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Search Engine Optimization Manager Jobs in Missouri

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SEO Copywrite

Kansas City, MO · On-site

Buscamos SEO Copywrite. ¿Qué harás? * Desarrollar contenido optimizado para SEO incluyendo artículos de blog, descripciones de productos, páginas web y materiales digitales enfocados en la ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Missouri

Search Engine Optimization Manager information

See Missouri salary details

$37.5K

$80.9K

$126.2K

How much do search engine optimization manager jobs pay per year?

As of Sep 13, 2026, the average yearly pay for search engine optimization manager in Missouri is $80,862.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,700.00 and $91,500.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities in Missouri are hiring for Search Engine Optimization Manager jobs?

Cities in Missouri with the most Search Engine Optimization Manager job openings:

What are popular job titles related to Search Engine Optimization Manager jobs in MO?

For Search Engine Optimization Manager jobs in MO, the most frequently searched job titles are:

Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Missouri as of July 2026, with employment types broken down into 95% Full Time, 2% Part Time, 2% Contract, and 1% Nights. Highlights an 93% Physical, 1% Hybrid, and 6% Remote job distribution, with an average salary of $80,862 per year, or $38.9 per hour.

Marketing SEO/Organic Growth Lead

Joplin, MO • On-site

Four-State-Trucks
See more jobs at Four-State-Trucksexternal

Other

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 3 days ago

Job description

Summary:

The SEO &Organic Growth Lead is responsible for supporting strategies that improve thecompany’s organic visibility, customer discovery, and digital presence. Thisposition will work alongside the SEO On-Page Lead and eCommerce team toidentify opportunities that support organic growth, improve customer experience,and increase visibility across digital platforms.

The idealcandidate will have a strong foundation in SEO and eCommerce with a curiosityand desire to learn how search continues to evolve. This role will stayinformed on emerging search trends, including AI-powered search experiences,generative search, answer engines, and other developing technologies, whilehelping the company adapt its organic strategy as the digital landscapechanges.

This positionreports to the eCommerce Manager and collaborates closely with SEO, eCommerce,Marketing, Content, Product, Development, Design, and other internal teams.

Main Duties and Responsibilities:Organic Growth & Search Strategy:
  • Supportorganic growth strategies aligned with company and eCommerce objectives.
  • Partner withthe SEO On-Page Lead to identify opportunities to improve organicvisibility, customer discovery, and website performance.
  • Researchcustomer search behavior, industry trends, competitor activity, andchanges in how customers discover products and information.
  • Monitorsearch engine updates, industry developments, and evolving best practices.
  • Identifyopportunities to improve how company information, products, and contentare discovered across digital platforms.
  • Providerecommendations and insights to support future organic growth initiatives.
  • Assist withtesting, research, and measurement of new organic opportunities.
Emerging Search & Industry Trends:
  • Stayinformed on developments in SEO, AI-powered search, generative search,answer engines, and other emerging digital discovery platforms.
  • Research howchanges in search technology and customer behavior may impact organicvisibility and eCommerce performance.
  • Develop anunderstanding of emerging concepts such as GEO, AEO, and LLM-poweredsearch experiences.
  • Identifypotential opportunities and provide recommendations as industry bestpractices continue to develop and share relevant insights and trends withinternal teams.
Analytics & Insights:
  • Monitororganic search performance and identify trends, opportunities, and areasfor improvement.
  • Analyzeorganic traffic, customer behavior, competitive positioning, and industrychanges.
  • Assist withreporting and communicating organic performance insights.
  • Use data andresearch to support strategic decision-making.
Content & Customer Discovery:
  • Researchcustomer search needs, questions, and behaviors to identify contentopportunities.
  • Collaboratewith Content and Marketing teams to support content strategies that alignwith customer needs.
  • Identifyopportunities to improve content quality, usefulness, and discoverability.
  • Providerecommendations to better connect customers with relevant information andproducts.
Cross-Functional Collaboration:
  • Collaboratewith SEO, eCommerce, Marketing, Product, Development, Design, and otherinternal teams.
  • Providerecommendations that support organic growth and customer discoveryinitiatives.
  • Participatein digital projects where search visibility and customer experience areimpacted.
  • Communicatetrends, insights, and recommendations clearly to technical andnon-technical teams.
  • Performsother duties as assigned.
Job Requirements:
  • Experience or demonstrated knowledge in SEO,eCommerce, digital marketing, content strategy, analytics, or relatedfields preferred.
  • Strongunderstanding of SEO principles and digital marketing fundamentals.
  • Understandingof eCommerce platforms, customer journeys, and online shopping behavior.
  • Stronginterest in emerging technologies, AI, search innovation, and evolvingcustomer behaviors.
  • Ability toresearch, analyze, and communicate industry trends and opportunities.
  • Stronganalytical and problem-solving skills.
  • Excellentwritten and verbal communication skills.
  • Strongorganizational skills with the ability to manage multiple priorities.
  • Ability tocollaborate effectively with technical and non-technical teams.
  • Experiencewith analytics and search tools such as Google Analytics/GA4, GoogleSearch Console, and SEO platforms preferred.
  • Must be adetail-oriented self-starter who is focused, goal-driven, and comfortableworking independently.
  • Must possessand maintain a positive attitude and work effectively as part of a team.
Shift:

Mon-Fri, Day Shift, 8am - 5pm

* NOT A REMOTE POSITION

Benefits:
  • Medical, dental, and vision insurances
  • 401k plan, with 4% employer matching upon meeting eligibilityrequirements
  • Employer paid life insurance
  • Voluntary benefits-Supplemental life, cancer, accident, etc.
  • PTO, 6 Paid Holidays
Working Conditions:

Job will include periods of standing, walking, reaching,stooping/kneeling, and bending. Stair climbing and walking on uneven surfaceswill be present. Long periods of sitting and computer screen viewing willbe required. Constant use of hand/arms due to computer data entry duties.

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