proper representation of each division’s brand space.
  • Organic Social Media Leadership
    • Lead the planning, creation, and scheduling of organic social media content across Facebook, Instagram, LinkedIn, X, Threads, and YouTube.  Regularly report results using SEO/AEO tools.
    • Develop engaging, brand-aligned messaging to highlight the Company’s mission and successes.
    • Recommend and drive additional online content (written, visual, video) to supplement current messaging including capturing action photography, video, or drone footage of services provided.
  • AI-Driven Marketing Innovation
    • Leverage AI tools and platforms (e.g., ChatGPT, Perplexity, Gemini, Grok) to enhance copywriting, campaign optimization, and creative execution.
    • Analyze AI marketing trends and recommend ways to integrate automation/predictive insights.
  • Marketing Campaign & Communication Management
    • Coordinate all marketing campaigns, including radio, email, text, and direct outreach initiatives.
    • Support creative development of marketing materials, proposals, and customer communications, while partnering with management to ensure brand alignment prior to execution.
    • Track campaign performance to ensure continuous improvement and ROI growth. 
    • Plan, Source and Manage all company inventory of branded trade show promotional giveaways.
    • Design, Source and Manage internal branded clothing program for company employees.
    • Assist in securing Trade Show space/site coordination with each company division.
    • Coordinate design, updating and transport of all Trade Show materials for all company divisions.
    • Manage all field signage/graphics on buildings and vehicles to ensure consistency.
  • Other duties as assigned.

QUALIFICATIONS:
  • Bachelor's degree in Marketing or related field.
  • 5+ years of experience in Marketing Communications including digital and social media management.
  • Proven experience managing agency relationships while executing multi-channel campaigns.
  • Familiarity with PPC, SEO, AEO, organic and paid social media, AI-based marketing tech, and CRMs.
  • Proficiency in Office 365 (Outlook, Word, Excel, PowerPoint) as well as Canva or equivalent.
  • Strong organizational and project management skills with extraordinary attention to detail.
  • Excellent written/verbal communication skills.  Past experience in copywriting or campaign management.
  • Creative, collaborative, and data-driven mindset.
Benefits:
  • Competitive salary based on experience
  • Medical, dental and vision insurance benefits
  • Company-sponsored Group Term Life & Short-Term Disability insurance
  • 401k retirement plan with company match
  • Paid vacation and holidays

Winter Services LLC is an equal opportunity employer that takes pride in creating a diverse and inclusive workplace. The company complies with all applicable federal, state, and local fair employment practices law. Winter Services strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of age, race, religion, color, creed, disability, familial status, sex (including pregnancy, childbirth, breastfeeding, and related medical conditions), sexual orientation, gender, gender expression, gender identity, genetic information, marital status, national origin, ancestry, veteran or military status, or any other characteristic protected by federal, state, or local law.
 

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