Search Engine Optimization Manager Jobs in Racine, WI

COMPANY OVERVIEW

Operating for over a quarter-century, Artemax is a dynamic and innovative manufacturing company committed to both quality and customer satisfaction. Providing superior wristbands and identification products, applications and services to customers and exciting events worldwide, our focus on excellence extends beyond our products to encompass our workplace culture as well. With a wealth of history and expertise, Artemax is dedicated to creating opportunity and growth for every employee.

POSITION SUMMARY

The Digital Marketing Coordinator will play a key role in managing, optimizing, and growing Artemax’s portfolio of 7+ ecommerce websites. This is an excellent opportunity for a motivated, detail-oriented marketer with 1–3 years of experience who is eager to develop their skills across web content, analytics, and SEO in a fast-paced manufacturing and ecommerce environment. Reporting to the Senior eCommerce Manager, this role works cross-functionally with IT, Customer Service, and Production to deliver a best-in-class digital experience.

KEY RESPONSIBILITIES

Site and Content Management

• Plan, create, and publish content updates across 7+ websites to keep messaging seasonally relevant, accurate, and optimized for the customer experience.
• Manage product listings, landing pages, banners, and promotional content to support campaigns and seasonal initiatives.
• Monitor competitor websites regularly, tracking promotions, pricing, content changes, and UX trends to ensure Artemax remains competitive.
• Troubleshoot site and order issues in partnership with Production, Customer Service, and IT, escalating and resolving problems in a timely manner.
• Oversee the customer review program, monitoring and responding to feedback across platforms to protect and enhance brand reputation.

Analytics

• Build and maintain regular reporting on website KPIs including traffic, conversion rate, average order value, bounce rate, and revenue, using GA4 and other reporting tools.
• Use behavior analytics tools such as HotJar and GA4 to identify friction points and drop-off areas within the customer journey, translating findings into actionable recommendations.
• Support ongoing A/B and multivariate testing initiatives for site content, copy, and page layouts, documenting results and sharing insights with stakeholders.
• Present monthly digital performance summaries to the marketing team, highlighting trends, wins, and areas for improvement.

Organic Growth (SEO & Content) 

• Execute day-to-day SEO tasks including keyword research, on-page optimization, meta tag management, internal linking, and technical SEO audits across all websites. 
• Partner with 3rd party to ensure SEO best practices are embedded in copy, blogs, landing pages, and site architecture. 

This list of responsibilities is not all inclusive and is subject to expansion to encompass additional duties and responsibilities as determined by management as needed.

QUALIFICATIONS

• ­­­­­­ Bachelor’s degree in Marketing, Business, or related field (or equivalent experience). 
• 1–3 years of experience in digital marketing, ecommerce, or a related field.
• Hands-on experience with a CMS such as Shopify, WordPress, or similar platform required.
• Working knowledge of GA4 or similar analytics platforms; experience building dashboards or reports is a plus.
• Self-starter who can manage multiple priorities simultaneously, meet deadlines, and work independently with minimal supervision.
• Strong organizational and project management skills, with the ability to thrive in a fast-paced, multi-site ecommerce environment. 
• Excellent written and verbal communication skills; comfortable collaborating with cross-functional teams including IT, Customer Service, and Production. 
• Basic familiarity with SEO tools such as Google Search Console, SEMrush, or Moz is a plus.
• Strong attention to detail and a commitment to accuracy in content publishing, data reporting, and brand consistency.
• Experience with email marketing platforms (Klaviyo, Mailchimp, or similar) is a plus.

BENEFITS
At Artemax, we offer free lunch every day for all employees, along with a competitive benefits package which includes, but is not limited to, the following:

• Medical, dental and vision insurance
• A 401(k) plan with competitive matching program
• Employee Assistance Program (EAP)
• Short-Term and Long-Term Disability
• Life insurance
• Personal Time off
• Paid holidays and more!

EQUAL OPPORTUNITY

• All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

The above job description is only intended to be a summary of the position's responsibilities and does not include all duties that may be required to satisfactorily perform the job. I understand that the employer has the right to revise the functions and duties of the job or to require that additional or different tasks be performed when circumstances change. I also understand that this job description does not constitute a contract of employment nor alter my status as an at will employee.